Millions of Americans in eleven states use Anthem Inc.’s health insurance coverage. This company has existed since 2004, but for the first ten years, it operated under the name WellPoint. Both names once belonged to her predecessors: the original Anthem and WellPoint Health Networks, which merged after acquiring Blue Cross Blue Shield affiliates in various US cities. The insurance firm is now a licensed partner of Blue Cross and is considered the largest subsidiary of the association.
Meaning and History
Anthem Inc. offers reliable medical solutions so that its clients have access to the medical care they need. This is an important link in the healthcare sector: its subsidiary brands provide a wide range of services, including insurance in caring for a sick family member. Their main goal is to maintain an entire nation’s health and improve every American’s lives.
The organization is headquartered in Indianapolis, and the network spans over ten states. Anthem Inc. took control of many US localities because its predecessors were engaged in regional Blue Cross Blue Shield acquisition.
The original Anthem company (before the merger) was established in 1946. After the merger with WellPoint Health Networks, it became the head of the newly formed structure but changed its name to WellPoint. The next renaming took place in 2014. All these events were accompanied by the redesign of the logo, which reflected the company’s name.
2004 – 2014
The first-word mark was supplemented with three red lines with curved ends. They were above the blue “WELLPOINT” text and were centered. To make the typography memorable, the designers used a long serif typeface. The contrasting thickness of the strokes created a sense of dynamics. “W” and “P” were slightly taller than the rest of the letters, although all characters were written in upper case.
2014 – today
In 2014 the company received a new name and corresponding logo. It now looks like a single word, “Anthem,” with no additional graphical elements. Only the letter “A” remained in uppercase – the rest became lowercase. The blue color has been preserved but has acquired a new hue.
The health insurance provider does not use any graphics. He only has a wordmark that contains his name without the suffix “Inc.” and decorative images. It is a registered trademark as indicated by an R in a circle (®).
Font and Colors of the Emblem
The typography was specially designed for Anthem Inc. Similar but not identical fonts: Bodoni Recut FS Regular (FontSite Inc., 2010) and LTC Bodoni Bold Regular (P22 Type Foundry, 2004). They differ primarily by the lowercase “t.” On the logo, its top is flat, and in both typefaces, it is cut off at an angle. Matching details include long rectangular serifs and contrasting lines.
When the company was called WellPoint, it had a dark blue (# 1B458F) wordmark complemented by three red (# E01D30) lines. After the transformation, the inscription received a darker shade known as Medium Persian Blue (# 0067A7). The red element has disappeared, and the background remains white. In exceptional cases, the company uses a black logo if the color version is difficult to read.