Activia Logo PNG
With soft letters, the Activia logo conveys proper digestion and ease after ingesting dairy products. Smooth transitions, wide lines, and smooth shapes are effective marketing tools. The green color of the inscription indicates the composition’s naturalness and environmental friendliness.
Activia: Brand overview
Activia is a brand of dairy products manufactured by Group Danone. It was officially introduced in 1987 and has become famous worldwide since then. The brand is known for its natural composition and qualities that directly affect the functioning of the digestive tract. This is possible through the use of bifidobacteria. Activia yogurt is available to customers from more than 50 countries worldwide. About 10 million people buy it every day.
In 1987, Danone started exploring how probiotics affect our gut health. They discovered a special bacteria, Bifidobacterium animalis DN-173 010, and patented it as Bifidus ActiRegularis. This marked a big step forward in helping our digestive systems.
Ten years of hard work paid off when Activia was launched in France in 1997. This wasn’t just any yogurt; it had Bifidus ActiRegularis to help digestion.
By 2002, people in Spain, the UK, Italy, and beyond could enjoy Activia. In 2005, it hit the US, Canada, and Latin America shelves. Jamie Lee Curtis’s ads helped spread the name far and wide.
However, 2008 was tough in the US because Danone faced a lawsuit over Activia’s health claims. They settled by paying $45 million, showing they cared about their customers’ trust.
In 2010, the “Activia Challenge” encouraged people to try Activia for two weeks to see its benefits. Then, in 2016, Activia in the US got a recipe makeover, cutting down sugar and using more natural ingredients.
Today, Activia is a top yogurt brand in over 70 countries. It keeps developing new flavors, low-fat options, and drinkable yogurts to meet different tastes and health needs. This journey shows how much Activia cares about helping people manage their digestive health better.
Meaning and History
During the operation of the Activia brand on the market, its logo has changed four times. At the same time, only minimal changes were made at each stage, and the concept itself eventually remained unchanged today. The logo is based on green, white, and yellow colors associated with life and development.
What is Activia?
First of all, it is not only delicious yogurt but also a healthy dairy product. By buying Activia, you get the opportunity to try the products of a world famous brand with a rich history.
1987 – 1995
Interestingly, the name “Activia” was absent from the first version of the logo. At the same time, it consisted of many elements. The company’s logo was directly in the upper part. This is the brand’s name, which was inside a blue rectangle of a non-standard shape. All letters of the word inscription in the emblem were made in classic bold type in capital white letters. Under the badge was the inscription “BIO,” which indicated that the products manufactured under this brand are natural. In turn, it is made in a non-standard bold font. All the letters in this word were white, but the “i” had a yellow dot.
1995 – 2005
The 1995 redesign made minimal changes to the logo. At this stage, the inscription “Danone” was not at the top but “BIO.” It was made in the same style as the previous version. Changes were made exclusively to the point above the “i.” It is represented by horizontal stripes, which create associations with the sun, which is just rising on the horizon. “Danone,” except for the location on the logo, has not changed. At the same time, the slogan “Au bifidus activ” also appeared between the two indicated elements of the logo. It is made in a classic font in capital white letters without serifs.
2005 – 2012
Dairy products began to be produced under the brand name “Activia” only in 2005 when the new logo appeared. The company’s name, “Danone,” as in the original version of the logo, was at the top. The logo appeared more friendly to customers, with brighter hues of the company’s usual colors and a red line resembling a smile under the name. Interestingly, even though the word “BIO” was removed from the logo, the already iconic yellow dot remained. It was above the first letter “i” in the brand name “Activia.” The name itself is in classic bold type with white letters. Even though they are about the buyer and are a horizontal line, you can see that they are presented at a slight angle. Moreover, the first and last “A” is slightly off the green background. From the bottom of the same letter “i” down goes a yellow arrow, which is depicted with yellow dots.
2012 – 2016
In 2012, as part of another redesign, it was decided to simplify the company logo significantly. All additional elements were removed; only the verbal inscription “Activia” remained. The dots on the “i” have been removed in principle, not to mention the iconic sun symbol. Also, the color palette has changed. A dark green color represented the name. The font is identical to the previous version with minor changes; for example, the letters have become narrower. They were also arranged in a slight arc, which conveyed playful and friendly emotions.
2016 – today
The last to date, logo redesign was introduced in 2017. As a result, the image looks more modern with a crisp wordmark and vibrant green. On the packaging, the name “Activia” is under “Danone.” The brand name is in bold sans-serif type with rounded corners. The first and last letter, “A,” with its unfinished horizontal line, deserves special attention. Also, the last two letters, “ia,” are connected, which looks impressive.
Font and Colors
The current version of the logo is in a modern and unique sans-serif font in all caps. It features bold lines, rounded corners, and curved ponytails. In addition, the above already describes the features of writing “A” from an incomplete horizontal line. The font style is closest to Cocon, created by Eric Bloemsma. However, some changes have been made to it.
At all stages of the brand’s development, the main color was green, the color of life and development. As a result, the logo radiates powerful energy and is now one of the most popular.
FAQ
What makes Activia different?
Activia is a unique kind of yogurt that stands out because it’s made differently and has special ingredients. It contains five special ferments, including a special one called Bifidus. These ferments are carefully chosen for their beneficial effects on our digestive system. Danone’s scientists have put much effort into researching these ferments to ensure they benefit our health.
Making Activia is also not like making other yogurts. It goes through a slow fermentation process that lasts 8 hours at 37°C, the same temperature as our bodies. This slow process is key to making Activia’s texture and taste different from other yogurts. It also helps the good bacteria grow and work better in our digestive system.
