Wells Fargo Logo

Wells Fargo LogoWells Fargo Logo PNG

In the midst of a raging world full of dangers and unforeseen situations, the Wells Fargo logo bank is a safe haven. The emblem shows that business is conducted transparently, laws are enforced, and helpful innovations are implemented to make life easier for customers.

Wells Fargo: Brand overview

Wells Fargo Bank Holding is named after its founders, Henry Wells and William Fargo. They laid its foundation by opening a postal and financial company in 1852, which merged with Norwest in 1998. This bank is the “parent” of many modern services. It was the first to install ATMs in supermarkets and stores and developed a universal customer service format. Wells Fargo also pioneered Internet banking in the US, allowing cardholders to remotely track the status of their accounts.

Meaning and History

Wells Fargo Logo History

The iconic horse-drawn stagecoach is a symbol of Wells Fargo’s values, heritage, and image. It was first depicted on the black and white logo and continued to be used as a pictogram. It is an important part of the visual identity of the bank, which in the past owned the largest mail carriage empire and was involved not only in express delivery but also in passenger transportation.

What is Wells Fargo?

Wells Fargo is a representative of the “big four” American banks and one of the systemically important financial institutions in the world.

1852 – 1960

The history and visual style of Wells Fargo began in 1852 when William G. Fargo and Henry Wells decided to help the people of San Francisco transport valuables safely. To do so, they created an innovative startup that was named in their honor. Over time, the company expanded its list of services, and steel vaults appeared, safely protected from robbers. However, it is the early period of the bank holding company’s history that is most reflected in its logos.

1960 – 1962

Wells Fargo Logo 1960

At the dawn of the 1960s, the Wells Fargo emblem was white and oval, outlined twice in black. In the center was a detailed black-and-white image of a stagecoach. Around it was a ring of the letters “WELLS FARGO BANK” (top) and “AMERICAN TRUST COMPANY” (bottom) in thin, long serifs. The blurred ink caused the letters to jiggle slightly. To the right and left of them were written numbers that formed the year of the company’s founding: 1852. Stagecoach appeared on the logo not accidentally because customers trusted the financial company with their money and precious metals, especially gold. Trains, steamboats, and horse-drawn wagons carried treasure chests to various locations.

1962 – 19..

Wells Fargo Logo 1962

In 1962, the stagecoach became black and small. All inscriptions around it disappeared, and in place of the oval appeared a white rhombus with an unusual frame consisting of two solid black stripes and two fragments in the form of parallel lines. At the bottom, in a long flat line, appeared the name of the company. It was written in capital letters with serifs.

before 1996

Wells Fargo Logo before 1996

The holding company’s first emblem featured a Concord Coach stagecoach designed specifically for rough roads. The damask and genuine leather interior, curved frame, and perfectly balanced wheels made this mode of transportation unique.

The logo is detailed: the artists even depicted silhouettes of people. These were messengers who calmly transported chests with treasures: checks, documents, money, and gold bars. They were not afraid of robbers, as they were well-armed. However, one scoundrel managed to rob Wells Fargo twenty-seven times.

Stagecoaches were used where there were no railroads. They crossed deserts, mountain passes, and quicksand and traveled the most difficult routes to prove the reliability of express delivery.

1996 – 2019

Wells Fargo Logo 1996

In 2008, the famous American company merged with another major US banking network, Wachovia. This led to a change in the logo, which in the new version became square. Inside the red rectangle, there was a word mark. The letters were yellow in color and capitalized. The long serifs gave the inscription a royal charm.

The stagecoach, as a permanent symbol of Wells Fargo, became an icon. It became more detailed and colorful. Artists paid attention to detail, making the drawing as realistic as possible. In the upper right corner was the bank’s motto: “Together we will go far.”

2019 – today

Wells Fargo Logo 2019-present

Wells Fargo has endured several scandals, repeatedly accused of fraud and fined for numerous violations. To bring back the shaken brand image, the management launched an entire campaign under the slogan “This is Wells Fargo.” The rehabilitation attempt consisted of updating the logo and badge.

Advertising agency BBDO-San Francisco developed a concept that was supposed to help the bank get on the path of progress. True, the changes were minimal: the designers left everything on the main sign and repainted the lettering in yellow. The stagecoach is back to black and white, and the number of horses has been reduced to three.

Font and Colors

Wells Fargo Emblem

In 1852, the six-horse harness gained the status of the iconic Wells Fargo symbol. It reflects the history of the bank and is associated with postal services. Under it was located the name of the organization, divided by a black horizontal line.

The current emblem has nothing to do with the past of the financial institution. It looks like a simple red square with the inscription Wells Fargo. Even the last attempt to change the image was not too successful: the holding never modernized its visual identity, although the marketing campaign was aimed at showing progress.

The oldest banking institution uses the Clarendon Bold typeface, created by typographer Robert Besley, as its word mark. The typeface is the same age as Wells Fargo: it was designed back in 1845. The capital letters Antiqua are colored bright yellow (# FFFF00), and the square behind them is dark red (# CD1409).

Wells Fargo color codes

Venetian RedHex color:#cd1409
RGB:205 20 9
CMYK:0 90 96 20
Pantone:PMS Bright Red C

FAQ

What does the Wells Fargo logo stand for?

The red square with white lettering WELLS FARGO symbolizes stability, reliability, and sustainability.

Has the Wells Fargo logo changed?

Wells Fargo last updated its logo in 2019, changing the color of the lettering from yellow to white and making the red square brighter.

Is Wells Fargo & Company a bank?

Wells Fargo & Company is a bank holding company. It includes Wells Fargo Bank as one of its members.

What services are offered at Wells Fargo?

Wells Fargo offers a wide range of services, including financial, mortgage, investment, insurance, and banking services.