Airservices Australia Logo PNG
Airservices Australia: Brand overview
Airservices Australia, a government-owned company, is the primary provider of air navigation services in Australian airspace. This role was assigned to the Federal Airports Corporation when Airservices Australia was established in 1995.
This organization manages and operates air traffic control towers at major civilian airports throughout Australia. It provides its services in Australia’s flight information areas up to 12 nautical miles from the coast. The organization’s activities are not limited to air traffic control but include the provision of services such as aeronautical data transmission, telecommunications, radio navigation aids, aviation rescue firefighting, etc.
Airservices Australia manages approximately 11% of the world’s airspace. In 2021 alone, the organization controlled more than 4 million aircraft movements. The organization has a staff of about 3,500 air navigation specialists, including air traffic controllers.
Work is conducted continuously throughout the day from two major centers located in Melbourne and Brisbane, as well as from various airport towers across the country. Although the airline is governed by a board of directors appointed by the Australian Government, it operates on a commercial basis.
In managing Australia’s airspace, Airservices Australia prioritizes safety, efficiency, environmental responsibility, and service to the community. Its integral role in the aviation sector contributes significantly to the smooth operation of air transportation both within and outside Australia.
Meaning and History
1995 – today
The company responsible for air traffic control in Australia aims for a modern look and, therefore, uses a minimalistic logo. Its name is written exclusively in lowercase letters. The bold sans-serif font seems simple at first glance, but it has unique features, such as diagonal cuts at the ends of the letters. The gray-blue text is complemented by a blue boomerang with a cutout in the form of an incomplete star with many rays. This is a symbol of flight, especially since it looks very similar to the front of an airplane.
The choice of gray-blue color for the text signifies the combination of professionalism and innovation, and the blue boomerang brings an element of Australian culture to the design. The incomplete star carved on the boomerang symbolizes the vast sky or celestial navigation, which is very important in air travel. The unique features of the bold sans-serif font subtly convey modernity without sacrificing readability.
