Mapfre Logo

Mapfre LogoMapfre Logo PNG

The leader of the insurance business – Mapfre, whose logo accurately reflects the features and specifics of the activity, pays special attention to its visualization. In accordance with the law, the unchanging laconic design of the brand emphasizes stability and reliability.

Mapfre: Brand overview

Founded: 1933
Majadahonda, Spain
Mapfre is a leading insurance company from Spain, leading the top three leaders in the country. It exists since May 1933. It was located in the city of Madrid (in the Mahadhonda) and named after the founding company.

Meaning and History

Mapfre Logo History

The insurer’s corporate emblem appeared immediately since it already had a full-fledged platform. But the developers tried to improve the symbolism, which, if not visually, then at least internally corresponds to the activities of the company.

Such unobtrusiveness was successful because the logo lacks aggressive advertising and active promotion of the service. This aroused trust among the population and led to an increased demand for services. On the company logo, there is only one well-recognized graphic element and the name of the insurance organization, made in the original style.

According to the statutory requirements, neither the design nor the letters can be changed. They should remain as they were at the time Mapfre opened. This is related to the visual identification of the company and is intended for potential customers. Therefore, the fonts are the same both on the website and on the facades of offices. And the proportions, shape, design of the emblem are preserved in all versions so that there are no disagreements. This is emphasized in the corporate leadership requirements. The only thing to be replaced is the color.

Mapfre Symbol

For example, in 2004, a modified version appeared. It is made based on its predecessor. It retains the same textual part and the same graphics, but the word “Mapfre” is filed in a darker palette. It is permissible to change the structure of the logo, but with the preservation of the original details. Based on this, the logo is vertical (words are arranged in a column, the picture is at the top) and horizontal (the name goes on the line, the brand name is on the left). But the geometric shape of the substrate is only rectangular.

Moreover, the word “Mapfre” in all contexts is used exclusively in the upper case. This is also enshrined in the corporate charter. The main reason is maximum stability because the insurance sector should remain unchanged, demonstrating reliability and stability to others. Therefore, mainly two variations are used: on one – white letters on a red background, on the other – red inscriptions on a white background. There are also red-black and white-black logos.

What is Mapfre?

Mapfre is a Spanish company that provides insurance services for businesses, travel, health, life, property, vehicles, and more. Additionally, it assists in asset management and serves as a reliable financial consultant. Its history began in 1933, and international expansion started in 1984.


Mapfre Logo 1933

The debut logo consisted of the inscription “MSAPFRE,” stylized as a circle. To achieve this effect, the designers extended the central letters and shrunk the side letters. The result was a semblance of a small ball. At the same time, the glyphs are located very closely to give the impression of maximum space filling. The symbols are subtle, grotesque, and individual.


Mapfre Logo 1930s

Then a thematic logo was approved, reflecting the scope of Mapfre’s insurance interests. The artists drew the emblem in the style of the subject picture. It shows three people in a cornfield. In the center stands a woman with a bunch of cobs on her head. Another village woman is depicted among the stems growing at a distance. The boy is sitting on the left. He is holding a sickle in his hands. The logo has an oval shape and is located vertically. It is surrounded by an elegant frame, decorated in the rococo style with an emphasis on small details. The graceful interweaving of lines is emphasized by the strict symmetry of the sides and the contrasting color (black and white). There are no inscriptions.


Mapfre Logo 1940s

To modernize the logo, the artists completely redrawn it. They presented a yellow field in which four tanned men in wide-brimmed hats work. In the background are several buildings, apparently belonging to a farm. The following are white clouds on a blue background. Below is the text, divided into four lines: “mutua”, “de seguros”, “agricolas” and “M.A.P.F.R.E.”. All letters are colored brown and outlined in blue.


Mapfre Logo 1950s

The next modernization of the visual identity brought a more modern interpretation. This is due to the expansion of insured events. This is how a man in a wide-brimmed hat appeared in the logo, in which farmers usually work. But behind him is already drawn a factory with tall chimneys, from which clouds of thick smoke are pouring. That is, the emphasis is shifted from agriculture to the industrial sector, as evidenced by the frame, which is half of the spikelet and gear. Unlike the previous version, this emblem is not square but round.


Mapfre Logo 1955

This logo is graphic-textual: both directions are harmoniously combined in it. The key element is still chosen drawing. This is a circle with a “crown” at the top, in the center of which are a car and people. The background is wide stripes of red and yellow. They are taken in a ring consisting of the phrase “Mutua de seguros agricolas e industiales.” The upper part is occupied by the inscription “M.A.P.F.R.E.” Black letters without serifs are used for the text.


Mapfre Logo 1960s

At this time, the logo resembled the debut version. It traces the same principle of the surrounding space, closely filled with the insurer’s services. That is, the rounded inscription symbolizes the scope of the company’s activities and the full coverage of the proposed proposals. Letters in the middle are high and along the edges – low. “F” and “E” have large serifs. The rest of the characters are missing. Crossbar “A” is made in the form of an arrow pointing down. The text is white; the background is red.


Mapfre Logo 1969

In 1969, the shamrock appeared in the logo. It is white, circled around the entire perimeter with a red-crimson line. The strip is wide, so it outlines the image of the sheet well. The text from the emblem is completely gone.


Mapfre Logo 1980s

The next version of the logo consists of a miniature shamrock in a square with rounded corners. They are so streamlined that they look more like a straightened circle. Below is the insurance company’s name, but without dots after each letter. The symbols are bold and geometrically proportional.


Mapfre Logo 1990s

The updated logo retains the same details as before. Only the font has changed. Now the letters in it are shorter, while in height, they remain identical to the former.

2004 – today

Mapfre Logo

Now the insurance company Mapfre uses a crimson logo with a circle instead of a square. And the designers have modernized the font. They increased the letter space, made the legs and crossbars narrow, and sharpened the middle element at the “M.”

Font and Colors

Mapfre Emblem

In addition to the letter part, there is a graphic element in the form of a clover trefoil on the company symbolics. He is a key factor in the image and a distinctive sign of belonging to a high status. Consists of three proportionate segments. It is located in the center, above the name – between “P” and “F.” At first, it was simple and monochrome, but after redesigning the logo in 2004, it received small changes that have survived to this day.

Another symbol closely associated with the symbols of the company is the “bridge” (in the form of a circle). He has established himself as a powerful communication tool. It is used together with the inscription and clover, representing a convenient way to cooperate.

The color scheme of Mapfre is more loyal and has been modified several times. But basically, the Pantone 485 range is in use. Together with the logo, it forms a unique set of identities. This also includes white.

Mapfre color codes

Rosso Corsa Hex color: #d70812
RGB: 215 8 18
CMYK: 0 96 92 16
Pantone: PMS Bright Red C