American Heart Association Logo

American Heart Association LogoAmerican Heart Association Logo PNG

American Heart Association: Brand overview

Founded: June 10, 1924
Headquarters:
Dallas, Texas, U.S.
Website: heart.org
Logo downloads:
The American Heart Association is a society whose main goal is research related to the treatment and diagnosis of cardiovascular diseases. The foundation was officially established back in 1924, and today it is considered one of the largest charitable organizations in the United States.

Meaning and History

American Heart Association Logo History

What is American Heart Association?

First and foremost, it is a charitable foundation that funds and promotes many heart disease research efforts. It is known far beyond the borders of the United States.

Throughout the organization’s existence, five logo designs have been developed. In fact, during this time, only the style has changed, while the basis has remained the same. It is a red heart, inside of which there is a torch. In this way, an association is made with life pouring into the heart, fighting against various ailments.

1924 – the 1950s

American Heart Association Logo 1924

The original version of the logo was introduced almost immediately after the project’s launch. It was a bright red heart, on top of which was a black torch with black flames. Thus, the company indicated its business scope, and therefore potential customers did not have to guess. At the same time, there are no verbal inscriptions on the logo.

the 1950s-1995

American Heart Association Logo 1950s

The first redesign concerned only minimal changes. Globally it was a change of flame color from black to white.

1995 – 2010

American Heart Association Logo 1995

The first professional American Heart Association logo was designed in 1994. Compared with previous versions, some changes were made. First, the emblem began to look more modern and progressive. The more pronounced red color of the heart made it more attractive. The torch remained white, while the flame became red. To the left of the emblem was the foundation’s name, arranged in two lines. The first had two words, and the second had one. The inscription was in classical serif type. Only the first letters in each word were capitalized, and black was the primary color.

2010 – 2018

American Heart Association Logo 2010

The 2010 redesign made only minimal changes to the organization’s logo. These include a richer and brighter red color and a slight increase in the size of the image. The latter was because the verbal inscription was no longer in two lines but already in three. At the same time, the company wanted both elements to seem equally important. Also, the foundation’s name and the emblem were reversed; now, the word inscription was on the left. Overall, the font used for the American Heart Association name was identical to the previous version. However, it was bolder in the word “Heart,” which was considered the main one.

2018 – today

American Heart Association Logo

A rather bold redesign was done in 2018. The location of the element remained unchanged. At the same time, the emblem began to use a gradient of red, creating a sense of three-dimensionality. And the emblem highlights the torch and flame, which points to the right. In this way, the company demonstrates its profile and desire to fight heart disease.

In terms of size, the emblem dominates the verbal inscription at this stage. It’s also in three lines, but now a sleek sans serif font was used to create it. At the same time, the black color contrasts with the emblem and gives the image a professional look.

Overall, the current version of the logo looks modern and clear. Brand recognition is at a high level.

Font and Colors

American Heart Association Emblem

The lettering is in a modern sans serif font, which complements the emblem by making it more attractive. The company name was first featured on the logo only in 1995, and the font remained unchanged until 2018.

American Heart Association Symbol

A classic three-color palette was chosen for the logo, including red, black, and white. It is an interesting combination, simultaneously indicating the strength of the foundation, as well as its energy and strength and desire to help people.

American Heart Association color codes

Safety Red Hex color: #c0232a
RGB: 192 35 42
CMYK: 0 82 78 25
Pantone: PMS 485 C
Crimson Red Hex color: #9c1012
RGB: 155 16 18
CMYK: 0 90 88 39
Pantone: PMS 7626 C
Eerie Black Hex color: #1a1919
RGB: 26 25 25
CMYK: 0 4 4 90
Pantone: PMS Neutral Black C