Allstate Logo PNG
The Allstate logo offers help and protection. Having taken out a policy, clients will feel completely safe. The elements of the logo convey care, attention to user needs, calmness, and confidence in the future.
Allstate: Brand overview
Allstate began with a train conversation in 1930, when insurance broker Carl Odell suggested to Sears president Robert E. Wood that auto insurance could be sold by mail through the Sears catalog. On April 17, 1931, Allstate Insurance Company entered the market. Its name came from Sears’ Allstate tire brand. The company started with 20 employees and sold 4,217 policies by the end of 1931, collecting $118,323 in premiums.
Its first claim was only $1.65 for a broken car door handle. After two unprofitable years, Allstate posted a profit of $93,000 in 1933. At the 1933 Century of Progress fair in Chicago, agent Richard Roskam sold policies from a card table in the Sears pavilion. In 1934, the first permanent Allstate counter opened inside a Sears store. By 1936, premiums reached $1.8 million.
In 1939, Allstate introduced rates based on driver age, mileage, and car use, while State Farm and Farmers Insurance relied on traditional agent networks. In 1950, Davis Ellis created the slogan “You’re in good hands with Allstate.” The company later added liability, fire, homeowners, and life insurance. Allstate opened its first Canadian office in 1953 and had about 6,500 agents by 1970.
In the 1980s, Sears combined Allstate, Dean Witter, and Coldwell Banker under the Sears Financial Network, but the retail finance model struggled. Sears sold 19.8% of Allstate in a 1993 IPO worth $2.4 billion, then spun off the remaining shares in 1995. Allstate bought CNA’s personal insurance unit in 1999 and Esurance in 2011 for about $1 billion.
Meaning and History
The history of the insurance company dates back to 1925, when the management of the Sears department store chain announced a contest for the best brand name for automobile tires. From over 2 million choices, Allstate was chosen and was incorporated the following year, securing the trademark. The tires were in high demand, so the name was on everyone’s lips.
Then Carl L. Odell, an insurance agent, proposed the concept of mail-order auto insurance to Robert E. Wood, head of Sears, Roebuck & Co. He, in turn, presented the idea to the board of directors, which approved it. Thus, Allstate Insurance Company was named after a tire brand. The idea was born almost by accident, during a train ride in 1930. The next year, the company began active operations. The first Allstate office was opened in one of the Sears stores in Chicago in 1934.
Then it began expanding the range of insurance services, adding more and more insured events to the package. In addition, the company moved its offices several times in parallel as it expanded. In 1950, it had an excellent marketing motto that served as the basis for corporate style and was embodied in the emblem. Its author was Davis W. Ellis, general sales manager. It said: “You are in good hands with Allstate.” The image of good hands was embodied in the emblem and became the primary factor in the insurer’s trustworthiness. The organization has continually refined it, earning a total of five insignia.
What is Allstate?
Allstate is an insurance, banking, and investment company. It is headquartered in the Chicago suburbs.
1931 – 1955
The first 20 years of the company are associated with its formation, as the concept emerged from the blue. All this time, the insurance service was planning, laying the groundwork for future activities, and selling auto insurance through the post office (mostly at first). Its logo presumably consisted only of lettering the name in strict, plain sans-serif letters.
1955 – 1969
With the slogan “You are in good hands,” the designers focused on the image of caring hands. After a competition, the management settled on a version with outstretched palms that depicted a private house on a plot of land. The hands were rendered in white and placed in a black oval. To the right of it was an unfolded inscription with the motto (above), the name (in the middle line), and the insurance organization’s legal status (below).
1969 – 2006
In the next version of the logo, the developers changed the text layout. They made the center part a hand representing the roof of a house and a car, and placed the phrase “You’re in Good Hands with Allstate” around it. All the graphic elements were drawn with black outlines and had no fill; they remained white except for the roof and the car. Above the pictogram was the company’s name, in a large, elongated font. In addition, the lettering received its own feature, a cut crossbar at the capital “A” and the same sharp angle at the bottom of the lowercase “a.”
1999 – 2006
As a result of the redesign, the logo was slightly changed: the palms folded together were placed in an oval and moved to the left of the insurer’s name. The roof and the car disappeared from them, so their hands appeared open, with the inner sides of their palms facing upwards, indicating the highest degree of trust towards the clients. The logo’s color changed to blue for the first time.
2006 – today
After further modifications, the frame on the badge became slightly wider, and the inscription style was slightly altered. One-third of the letters remained unchanged (“A” and two “l”), while the rest of the symbols received a new design (rounded and streamlined).
2017
For a brief period (May-September 2017), the company used a logo with a left-handed palm icon. It had a round shape. The hands had the previous design: strict and neat, with a clear image of each finger.
Font and Colors
The logo was designed not by specialists but by the insurance agency’s employees. On this occasion, the Allstate administration announced a contest for the most successful logo. The winner was the variant proposed by Theodore Conterio, who received a $50 reward. According to a 2000 study by the Medill Graduate Department of Integrated Marketing Communications at Northwestern University, the original slogan and logo are the most credible.
The font used in the logo is reminiscent of Whitney SemiBold, a humanistic sans serif typeface. Designer Tobias Frere-Jones created it, and it was first published by Hoefler & Co.
The color palette is understated yet calm, as required by the insurance industry. At first, black dominated the corporate identity; dark blue later appeared and has been retained ever since.