State Farm Logo PNG
The State Farm logo guarantees safety from dangerous situations. The emblem depicts the theme of cash savings set aside. You can confidently look forward to the future because you have solid financial backing.
State Farm is an American insurance service organized by George J. Mecherle in 1922. Initially, the company specialized in auto insurance for farmers, but later expanded into other lines of business. Its services include life and home insurance against accidents, as well as a range of financial and banking services. It now has an extensive network with offices in many regions of the United States. According to the 2019 Fortune 500 rankings, it ranks 36th among the most successful organizations. The head office is located in Bloomington, Illinois.
Meaning and History
Starting with a small insurance project, State Farm has grown into a profitable business that spans many countries. In 2014, the company sold its Canadian operations to Desjardins Group, which had used the original name until 2018. It was then officially spun off from the parent organization and renamed Desjardins Insurance, while the U.S. division retained the former name. The final transition was completed only recently, in 2019.
The company retained the old logo, which had gained widespread popularity. The red icon with three ovals is legendary; it has been in use since the 1940s. Its first update took place in 1953. And for 60 years, this trademark has played an important role in maintaining the brand image.
At the end of 2011, the company fully modernized its visual style, turning the three-oval emblem into a modern logo. This was done to advertise the core insurance services. The new identity was approved in early 2012 at State Farm’s 90th anniversary. According to the vice president of marketing, this measure was necessary to make the organization more competitive in today’s digital world. The company has had a total of six emblems during its existence.
What is State Farm?
State Farm is a group of companies headquartered in Bloomington, Illinois. It was formed in 1922 to provide financial and insurance services. Since 1942, this organization has been the largest motor vehicle insurer in the United States.
1922 – 1936
The debut version of the logo already featured an oval shape, which later became the corporate mark. In the center of the oval is a black car. It is surrounded by several inscriptions: “SERVICE SATISFACTION” (above) and “SAFETY ECONOMY” (below). Along the edge of the oval is a wide white band indicating where the company was founded and the name under which it first appeared, “STATE FARM MUTUAL AUTO INS. CO. ”
1936 – 1943
The expansion of insurance benefits led to an increase in the number of ovals on the emblem. This period was a defining one in the company’s identity, as it was in 1936 that the triangular badge with three horizontal ellipses appeared. They depict an automobile, a cornucopia with various crops, and a fire engine. This illustrates the services offered: auto, fire, and crop loss insurance. The insides of the ovals have turned red, and two of them are intertwined in the form of a figure-eight, the infinity sign. All inscriptions remained the same.
1943 – 1953
After the redesign, a new inscription appeared in the third oval with fire insurance “FIRE END MARINE,” i.e., protection against fire and accidents on the water. As a result, the logo depicts a fragment of a helmet rather than a fire engine. The designers turned the car halfway and moved the cornucopia to the right. The predominant colors were red (the central part) and olive (the edging stripe).
1953 – 2012
In 1953, the emblem underwent a radical change. In the ovals representing the automobile, agricultural products, and the helmet, the inscriptions “Auto,” “Life,” and “Fire” appeared. They are in italics, white on a scarlet background, outlined in white. Above them is the insurance company’s name, “STATE FARM,” and below it is “INSURANCE.” All elements are in a square frame with rounded corners. This logo also appeared after that date: in 2020, it was returned for advertising use.
2006 – 2012
For some time, two emblems were used in parallel. They are very similar, as the second version contains the same ovals with a square inscription on a white background. The difference between the new and previous emblems is the large company name on the right side. It is placed in one line and typed in italicized sans serif.
2012 – today
The current emblem was approved in January 2012. Its author is the studio Chermayeff & Geismar. The developers tried to preserve as many of the three oval figures forming a triangle as possible. To do this, they removed the inscriptions and the bounding square frame, leaving everything else unchanged. References to service types were removed due to the expansion of insurance benefits and financial services.
Font and Colors
statefarm logo
The iconic State Farm mark is the oval. It was first single, then triple. The main logo is pyramidal, with two geometric shapes at the bottom and one at the top. This structure has been preserved to this day, although the drawings and inscriptions that were there before have disappeared from the oval.
Several font types have been used at different periods. In the original versions, a font close to Whitney Bold Italic, designed by Tobias Frere-Jones, prevailed. The modern versions use Frutiger Bold Italic, designed by Adrian Frutiger and first published by Linotype.
The corporate palette has always been understated. The debut logo is in black and white. Then came olive green combined with red, which became predominant over time.
FAQ
What do the three circles in the State Farm logo mean?
The three ovals in the State Farm logo represent the company’s insurance types: vehicles at the top and life and fire at the bottom. All the marks used to be signed, but now they are just drawn. They first appeared on the company’s emblem in 1936.
What does the State Farm emblem mean?
The modern State Farm logo has three simple graphic elements and one inscription. Under the name of the insurance group of companies, there is a pyramid consisting of three ovals. They are identical in size and shape and neatly “stacked” on top of one another.
What does the State Farm slogan represent?
In 2016, State Farm, an insurance company based in Bloomington, Illinois, changed its slogan but kept the original logo. After a marketing rethink, it uses the slogan “Here to help life go right.”
What font is the State Farm logo in?
State Farm Insurance Company redesigned its logo in 2012. It changed the graphic and text elements and commissioned a customized writing style. The company’s logo has now been renamed State Farm News Gothic.