Auto manufacturers are often inspired by images of animals and birds when designing logos. In the selection below, let’s look at examples of logos that feature a bird. But first, a little about the symbolism of such an image.
A bird on a car logo can stand for:
- Freedom. And it is very appropriate because having your high-quality car makes a person more free and independent, opens him more opportunities.
- Peace. It would seem that this message has nothing to do with the automotive industry, as it is more associated with the humanitarian sphere. But to drive confidently on the road, one has to know the rules and respect other road users. And from this position, the message of peaceableness becomes quite clear.
- Happiness and life. Such a wide associative field is very appropriate to the topic of cars. Not in vain, they often say: movement is life! And a good car can give more opportunities for this movement and open new roads to happiness and adventure.
Thus, a bird on a car logo looks convincing and appropriate. And each company already chooses which format to style this image in.
Rossion
Many consider it an American manufacturer of supercars. But everything is not so simple with this brand. The origins of the company are in England. It just so happened that Americans have a rather cool attitude to European cars. Moreover, there are enough manufacturers there. That’s why British company Noble Automotive started to sell its cars as if from the “back door.” It signed documents with 1G Racing company to get right in the States to produce medium-engined coupe Noble M12. According to the contract, the Americans assemble and sell the car under another name – Rossion Q1.
For both companies, this cooperation has been beneficial. The company from the U.S. got the technical documentation for the car and ready-made chassis and saved it on customs duties. The British, meanwhile, attracted additional investment that allowed them to work on a new brainchild – the Noble M15.
The Rossion emblem is shaped a bit like a shield. The logo uses black as the basis for the composition and metallic color, which depicts the key elements of the logo inside it.
The central element of the logo is the landing bird. It already stands firmly on its feet but at the same time keeps its wings spread. This position is very symbolic and may reflect how the company sees itself in the market, prioritizing practicality but great aspirations.
Above the bird is the brand name in italics. The duplicate letter “s” is stylized in a very interesting way. The lower element of the first “s” is elongated horizontally and acts as a base for the first part of the word. And in the second letter, “s,” the upper part is elongated as if covering the second part of the word. This can, to some extent, indicate thoroughness and reliability.
Arash
This British company specializes in the production of sports cars. The founder of the company is Arash Farbood. He founded his brainchild in 1999 and originally gave the company the name “Farboud Limited.” In 2006, there were changes in naming, and the company got its current name.
The Arash logo is in black and yellow. A powerful bird with an outstretched tail looks confident. In the context of the logo’s semantic meaning, it may be interpreted as a great ambition of the company, its confidence, and its ability to produce such cars, which meet the needs and demands of the target audience.
Indeed, the meaning of the logo and the company’s work are in harmony. The Farboud GT and Farboud GTS models, produced between 2006 and 2011, received much positive feedback. Cars produced by the company took part in races, which helped the technologists understand what to improve and modernize. As a result, their developments have been implemented in the car Arash AF-10.
To date, the company continues to work actively and produce quality cars, which are in demand among its customers.
Simca
This French car manufacturer has a fairly solid history. Such an industry giant as Fiat founded the company. It happened in the fall of 1934. Beginning in July 1935 and ending in May 1963, the company was managed by Italian Henri Theodore Pigozzi.
The company logo is horizontally divided into two parts. The large lower part contains the brand name in light straight letters on a red background. At the top, a bird in a horizontal position is depicted against a blue background. Its appearance somewhat reminds the images of birds from ancient rock paintings and similar images on household items, which are sometimes found during archaeological excavations.
By the way, the meaning of this symbol can be quite multidimensional. It is not typical, but a stylized bird, which also remotely resembles a fish in the water (given that it is depicted on a blue background). In the context of automotive themes, this composition can be interpreted as the versatility and functionality of the car, in which the driver feels “like a bird in the sky” or “like a fish in the water. Although the company ceased to exist long ago, the logo is an interesting example of the brand’s visual identity.
Bizzarrini SpA
This Italian car manufacturer was known in the 1960s. The company was founded by Giotto Bizzarrini, who had time to work on senior engineering positions in the companies Ferrari, Alfa Romeo, and Iso.
Despite the failure in 1969, the company had been released several good races and sports cars.
The logo, which combines the colors red and metallic, also features a bird. The logo itself looks like a wheel with spikes. The stylization of the bird looks very interesting. The outspread wings, sharp angles, and clear contours look very confident and even a little provocative, considering that this bird is depicted on a red background. This is not strange because such an experienced engineer Bizziarrini was confident in his knowledge, which he laid down in the basis of production. It is a shame that the company existed for such a short time.
Packard
These American cars are associated with luxury and high quality. The company’s headquarters is located in Detroit (this is Michigan). The history of the company is pretty solid. The first cars were produced in 1899. The last car was produced in 1956 in Detroit. This was a famous concept car, Packard Predictor.
As the company’s emblem chose the figure of a graceful swan with raised wings. The bird looks very beautiful and elegant. The external chic of this swan perfectly conveys the market segment in which the car manufacturer worked. One only has to look at its design, and it immediately becomes clear that the company produced cars in the “luxury” segment.
In the context of today’s selection, this logo will undoubtedly be one of the most elegant.
Duesenberg Motors
The American company produced racing cars and luxury cars belonging to the “luxury” class. The company was founded by brothers Frederick and August Duesenberg in Minnesota in 1913.
Despite the previous successes, the company had to close in 1937. The reason was the impact of macroeconomic processes on production. The Great Depression hit the high-end segment hard, and the company did not survive.
The company logo is stylish and beautiful. It looks very effective. You could even say it is “timeless.” A beautiful golden eagle with outspread wings shows the great scope of the company, as well as its ambitions in the chosen direction of production. The golden shade blends well with the dark blue chosen to represent the manufacturer’s name.
To summarize, it is worth noting: even though some of these companies have long ceased to exist, their contribution has not gone unnoticed in the field of the automotive industry. And the logos of these companies allow us, to a certain extent, to understand the field of meaning in which they worked and which they sought to convey to their audiences.
