Kaiser Permanente Logo

Kaiser Permanente LogoKaiser Permanente Logo PNG

The Kaiser Permanente logo symbolizes the coming together of three groups and a large number of members for health care. The marks depict the organization of a mutual fund for treatment through insurance premiums of a consortium of people.

Kaiser Permanente: Brand overview

Kaiser Permanente is a medical consortium based in the United States a non-profit health care organization. It brings together three independent groups that interact with each other in their line of work. They are Kaiser Foundation Health Plan Corporation with operating companies in the regions, Permanente Medical Associates, and Kaiser Foundation Hospitals. Currently, the company has more than 12 million members, 300,000 employees, about 40 hospitals, and 800 non-small medical centers. The main region of presence is eight U.S. states. The head office is located in Oakland, California. The founders of the service are Sidney Garfield and Henry J. Kaiser. The official year of its appearance is 1945.

The history of the largest medical consortium in the United States began in 1933 with a small hospital in Desert Center, California. At that time, entrepreneur Henry J. Kaiser, along with a group of contractors, created Industrial Indemnity, an insurance community to compensate wage laborers employed on his construction projects. Sidney Garfield, at this time, graduated from the Los Angeles County Medical Center and entered into an employment contract with this organization, which provided care for 5,000 construction workers.

Later, the idea arose to insure all insolvent laborers to compensate them for medical expenses and to pay sufficient sums in case of serious injuries. After the Colorado River Aqueduct was completed, the need for a doctor was no longer necessary. But after a while, Edgar (son of Henry Kaiser, with whom Garfield had worked earlier) invited him to work for him because he had a grand project in mind (the Grand Coulee Dam). Sidney signed the contract and immediately spent $100,000 to remodel Mason City Hospital and hired seven doctors. All of this provided the immediate basis for the Kaiser Permanente company.

The doctor then founded his own firm, Sidney R. Garfield & Associates, which focused on the wellness and treatment of indigent patients. In the process, the Kaiser family contracted him for several more services. Eventually, they became friends and formed a joint company. Gradually, the scope of the organization’s services expanded to include employees of specific companies and their families. Then, the entire population began to receive medical services.

Meaning and History

Kaiser Permanente Logo History

It is a major center associated with the leading medical institutions of the country. Its logo is widely recognized as its services are used by people from eight states. The logo consists of graphics and text, the function of which is the name of the service. It is derived from the surname of the founder, Kaiser, and the name of the town of Permanente Creek in California, where the founder lived.

1991 – 1998

Kaiser Permanente Logo 1991

The logo contains a white figure of a man silhouetted against negative space. The man stands on a striped background with his hands raised upward, which forms the letter “K.” It stands for the word “Kaiser” – the first symbol in the name of the consortium. The left side of the letter is smooth and straight, while the right side is arched and beveled at an angle. The text has a modern and stylish design. The letters are in sans serif font, smooth, with softened corners. The inscription conveys the name of the company and is located below the pictogram.

1998 – 1999

Kaiser Permanente Logo 1998

The designers kept the style of the text but changed the graphics. Now, the emblem shows three people of different heights, the tallest of whom is in the center. This image symbolizes a family: father, mother, and child. The emblem reflects the new concept of the health insurance service and indicates that it can be addressed not only to employees but also to their family members. A rising sun with long, thin rays is drawn in front of the figures. It is white in color and formed from negative space against a background of black silhouettes.

1999 – today

Kaiser Permanente Logo

The redesign touched mainly on the verbal part. It featured a different font: large, geometric, and angular. Some letters are still connected to each other. For example, “KA,” “ER,” and “ENT,” whereas before, more symbols were written together. The color of the logo has also changed: blue is used instead of black, which more closely matches the field of medical services and human care.

From its inception until now, the Kaiser Permanente Consortium logo has undergone few changes. Only the number of elements has changed, but not their grouping. The only thing that has not changed is the ideological content of the emblem, which reflects a comprehensive concern for people, their protection, health, and prosperity, in the early version of the image of only one person and in the latter – three. This indicates the extension of medical and insurance services to a large number of people.

However, at first, the logo caused controversy and did not appear for a long time because of the name: design and marketing agencies considered it inappropriate for an organization providing medical care. Therefore, they strongly opposed it and demanded that it be changed. However, the company did not give up and eventually found a specialist who was able to embody its concepts of mercy, warmth, care, and partnership. This was Douglas Boyd of the firm Boyd Communications. The prototype of the modern version first appeared in 1984.

Font and Colors

Kaiser Permanente Emblem

The 1999 modification was worked on by the consulting and design studio Landor Associates. In it, the number of sunbeams was reduced from seventeen to fourteen so that the figures of people could be seen more clearly. At the same time, the font was changed. Kate Keating and Associates put another touch on the logo by adapting it for use on medical gowns, signs, and pharmacy labels.

Kaiser Permanente Symbol

From the beginning, the company’s management chose a custom typeface, the approximate counterpart of which is Kohinoor Latin Medium, designed by Indian Type Foundry. The color scheme contains a pleasant combination of blue and white colors. Allegorically, they symbolize purity, trust, hope, and mercy.

Kaiser Permanente color codes

Medium Persian BlueHex color:#006ba6
RGB:0 107 166
CMYK:100 36 0 35
Pantone:PMS 3015 C