Allied Universal Logo

Allied Universal Logo PNG

The Allied Universal logo encapsulates the company’s brand ethos in a dynamic and visually captivating manner. The design draws on a mix of color, typography, and form to convey key aspects of the brand’s values and mission.

The logo’s text component cleverly employs color to separate the two parts of the name. The first segment of the brand name is rendered in a light blue hue, while the second part is shown in a deeper blue. These colors evoke the vast expanse of the sky, underscoring the brand’s connection to the aviation industry.

To the left of the brand name, a silver strip appears, reminiscent of the inverted Nike swoosh shape. This feature, suggestive of speed, reflects a crucial attribute of the airline carrier’s services. Notably, one end of this line intersects the word “Allied,” crossing the horizontal stroke of the letter “A.”

In the lower right corner of the emblem, the tagline “There for you.” appears in grey, rendered in an italicized font. This phrase resonates with the company’s customer-oriented approach and commitment to service.

The logo design elements collectively deliver a powerful message, embodying speed, service, and reliability. The emblem visually represents the company’s core values and mission, successfully communicating them to its target audience.

Meaning and History

Despite Allied Universal’s relative youth, the company has had an impressive experience since its founders AlliedBarton and Universal Services of America, have been in the security business since the mid-20th century. To show clients the real age of the company, elements of the oldest of the companies, AlliedBarton (1957), were used in the identity. After developing the unified logo, the symbolism has stayed the same to demonstrate reliability and consistency.

What is Allied Universal?

Allied Universal is a major security brand worldwide, formed by the merger of two predecessors in 2016. The company’s services include security guards, risk management systems, and monitoring trackers. The company operates in 90 countries but is represented abroad under the G4S brand. It employs 800 thousand staff members. The company’s total revenue exceeds 18 billion dollars.

It is America’s third-largest employer, providing security and monitoring services. Its price list includes HELIAUS risk management systems, security systems with video surveillance, alarms, fire safety, remote screening, robots, drones, and control of alcohol level and location. It has two headquarters in Pennsylvania and California. It provides 24-hour support.

2016 – today

The emblem of the security company consists of a composite name and a curl that embraces part of the word. The company’s name is formed from Allied and Universal’s founding companies. There is no space between the words to make the sign look more compact. Differentiation is achieved by color.

At the same time, the name of the older company is placed first. Initially, Allied represented an alliance between Security Systems and Barton Protective, forming AlliedBarton Security. Still, later the name was shortened to AlliedBarton, and only Allied was incorporated into the new company.

The lighter tone of Allied represents the participant as the ideological inspirer of the deal and the developer of the enterprise concept. This is no accident since AlliedBarton originally worked as a security agency. At the same time, the second founder (Universal Services of America) started as a cleaning service and worked in four directions, with security being only one of them.

The dark blue color of the word Universal from the old logo was carried over to the new Allied Universal logo. The shade indicates that the new company uses the technical developments of the Universal Protection Security Systems division: alarms, cameras, and scanning modules. They expanded the capabilities of the new company and improved the level of security.

The construction of the emblem is based on logic, which indicates:

• Order.
• Compliance with protocols and rules.
• Strictness.
• Attentiveness.

All qualities are very important for the security business.

A curl passes through the whole word Allied, which, curving, emphasizes the logo. It seems that the symbol hugs the emblem, protecting it. It resembles the curve of a wrestler’s arm, flexing its biceps. The choice indicates the strength and good physical training of the guards.

The gray gradient conveys monotony and constancy. The end of the curl completes the inscription “there for you.” The words appeal to the client, convincing them that cooperation with the company is the best option. After all, it provides a whole range of services.

Font and Colors

The logo’s cold blue and gray shades correspond to reliability and professionalism. The perfect work of security systems and the punctuality of employees are important trump cards of the company. The color palette shows that the company is not afraid of daily routine and does not lose vigilance at any time of the day.

The font of the inscription is close to ATF Alternate Gothic Condensed Bold. Capital letters underscore the company’s size, which after merging, is considered one of the largest in the world.

Allied Universal color codes