Nationwide Insurance Logo PNG
Investing in a company guarantees security and longevity. This is what the Nationwide Insurance logo is all about. Insurance is the right and practical step, a great way to protect yourself and your loved ones. The emblem symbolizes prospects.
Nationwide Insurance began in Ohio in the 1920s, when farmers argued that auto insurers charged them the same rates as riskier urban drivers. The Ohio Farm Bureau Federation decided to create its own mutual insurer.
On April 10, 1926, Farm Bureau Mutual Automobile Insurance Company received its Ohio license. Two days later, it secured a $10,000 loan from Farm Bureau member dues. By April 14, it opened with over 1,000 policyholders, far above the legal minimum of 100.
The first policies were limited to Ohio Farm Bureau members. Ezra Anstett became general agent, Lee Palmer became president, and Murray Lincoln later drove much of the company’s expansion. In 1928, the insurer entered West Virginia, Maryland, Delaware, Vermont, and North Carolina. In 1934, it added fire insurance, and in 1935, it entered life insurance by acquiring the Life Insurance Company of America.
By 1943, Farm Bureau Mutual operated in 12 states and Washington, D.C. In the 1950s, it separated from the Ohio Farm Bureau to reach customers beyond farming communities. In 1955, the company became Nationwide Insurance. By 1965, it operated in 32 states and Washington, D.C., the same year the “Nationwide is on your side” jingle appeared. One Nationwide Plaza opened in Columbus in 1978. Later acquisitions included Farmland Insurance, Scottsdale Insurance, and Wausau Insurance. In 1997, Nationwide Financial Services went public on the NYSE.
After the 2008-2009 financial crisis, the company remained diversified across insurance and financial services. In 2025, Nationwide completed the $1.25 billion purchase of Allstate’s employee benefits unit.
Meaning and History
The Nationwide Mutual Insurance Company group originated as a mutual insurance organization that provided auto insurance and protected the property interests of Ohio farmers. Its restructuring occurred gradually as the business expanded. At the same time, the Nationwide brand developed: it appeared in 1955, replacing Farm Bureau Mutual.
The renaming was due to the company opening offices in 20 new states and becoming truly “nationwide.” At the same time, the old corporate identity was replaced by an improved visual identity. The logo also progressed: designers experimented with the eagle’s appearance and even temporarily abandoned it in favor of a blank blue frame.
What is Nationwide Insurance?
Nationwide Insurance is a leader in the U.S. insurance market. It is a group of companies offering property, health, pet, and other insurance. In addition, the company provides pension, investment, and banking services. The company’s history began in 1926 with the creation of Farm Bureau Mutual in Ohio.
1926 – 1955
Until 1955, the organization was known as the Farm Bureau Mutual Automobile Insurance Company. It got its auto insurance license in 1926 and then began to expand. Thus, it had many subsidiaries, including Nationwide Mutual Fire Insurance Company. The mark of this brand contained a black eagle inside an equally black oval ring with yellow lettering “NATIONWIDE MUTUAL FIRE INS. CO. ” The bird covered the middle of the blue letter “N” with its wing.
the 1960s – 1998
Nationwide Insurance was officially incorporated in 1955. The symbol with the eagle on the letter “N” remained; only the bird became white and gained a black outline. On the right side, there was a “three-story” inscription, and all three lines were the same length. The upper level was occupied by the blue word “NATIONWIDE,” the middle one by the same blue “INSURANCE,” and the lower part by the advertising phrase “Nationwide is on your side” in black.
1998 – 2014
In 1999, insurance company executives decided it was time to move to a new corporate identity. As part of the rebranding, they abandoned the traditional eagle symbol and organized an entire farewell ceremony. It was the largest corporate event in Nationwide’s half-century history. The company’s owners gathered all employees (there were more than 35,000 at the time) for 30 video conferences and released two eagles, Lincoln and Murray. By then, the birds had already been rehabilitated and could go into the wild. Staff then monitored them for several months using satellite tracking devices.
Managers realized that for many employees, the eagle emblem had become a personal mascot. People with experience immortalized it on their bodies or decorated their homes with it. The farewell ceremony was meant to symbolize the abandonment of the past and, at the same time, to remind us of the need to strive for the future. All this was done to introduce the new emblem: a white rectangle with a light blue border and the inscription “Nationwide.”
2014 – today
The financial organization, together with the marketing agency Chermayeff & Geismar & Haviv, conducted a study that yielded unexpected results. It turned out that even sixteen years after the redesign, people continued to remember the eagle logo and associate it with Nationwide Insurance. And then the company’s executives suddenly realized that this symbol could rival the Nike Swoosh in popularity. Since the blue frame was 50% less recognizable, it was decided to bring back the old design.
Specialists at the Chermayeff & Geismar & Haviv bureau designed the updated eagle. They kept the inscription “Nationwide” but made it black and placed it under the bird. The improved character was unveiled in early September 2014. He debuted in a commercial during the NFL season premiere.
The complete replacement of the old visual style took 18 months. The logo first appeared at the company’s group headquarters and then spread to the affiliates. The redesign was timed to coincide with a restructuring: Nationwide Insurance consolidated its subsidiaries under a common brand.
Font and Colors
The insurance company has always used the symbol of an eagle on the background of the letter “N.” The exception was a 16-year break, during which a simple signature frame replaced the traditional emblem. After a long hiatus, the bird is back in its place. It looks different from before: it has no claws, its feathers are more voluminous, and its beak is stretched forward.
The typography has not changed since 1998. The lettering is based on Jeremy Dooley’s Yorkten Bold font. Another analog is the geometric sans serif typeface Uniform Bold by Miller Type Foundry.
After the redesign, the lettering is now black, and the blue elements are darker (#2851AB). The advertising agency Chermayeff & Geismar & Haviv handled the palette selection.