The AIESEC logo visually captures the essence of this youth-driven global organization. At its core, it features a blue rectangle with the group’s name, symbolizing the nurturing environment the organization offers. From the right side of the rectangle, silhouettes of people seem to emerge as if stepping confidently into the future equipped with newfound knowledge. The inscription is in uppercase Roman letters, italicized and primarily white, with sturdy serifs that slightly taper at the ends.

A focal point of the emblem is the blue rectangle that encases the organization’s name. Blue is often associated with wisdom, trust, and reliability—all qualities that align with the group’s vision and objectives. The rectangle serves as a metaphorical space, representing a stage of learning and growth that young people go through under the organization’s mentorship.

The silhouettes of individuals walking out of the rectangle signify members’ transformative journey. These figures aren’t just taking steps; they’re striding toward a future that AIESEC has helped shape. The directionality of the movement—rightward—is not random either. Moving from left to right is synonymous with progress, growth, and forward-thinking in many cultures.

The choice of uppercase Roman letters is deliberate, conveying a sense of formality and significance. This stylistic choice enables better readability, especially when the logo is scaled down for different mediums. The letters’ italicized posture indicates dynamism, reflecting the group’s energetic approach to fulfilling its mission.

White, the lettering color, usually represents purity, clarity, and openness. Here, it complements the blue rectangle in a harmonious color contrast, amplifying the attributes associated with each color. The sturdy serifs at the ends of the letters, albeit tapered, add gravitas to the name, underscoring the weight of the organization’s global role in youth development.

From the layout to the choice of colors and typography, every element in the emblem serves a purpose. Each detail maps onto the organization’s mandate to empower youth, prepare them for the challenges ahead, and instill a sense of global citizenship. The logo succinctly encapsulates AIESEC’s pivotal role in cultivating the leaders of tomorrow, all while conveying an aura of trustworthiness and dynamism. It’s a well-considered representation of an organization that takes its mission seriously.

AIESEC: Brand overview

Founded: 1948
Montréal, Canada

In the aftermath of World War II, in 1948, Stockholm, Sweden, became the birthplace of AIESEC. This initiative was spearheaded by scholars from Denmark, Finland, Norway, and Sweden, fueled by their aspiration to bridge understandings between European nations post-war.

The organization bore the name “Association Internationale des Étudiants en Sciences Économiques et Commerciales,” an elaborate French title. In simpler terms, it represented the “International Association of Students in Economic and Commercial Sciences.”

The subsequent decade saw AIESEC expand its horizons, reaching additional European nations. Its central thrust during this period was to create pathways for students to engage in international internships, allowing them to gain invaluable work experience overseas. As the 1960s dawned, AIESEC had carved out its niche in over 20 countries, rallying behind a membership of 50,000 students. Collaborative undertakings with businesses facilitated managerial internships.

The 1970s marked AIESEC’s foray into territories beyond Europe, touching the shores of Asia, Africa, South America, and Eastern Europe. This era also ushered in an array of new ventures encompassing conferences and student exchanges. The subsequent fall of Communism in the Eastern European regions during the late 1980s catalyzed AIESEC’s further growth. This transitional period saw the organization recalibrating its objectives towards fostering leadership prowess and nurturing international synergy.

In the early 1990s, AIESEC shifted towards strengthening its basic structure while leveraging technological advances to optimize its communication and operational aspects.

In the contemporary setting, AIESEC’s influence stretches across 120 nations, with over 1,000 university campuses hosting local AIESEC chapters. While steered by young leaders, the core ethos remains: offering leadership experiences and global internship avenues. 2015 marked a geographical shift for AIESEC’s international hub, transitioning from Geneva, Switzerland, to Montréal, Canada. Through its evolving strategies, AIESEC remains unwavering in its commitment to mold young leaders, with an overarching vision of realizing global peace and unlocking the limitless potential of humanity.

Meaning and History

AIESEC Logo History