Danone focuses on this slow, careful method of making Activia because it wants to offer a yogurt that tastes great and helps with digestion. So, Activia is not just any yogurt; it’s made for people who want to take care of their digestive health while enjoying a tasty snack.
Why is it called Activia?
Danone named their yogurt “Activia” for a good reason. The name comes from “active,” showing the yogurt’s goal: to help people live active and healthy lives by eating probiotic yogurt regularly. This isn’t just about having a catchy name. It’s about showing that Activia is dedicated to improving digestive health and overall wellness. When you choose Activia, you’re not just picking a yogurt. You’re choosing to care for your health and well-being.
Activia stands out because it’s linked to being active and feeling good. This choice of name helps people see Activia as more than just yogurt. It’s part of a healthy lifestyle. Danone ensured the name would highlight the importance of probiotics and how they help digestion. This makes Activia different from other yogurts and shows it as a choice for anyone wanting to keep their digestive system healthy.
So, “Activia” is all about promoting a lifestyle that’s both active and healthy, thanks to its probiotic-rich formula. This name reflects what the brand is about, helping it stand out and show its commitment to health.
What are the five ferments in Activia?
Activia yogurt is special because it has a mix of five different ferments. Each of these ferments works together to help with digestion. Here’s a simple breakdown of what each ferment does:
- Bifidus ActiRegularis: Danone patented this unique kind of bacteria. It’s good for your digestive system because it helps balance the good bacteria in your gut. It’s tough enough to make it through the stomach’s acid to where it can do the most good in your intestines.
- Streptococcus thermophilus: This ferment is often used to make yogurt and cheese. It quickly turns lactose, which is milk sugar, into lactic acid. This gives yogurt its tangy taste and makes it easier for people who can’t digest lactose well. It also plays a role in keeping your digestive system healthy.
- Lactobacillus bulgaricus: Activia has two kinds of this bacteria, each chosen for its health benefits. It helps turn lactose into lactic acid, which thickens the milk and adds to yogurt’s unique taste and texture. This bacteria also helps with your immune system and keeps your gut healthy.
- Lactococcus lactis: This is used a lot in making dairy products. It adds to Activia’s texture and taste. It’s great at making lactic acid, which helps keep the yogurt fresh and tasting good.
These five ferments work together to make Activia tasty and beneficial for your health, particularly your digestion. This mix of ferments makes Activia different from other yogurts and shows it’s designed not just for enjoyment but to support a healthy lifestyle.
How many cultures are in Activia?
Activia drinks are a key part of Activia’s range, made with a mix of cultures that help with digestion. These include Lactobacillus bulgaricus, Streptococcus thermophilus, Lactococcus lactis, and a special probiotic called Bifidobacterium lactis DN 173 010/CNCM I-2494, also known as Bifidus ActiRegularis. Here’s a quick look at each:
- Lactobacillus bulgaricus: This culture is crucial for making yogurt. It gives Activia its tangy flavor and creamy texture by turning lactose into lactic acid.
- Streptococcus thermophilus: This works with Lactobacillus bulgaricus to ferment the lactose, making the yogurt easier to digest and smooth.
- Lactococcus lactis: This one’s used in making dairy products like cheese. It acidifies milk, adding to the flavor of Activia drinks.
- Bifidobacterium lactis DN 173 010/CNCM I-2494 (Bifidus ActiRegularis): This probiotic is the show’s star and is great for digestive health. It survives stomach acid to reach the intestines and helps maintain a healthy gut.
These cultures make Activia drinks creamy and tasty, offering real digestive health benefits. Bifidus ActiRegularis shows Activia’s dedication to products that do more than taste good—they support digestion. This mix of cultures makes Activia drinks a go-to for anyone wanting to keep their digestive system healthy as part of their overall health routine.
What is the meaning of the Activia Logo?
The Activia logo perfectly captures the brand’s focus on helping with digestion and offering health benefits through its dairy products. These products are packed with bifidobacteria, good bacteria that greatly impact our gut health. The logo’s green design highlights Activia’s focus on natural, energetic, and healthy living. Green usually stands for life and vitality, which is exactly what Activia wants to represent.
The logo also has a downward arrow, which points to how Activia aims to smooth out digestion. It’s a simple but powerful way to show that Activia yogurts, thanks to the probiotics they contain, are meant to help keep your digestive system running smoothly.
In short, the Activia logo isn’t just a symbol. It promises digestive health, natural ingredients, and overall wellness. It sends a clear message: Activia is dedicated to supporting an active and healthy lifestyle with its scientifically backed, probiotic-rich products.
What does the logo symbolize Activia Logo?
The Activia logo represents the brand’s focus on improving digestive health. Its products contain good bacteria like bifidobacteria, key to keeping the gut healthy, balanced, and crucial for overall health.
The logo uses green to connect with nature, health, and life. This color choice shows that Activia yogurts are natural and aim to work well with your body’s processes.
The way the logo’s letters are designed, with rounded ends, suggests that Activia helps smooth out digestive problems. It gives off a feeling of gentleness and effectiveness, positioning Activia as a comforting choice for digestive health.
A standout part of the logo is how the letter ‘V’ turns into a downward arrow. This isn’t just for looks; it has a real meaning. The arrow points to the start of the digestive system, symbolizing how Activia helps food move smoothly through your gut.
In short, the Activia logo is about the brand’s commitment to supporting digestive health using beneficial bacteria. The green color, rounded letter design, and the downward arrow all work together to show Activia’s focus on natural ingredients, easing digestive issues, and promoting a healthy gut.
