When designing logos, automakers often draw inspiration from animal and bird imagery. In the selection below, we will look at examples of logos that feature a bird. But first, a little about the symbolism of such an image.
A bird on a car logo can mean:
- Freedom. This is appropriate because owning a quality car makes a person freer and more independent, opening up more opportunities.
- Peace. This message may seem unrelated to the automobile industry, as it is more associated with the humanitarian sphere. But to drive confidently on the roads, you need to know the rules and respect other road users. From this position, the message of peacefulness becomes clear.
- Happiness and life. Such a broad associative field suits the topic of cars well. It is not for nothing that they often say, “Movement is life!” A good car can give more opportunities for this movement and open new roads to happiness and adventure.
Thus, the bird on the car’s logo looks convincing and appropriate. Each company has already chosen the format to stylize this image.
Rossion
Many people consider it an American supercar manufacturer. But this brand isn’t that simple. The company originated in England. Americans are quite fond of European cars. Especially since there are enough manufacturers there. Therefore, the British company Noble Automotive began selling its cars as if through the “back door.” It signed documents with 1G Racing to obtain the rights to produce the Noble M12, a mid-engine coupe, in the United States. Under the agreement, the Americans will assemble and sell the car under a different name, the Rossion Q1.
For both companies, this cooperation proved mutually beneficial. The company in the USA received the car’s technical documentation and the finished chassis, thereby saving them from customs duties. The British attracted additional investments, which enabled them to develop a new child, the Noble M15.
The Rossion emblem resembles a shield. The logo features a black base, complemented by a metallic color, with the emblem’s key elements depicted.
The logo’s centerpiece is a landing bird. It stands firmly on its feet while keeping its wings spread. This stance is highly symbolic and may reflect how the company sees itself in the marketplace: prioritizing practicality while maintaining high aspirations.
Above the bird, the brand name appears in italics. The duplicate “s” is stylized in a very interesting way. The lower element of the first “s” is stretched horizontally and serves as a base for the first part of the word. The upper part of the second letter, “s,” is elongated as if covering the second part of the word. This may indicate a certain level of thoroughness and reliability.
Arash
This British company specializes in producing sports cars. The company’s founder is Arash Farbood. He founded his brainchild in 1999, originally naming the company “Farboud Limited.” In 2006, the company changed its name to its current one.
The Arash logo is designed in black and yellow colors. A powerful bird with an elongated tail looks confident. In the context of the logo’s meaning, it can be interpreted as representing the company’s great ambitions, confidence, and ability to produce cars that meet the needs of its target audience.
Indeed, the logo and the company’s work are in harmony. The Farboud GT and Farboud GTS models, produced from 2006 to 2011, received many positive reviews. The company’s cars participated in races, helping technologists understand what needed improvement and modernization. As a result, they realized these developments in the Arash AF-10 car.
To date, the company continues to operate actively and produce quality cars in demand among its customers.
Simca
This French car manufacturer has quite a solid history. Fiat founded the company. It was founded in the fall of 1934. From July 1935 to May 1963, an Italian named Henri Theodore Pigozzi led the company.
The company logo is horizontally divided into two parts. The large lower part contains the company name in light-colored, straight letters on a red background. The upper part shows a bird in a horizontal position on a blue background. Its appearance somewhat resembles birds in ancient cave paintings and household items sometimes found during archaeological excavations.
This symbol can carry deep meaning. This is not a typical bird, but a stylized one that also resembles a fish in the water (given its depiction on a blue background). In the context of automotive themes, this composition can be interpreted as reflecting the car’s versatility and functionality, where the driver feels “like a bird in the sky” or “like a fish in the water.” Although the company has long since ceased to exist, the logo is an interesting example of the brand’s visual identity.
Bizzarrini SpA
This Italian car manufacturer was famous in the 1960s. Giotto Bizzarrini founded the company and held senior engineering positions at Ferrari, Alfa Romeo, and Iso. Despite a 1969 failure, the company produced some good racing and sports cars.
The Bizzarrini SpA logo, which combines red and metallic colors, also features a bird. The logo looks like a spiked wheel. The bird’s stylization is particularly striking. Spread wings, sharp angles, and clear contours convey a confident, even defiant, look, especially when the bird is depicted against a red background. This isn’t surprising, as an experienced engineer like Bizziarrini was confident in his knowledge, grounded in production. It’s a shame the company didn’t last so long.
Packard
These American cars are renowned for their luxury and high quality. The company’s headquarters is in Detroit (in Michigan). The company has a solid history. The company produced its first cars in 1899. The last car was released in 1956 in Detroit. It was the famous Packard Predictor concept car.
As an emblem, the company chose a graceful swan with its wings raised. The bird looks very beautiful and elegant. The swan’s external design, as much as possible, conveys the market segment the automaker operates in. Just look at its design, and it immediately becomes clear that the company produced cars in the “luxury” segment.
In today’s selection, this logo will undoubtedly be one of the most elegant.
Duesenberg Motors
The American company produced racing and luxury cars belonging to the “luxury” class. Brothers Frederick and August Duesenberg founded the company in Minnesota in 1913.
Despite its successes, the company closed in 1937. This was due to macroeconomic pressures on production. The Great Depression hit the high-end segment hard, and the company did not survive.
The Duesenberg Motors logo is stylish and beautiful. It looks very spectacular. You could even say that it is “timeless.” The beautiful golden eagle with outstretched wings exemplifies the company’s scope and ambition in its chosen production direction. The golden hue complements the dark blue color chosen to represent the manufacturer.
To summarize, despite some of these companies having long since ceased to exist, their contributions to the automotive industry have not gone unnoticed. The logos of these companies help us, to a certain extent, understand the semantic field in which they operated and the message they sought to convey to their audience.