American Cancer Society Logo

American Cancer Society LogoAmerican Cancer Society Logo PNG

American Cancer Society: Brand overview

Founded: May 22, 1913
Atlanta, Georgia, U.S.
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The American Cancer Society is an organization whose primary mission is scientific research directly related to the fight against cancer. The American Cancer Society was founded in 1913. During this time, it has expanded significantly, and today it has branches in all states of the United States. The company has achieved serious success. This is evidenced, among other things, because for more than 100 years of existence, ACS has funded about 40 Nobel laureates.

Meaning and History

American Cancer Society Logo History

What is the American Cancer Society?

First and foremost, it is an extremely important company on which the future of cancer research largely depends. The organization is popular far beyond the United States, and its achievements are relevant to many medical institutions.

Only two versions of the logo have been presented during the entire time the society has been in operation. At the same time, the company’s visual recognition is at a high level, as the logo conveys the goals and objectives of the American Cancer Society. And the only redesign in 1994 resulted in minimal changes that made the visual impact more tangible.

1945 – 1994

American Cancer Society Logo 1945

Although the society was founded as early as 1913, the first version of the logo was introduced in 1945. Although it used a black and white color palette, it looked stylish and modern. The company’s name was made in a three-tiered composition, where each line was responsible for a certain word, for the inscription used a classic font without serifs. At the same time, the lines in the letters look interesting because some of them are connected. In addition, some of the letters seem to be incomplete. We are talking primarily about the letter “A,” where the horizontal line is not completed. The upper semicircle of the “R” is also completed. To the left of the inscription is the society’s emblem, in the form of a vertically placed sword with the blade on top. The handle is stylized as two snakes that coil around the sword. This choice is not surprising, as snakes are historically associated with the medical profession.

1994 – today

American Cancer Society Logo

The redesign of the 1994 logo made it more vibrant and recognizable. The main elements remained unchanged: the coat of arms on the left and the verbal inscription on the right. However, this update led to the appearance of the background. It was conventionally divided into two parts, namely a red vertical rectangle, where the usual emblem was made in white in the form of a sword and two snakes. On the right side was a bright blue trapeze, joined to the coat of arms by a left-hand line. The inscription was also written in three lines in modern bold sans serif type. Instead of black, white was used to contrast with the background. Thus, the society looks modern but also clearly conveys the message of the target audience, causing them to trust.

The so-called “Sword of Hope,” which plays the role of society’s emblem, was created in 1928 and has not changed fundamentally since then. The sword is associated with the fight against the world’s most deadly disease and the effectiveness and productivity of the American Cancer Society. The two snakes that entwine the sword’s hilt indicate the medical nature of the company.

Font and Colors

American Cancer Society Emblem

A classic bold, sans serif font was used for the lettering, where only the first characters in each word of the society were capitalized.

The current version of the American Cancer Society logo uses a white-red-blue color palette. The contrast of colors makes the logo look both austere and effective.

American Cancer Society Symbol

American Cancer Society color codes

Neon Blue Hex color: #2746f8
RGB: 39 70 248
CMYK: 84 72 0 3
Pantone: PMS 2736 C
Red Hex color: #ff0000
RGB: 255 0 0
CMYK: 0 100 100 0
Pantone: PMS 1655 C