ACM Logo


ACM: Brand overview

In 1947, the Association for Computing Machinery (ACM) was founded in New York City at the initiative of a few early computer enthusiasts, including Nathaniel Rochester and Howard Aiken. Computers were still a novelty in that era, with few people seeing or using them.

The founders of ACM saw it as more than just an organization. They envisioned a place that would foster the growth, understanding, and adoption of information technology. They sought to create an open platform where knowledge about the emerging field of computing could flow seamlessly.

The following year, ACM organized its first conference, beginning a rich tapestry of journals and proceedings disseminating important information about computers. Two publications that largely shaped early discussions were the Journal of the ACM and Communications of the ACM.

In the 1950s and 1960s, the ACM positioned itself at the forefront of the technological revolution by promoting the standardization of nascent programming languages, with FORTRAN and COBOL leading the way. In the 1970s, ACM added to its catalog of publications and started Special Interest Groups (SIGs), specialized communities focused on niche areas of computing. One of the pioneering SIGs explored the field of computer graphics.

Over the next decade, ACM’s influence spread worldwide, and its membership exceeded 80,000, representing more than 100 countries. Numerous conferences were organized during this period, and a professional code of ethics was developed for computing professionals.

As the world became increasingly immersed in the digital age, the growth of the ACM reflected the trajectory of the computing industry. A number of prestigious awards emerged, most notably the Turing Award, often referred to as the computing world’s equivalent of the Nobel Prize.

Today, ACM is a colossus of the computer industry, with a membership of over 100,000 worldwide. Offering a wide range of resources, from publications and conferences to advocacy and professional development tools, ACM has steadfastly championed the interests of computing, solidifying its position as a key pillar in the field.

Meaning and History

ACM Logo History

1947 – today

ACM Logo

The center of the logo features an acronym formed from the phrase Association for Computing Machinery. All three letters are lowercase, smooth, and neat, with a balanced combination of flat edges and rounded curves. This ensures good readability of the text despite the close spacing of the glyphs. The lettering is surrounded by a white ring. The overall background is a blue rhombus with a subtle gradient, which allows the emblem to harmonize with shaded and lighted areas. This design is in line with the concept of a computing-oriented society.

The letters of the emblem are so smooth that they resemble curves and straight lines on a computer screen, which is great for a computing group. The blue diamond in the background is reminiscent of technological brilliance, and the slight gradient gives the logo a 3D vibe without making it too saturated.

ACM Logo Color Codes:

  • Blue: Hex: #1245A8; RGB: 18, 69, 168; CMYK: 89, 59, 0, 34; Pantone: 286 C
  • White: Hex: #FFFFFF; RGB: 255, 255, 255
  • Black: Hex: #000000; RGB: 0, 0, 0