The snake is a fairly well-known symbol that is interpreted in many different ways. Before looking at individual logos, it is worth referring to the general meaning of the snake in culture. It has also passed into the sphere of corporate styles.
So, the symbolism of the snake conveys:
- Fertility. This meaning in snake imagery has evolved historically.
- Creativity and vitality. The flexibility of the snake is associated with adaptability and the ability to survive.
- Transformation. This meaning is associated with the fact that snakes periodically shed their skin, renewing themselves.
When the image of a snake is used in a car brand logo, it can carry a huge range of meanings. But most often, it is about creativity, about the manufacturer’s ability to catch trends and adapt the functionality of manufactured cars to the needs of customers. It is in this context that the image of a snake looks logical and reasonable. We offer you to familiarize yourself with the logos of several automobile brands, in which the image of a snake is used. At the same time, let’s consider how it is “built” into the overall composition.
Alfa Romeo
The company has been working in its niche since 1910, the same year the first logo was developed. It is interesting in that it looks more like a coat of arms than a familiar logo. And while there have been several modern redesigns of this emblem, its key essence has remained unchanged since its development. And if you take the history of the symbols depicted in the logo, they are even older. The logo is based on the coat of arms of Milan from the XIV-XV centuries.
Elements of the Alfa Romeo logo:
- Cross. Used to express respect for the warriors of the city of Milan. It is also a tribute to Christian tradition.
- Snake. And not just any snake, but an animal with a human body in its mouth. This symbol was borrowed from the family coat of arms of the Visconti family. This family was once one of the most influential in Milan. The snake symbolizes influence and power.
These two images are on different halves of the round emblem. The composition is framed by a stylish black frame, inside which the company name is located along the perimeter.
If you delve into the history of this Italian automaker, then at first, the company was called slightly differently. Its first name was Alfa Milano. The first word stands for the first letter of the Greek alphabet, which speaks of leadership and advanced quality. The second word speaks of the city in which the brand appeared. 1915 was the year when the company was bought by a new owner. His name was Nicola Romeo. The name of the brand changed in honor of the owner, but the key component of the logo remained the same.
Shelby Mustang
This is the name of the high-performance model of the Ford Mustang. The car was produced by Shelby American from 1965 to 1968 and Ford from 1969 to 1970.
When the company introduced the 5th generation Ford Mustang to its target audience, the Shelby model decided to revive the car.
The 1965-1966 cars were characterized by their small size and light weight. People often called them “Cobras,” which was conveyed by the logo.
Two-seat sports cars were popular with buyers. The engine from Ford was used. At the same time, they were produced by Shelby American. The Cobra logo was used on both models. It could be seen on the valve covers.
The cobra in this logo looks powerful, strong, and, at the same time, artistic. This logo is far from minimalist, as several different ornamental elements are used for the snake’s scales. The snake’s mouth is open and signifies “ready to attack.” In the context of automotive themes, this can be interpreted as a good performance of the car and that the car will always help its owner by being on the lookout for his needs when he needs to get to his destination.
Dodge Viper
This was the name of the sports car produced by Dodge from 2013 to 2014 and FCA US LLC from 1991 to 2017. However, FCA US LLC had two breaks in the production of this car, which lasted about four years in total.
The snake emblem used for the Dodge Viper was current from 2003 to 2010.
If we analyze this Dodge Viper emblem in more detail, its shape resembles a coat of arms, which already looks very solid. Inside, it is depicted the head of a snake with an open mouth. It can be said that the emblem looks even somewhat threatening. However, if you consider this logo in the automotive theme, it looks powerful. Perhaps it carries the meaning that the car will always come to the aid of its owner, helping to overcome new distances and obstacles.
As for the color scheme, the color “metallic” is very suitable for the logo of cars, which people traditionally call “iron horses.”
AC Cars
The original name of the company sounded like Auto Carriers Ltd. It was one of the oldest car manufacturers in the territory of England, as far as independent car manufacturers are concerned.
The AC Cobra car is an Anglo-American co-produced sports car. The Ford V8 engine used for these cars was produced intermittently in both the UK and the States starting in 1962.
The oval-shaped AC Cars logo has several colors – white, red, blue, and a metallic shade. The white background helps to emphasize the expressiveness of the snake depicted inside the logo. The red border and the background with the company name on it make the logo more spectacular. The blue snake with red elements in the center of the logo divides the space into two symmetrical parts, making the logo look distinct and recognizable.
Zarooq Motors
This manufacturer produces cars in the UAE. The headquarters of the company is located in Dubai. These cars are characterized by luxury and high performance. Therefore, they are liked by many drivers.
The company positions the cars it produces quite ambitiously and at the same time with an emphasis on local flavor. “Supercars that were born in the desert,” – Zarooq representatives say about these cars. In such positioning, one can see the commitment to tradition and the fact that these cars are characterized by high quality. UAE residents love their desert and luxury cars.
The symbolic shape of the Zarooq Motors logo looks solid. The metallic color in the design of car logos looks natural and appropriate. But the snake here is different from the ones depicted in the previous logos. It smiles as if showing a completely different emotional tone. So, the manufacturer Zarooq has a confident, powerful, and optimistic logo.
Every company exposes well-known objects and symbols in their logos to creative thinking. This can be fully said for the image of the snake. In each of these logos, the snake looks original, making the emblem recognizable and different.
