When designing logos, automakers often draw inspiration from animal and bird imagery. In the selection below, we will look at examples of logos that feature a bird. But first, a little about the symbolism of such an image.
A bird on a car logo can mean:
- Freedom. This is very appropriate because having your own quality car makes a person freer and more independent, opening up more opportunities.
- Peace. It would seem that this message has nothing to do with the automobile industry, as it is more associated with the humanitarian sphere. But to drive confidently on the roads, you need to know the rules and respect other road users. And from this position, the message of peacefulness becomes quite understandable.
- Happiness and life. Such a wide associative field is very suitable for the topic of cars. It is not for nothing that they often say: movement is life! A good car can give more opportunities for this movement and open new roads to happiness and adventure.
Thus, the bird on the car’s logo looks convincing and appropriate. Each company has already chosen the format to stylize this image.
Rossion
Many people consider it an American supercar manufacturer. But not everything is so simple with this brand. The company originated in England. It happens that Americans are quite fond of European cars. Especially since there are enough manufacturers there. Therefore, the British company Noble Automotive began selling its cars as if through the “back door.” It has signed documents with the company 1G Racing to obtain the rights to produce the Noble M12, a mid-engine coupe, in the United States. Under the agreement, the Americans will assemble and sell the car under a different name, the Rossion Q1.
For both companies, this cooperation proved mutually beneficial. The company in the USA received the car’s technical documentation and the finished chassis and saved them from customs duties. The British attracted additional investments, which enabled them to develop a new child, the Noble M15.
The Rossion emblem resembles a shield. The logo features black as its base, complemented by a metallic color, in which the emblem’s key elements are depicted.
The centerpiece of the logo is a landing bird. It is already firmly on its feet but, at the same time, keeps its wings spread. This stance is highly symbolic and perhaps reflects how the company views itself in the marketplace, prioritizing practicality while maintaining high aspirations.
Above the bird, the brand name is italicized. The duplicate “s” is stylized in a very interesting way. The lower element of the first “s” is stretched horizontally and serves as a base for the first part of the word. The upper part of the second letter, “s,” is elongated as if covering the second part of the word. This may indicate a certain level of thoroughness and reliability.
Arash
This British company specializes in producing sports cars. The company’s founder is Arash Farbood. He founded his brainchild in 1999, originally naming the company “Farboud Limited.” In 2006, the company changed its name to its current one.
The Arash logo is designed in black and yellow colors. A powerful bird with an elongated tail looks confident. In the context of the logo’s semantic meaning, it can be interpreted as representing the company’s great ambitions, confidence, and ability to produce cars that meet the demands and needs of its target audience.
Indeed, the logo and the company’s work are in harmony. The Farboud GT and Farboud GTS models, produced from 2006 to 2011, received many positive reviews. The company’s cars participated in races, which helped technologists understand what needed to be improved and modernized. As a result, their developments were realized in the Arash AF-10 car.
To date, the company continues to operate actively and produce quality cars in demand among its customers.
Simca
This French car manufacturer has quite a solid history. The company was founded by a giant of the industry, Fiat. This happened in the fall of 1934. From July 1935 until May 1963, the company was headed by Henri Theodore Pigozzi, an Italian.
The company logo is horizontally divided into two parts. The large lower part contains the company name in light-colored, straight letters on a red background. The upper part shows a bird in a horizontal position on a blue background. Its appearance somewhat resembles the images of birds from ancient cave paintings and similar images of household items, which are sometimes found during archaeological excavations.
By the way, the meaning of this symbol can be very meaningful. This is not a typical bird but a stylized one that also resembles a fish in the water (given that it is depicted on a blue background). In the context of automotive themes, this composition can be interpreted as the car’s versatility and functionality, where the driver feels “like a bird in the sky” or “like a fish in the water.” Although the company has long since ceased to exist, the logo is an interesting example of the brand’s visual identity.
Bizzarrini SpA
This Italian car manufacturer was famous in the 1960s. The company was founded by Giotto Bizzarrini, who had held senior engineering positions at Ferrari, Alfa Romeo, and Iso. Despite a failure in 1969, the company produced some good racing and sports cars.
The Bizzarrini SpA logo, which combines red and metallic colors, also features a bird. The logo itself looks like a wheel with spikes. The bird’s stylization looks very interesting. Spread wings, sharp angles, and clear contours convey a confident and even defiant look, given that the bird is depicted against a red background. This is not surprising, as such an experienced engineer, Bizziarrini, was confident in his knowledge, which was grounded in production. It’s a shame the company didn’t last so long.
Packard
These American cars are renowned for their luxury and high quality. The headquarters of the company is located in Detroit (this is the state of Michigan). The company’s history is quite solid. The first cars were produced in 1899. The last car was released in 1956 in Detroit. It was the famous Packard Predictor concept car.
As an emblem, the company chose a graceful swan with its wings raised. The bird looks very beautiful and elegant. The external design of this swan, as much as possible, conveys the market segment in which the automaker operates. Just look at its design, and it immediately becomes clear that the company produced cars in the “luxury” segment.
In the context of today’s selection, this logo will undoubtedly be one of the most elegant.
Duesenberg Motors
The American company produced racing and luxury cars belonging to the “luxury” class. The company was founded by brothers Frederick and August Duesenberg in Minnesota in 1913.
Despite its successes, the company was forced to close in 1937. The reason was the impact of macroeconomic processes on production. The Great Depression hit the high-end segment hard, and the company did not survive.
The Duesenberg Motors logo is stylish and beautiful. It looks very spectacular. You could even say that it is “timeless.” The beautiful golden eagle with outstretched wings exemplifies the company’s scope and ambition in its chosen direction of production. The golden hue complements the dark blue color chosen to represent the manufacturer.
To summarize, despite some of these companies having long since ceased to exist, their contributions to the automotive industry have not gone unnoticed. The logos of these companies help us, to a certain extent, understand the semantic field in which they operated and the message they sought to convey to their audience.