Anthem Inc. Logo PNG
The symbols used in the logo leave no doubt that it is about health and medicine. The Anthem Inc. logo is an example of subliminal communication of information through images. The mark promises patient protection, competent treatment, and care for disease prevention.
Anthem Inc: Brand overview
Millions of Americans in eleven states utilize the health insurance services of Anthem Inc. This company has been around since 2004 but operated under WellPoint for the first 10 years. Both names once belonged to their predecessors: the original Anthem and WellPoint Health Networks, which merged after acquiring Blue Cross Blue Shield branches in various U.S. cities. The insurance firm is now a licensed partner of Blue Cross and is considered the largest subsidiary of the association. The history of Anthem began in 1992 with the establishment of WellPoint Health Networks Inc., which originated from the Blue Cross of California and quickly expanded nationwide. Concurrently, Anthem Insurance, rooted in Indiana’s nonprofit Blue Cross and Blue Shield organization, grew through acquiring regional insurers in multiple states. A merger in 2004 united Anthem Inc. and WellPoint Health Networks, forming the largest health insurer in the U.S. under the WellPoint brand. After the healthcare landscape shifted dramatically due to the Affordable Care Act, the company adapted its strategies accordingly, eventually reverting to the Anthem name in 2014 to reinforce its connection to Blue Cross Blue Shield. Despite setbacks, including a failed attempt to acquire Cigna and a major data breach, the organization restructured operations, launched its pharmacy benefit manager, IngenioRx, and expanded into behavioral health and Medicare Advantage markets. Under CEO Gail Boudreaux, the company further diversified, rebranding as Elevance Health in 2022 to reflect broader healthcare services beyond insurance. By early 2024, Elevance Health, continuing under the Anthem Blue Cross Blue Shield name in several states, had become a prominent player, serving approximately 47 million members nationwide.
Meaning and History
Anthem Inc. offers reliable healthcare solutions so customers can access the necessary medical care. It is an important link in the healthcare industry: its subsidiary brands provide a wide range of services, including insurance, when caring for a sick family member. Their primary goal is to keep the entire nation healthy and improve the lives of every American.
The organization is headquartered in Indianapolis, and the network spans over ten states. Anthem Inc. gained control of many communities in the United States through its predecessors’ handling of the acquisition of regional Blue Cross Blue Shield.
Anthem (pre-merger) was originally founded in 1946. After the merger with WellPoint Health Networks, it became the head of the newly formed entity but changed its name to WellPoint. The next renaming occurred in 2014. These events were accompanied by a logo redesign that reflected the company’s name.
What is Anthem Inc?
Anthem Inc. was the former name of the American company Elevance Health, which was used from 2014 to 2022. Before that, it was known as WellPoint. It is an insurance company that provides various types of health insurance. It works with many doctors and medical facilities in more than 20 states in the United States to ensure that customers have access to quality healthcare services.
2004 – 2014
The first-word mark was completed with three red lines with curved ends. They were positioned above the blue text “WELLPOINT” and were center-aligned. The designers used a font with long serifs to make the font memorable. The contrasting thickness of the strokes creates a sense of dynamics. The letters “W” and “P” were slightly higher than the rest, although all the characters were written in uppercase.
2014 – today
In 2014, the company updated its name and logo design, transitioning to the concise and clear form “Anthem.” The new version retained the capital “A,” while the remaining letters were rendered in lowercase, giving the name a softer and calmer appearance. The blue remained part of the logo but was adjusted to a deeper, more saturated shade.
The logo contains no additional decorative elements or imagery; it consists solely of the company name in plain text. The absence of graphic symbols emphasizes the organization’s seriousness and confidence.
The restrained design and rich blue tone reflect the reliability and care the company aims to convey through its work in health insurance.
Font and Colors
The brand’s first logo featured a formal, bold typeface reminiscent of classic serif families. The refined serifs added a sense of professionalism and status, establishing an image of reliability. The precise and balanced lines convey the impression of a well-established organization with a strong history.
The company updated its identity a decade later, opting for a more refined and elegant typeface with smooth transitions in stroke weight. The new graphic style closely aligns with type families such as New Bodoni and Archive Modern—light and airy, yet maintaining a sense of seriousness and subtle sophistication.
Before the rebranding, when the company operated under “WellPoint,” the logo used a saturated red and blue color combination. This palette evoked confidence and authority, reinforcing the company’s medical focus and commitment to social responsibility. After the name change, the color scheme was simplified to a deep blue, resulting in a calmer and more formal appearance. The blue in the logo emphasizes confidence, care, and protection, aligning with the company’s role in health insurance and wellness services.