LIC Logo


The LIC logo comprises two main elements: a square and a rectangle, featuring rounded corners on opposite ends. Within the blue square, a lamp is situated between two palms, its flame burning to symbolize hope for the future. The yellow rectangle houses the abbreviation for the Indian insurance company Life Insurance Corporation. The letters are tall, elongated, bold, and devoid of serifs. Below these elements are two long inscriptions in Hindi and English.

The square and rectangle in the logo are more than mere geometric shapes; they offer symbolism related to the company’s services. The square connotes stability, a message that aligns perfectly with the ethos of an insurance provider. On the other hand, the rounded rectangle suggests flexibility and adaptability, indicating that the company is not rigid but can adjust to the diverse needs of its clientele. The combination of both shapes articulates a message of balanced services, assuring both steadiness and flexibility.

Blue, often linked to trust and loyalty, forms the backdrop for the lamp and palms. Yellow, symbolizing optimism and clarity, aptly serves as the background for the company’s initials. The two colors work together to provide a reassuring yet vibrant visual experience.

The lamp flanked by palms is more than just an image; it’s a story and an ethos. The flame signifies hope, light in darkness, and a clear message of assurance and optimism. The surrounding palms evoke a sense of care and protection, deeply aligned with insurance services. This powerful symbol encapsulates the core values of LIC, mirroring its commitment to safeguard its clients’ interests while providing them with the hope of a secure future.

Typography plays a crucial role in conveying the brand’s identity. The elongated, bold letters are impossible to ignore, exuding an aura of authority and confidence. This is consistent with the firm’s standing as a reliable insurance provider. The absence of serifs adds a modern touch, hinting at the company’s forward-looking approach. The inscriptions in Hindi and English below the main elements indicate inclusivity, demonstrating the company’s aim to reach a broad spectrum of clients, transcending language barriers.

The LIC logo does an excellent job of offering a multifaceted representation of what the company stands for stability, hope, inclusivity, and adaptability. It successfully communicates a complex but coherent message to its audience through well-thought-out design elements. It isn’t just a corporate symbol; it’s a visual declaration of the company’s guiding principles and goals.

LIC: Brand overview

Founded:1 September 1956
Founder:Government of India
Mumbai, Maharashtra, India
In 1956, the Indian government established LIC, the Life Insurance Corporation of India. This move culminated in the amalgamation of over 240 pre-existing insurance entities. The prime objective behind LIC’s inception was to proliferate life insurance across India’s vast landscape, ensuring it was both affordable and within reach for the populace. This state-backed entity enjoyed an exclusive reign in the insurance domain until the turn of the millennium when the sector opened its doors to private players.

During the ensuing decades from the 1960s to the 1980s, LIC embarked on a vigorous expansion spree, setting up numerous branch offices across the country’s expanse. Alongside its territorial growth, LIC continually innovated, rolling out diverse insurance products tailored for the general population. The latter part of the 20th century and the dawn of the 21st saw LIC broadening its horizons into varied financial domains, yet its foundational life insurance business remained robust. This period also witnessed a significant surge in its premiums and a swelling of its managed assets.

Fast-forward to 2022, LIC boasts a vast operational network comprising over 2,000 branches, collaborating with upwards of 1 million agents to cater to the needs of approximately 290 million insured individuals. With assets crossing the staggering mark of ₹45 trillion, LIC’s stature as India’s premier institutional investor remains unchallenged. Despite the rise of private counterparts, LIC retains a formidable market presence, securing nearly three-quarters of the life insurance market segment.

Beyond its commercial pursuits, LIC has intertwined itself with India’s socio-economic fabric. The corporation has been instrumental in buttressing governmental social initiatives and channeling investments into pivotal infrastructure ventures. In a landmark move in 2022, LIC transitioned to a public entity, unveiling India’s most substantial IPO to over $2.7 billion. However, the Indian government ensures it retains a guiding hand over the institution’s managerial reins.

Meaning and History

LIC Logo History

LIC color codes

Cool BlackHex color:#0e316f
RGB:14 49 111
CMYK:878 56 0 56
Pantone:PMS 288 C
Golden PoppyHex color:#fcc300
RGB:252 195 0
CMYK:0 23 100 1
Pantone:PMS 7549 C