Amnesty International Logo

Amnesty International LogoAmnesty International Logo PNG

The Amnesty International logo offers a compelling mix of textual and graphical elements. The organization’s name, advocating for human rights, is aligned on two lines at both edges. To achieve this visual balance, the designers scaled down the letters in the bottom row and enlarged those in the top row. Adjacent to the text is a lit candle, entwined with barbed wire, symbolizing the injustice of human rights violations and underscoring that humanity takes precedence above all.

The text portion of the emblem is more than just a name. By splitting it into two lines and adjusting the size of the letters, the designers have subtly emphasized that there’s a multi-layered approach to the fight for human rights. With its enlarged letters, the top line might draw the eye first, serving as an urgent call to recognize the organization’s cause. The bottom line, with its smaller letters, represents the enduring and detailed work involved in advocating for human rights.

The candle in the graphic is aflame, a beacon of hope in the face of adversity. It serves as a rallying symbol, inspiring those who are daunted by the enormity of the organization’s mission. The flame is also a universal symbol of enlightenment, knowledge, and transparency—qualities that are foundational to this group’s work.

Entwining the candle is barbed wire, a stark counterpoint to the light. The barbed wire is a visceral symbol of the harsh realities many face—unlawful detention, torture, and other human rights violations. Yet the candle’s flame isn’t extinguished; it burns despite the wire, a powerful symbol of resilience and the indomitable human spirit. The flame and the wire together encapsulate the battle between repression and freedom, making it clear that, for Amnesty International, humanity is non-negotiable.

The color choices in the logo further amplify its message. Typically, candlelight evokes warm hues—yellows, oranges—but here, the design often appears monochromatic, focusing on the contrast between light and dark, hope and despair.

Every component of the emblem serves a specific function, resonating with the group’s mission to stand against human rights abuses worldwide. The logo identifies the organization and encapsulates the essence of its long-standing fight for justice, liberty, and humanity. It’s a powerful visual story, well-calculated to inspire and motivate those who encounter it.

Amnesty International: Brand overview

Founded: July 1961
Founder: Peter Benenson, Eric Baker
London, United Kingdom

In the heart of London, in July 1961, British lawyer Peter Benenson ignited the inception of Amnesty International. His compelling article titled “The Forgotten Prisoners” in The Observer newspaper shed light on individuals incarcerated for holding certain political views. The profound impact of his words spurred readers to champion the cause of these prisoners by penning letters in their defense.

Motivated by this outpouring of support, and with the collaborative efforts of Eric Baker, Benenson initiated the “Appeal for Amnesty 1961” campaign. This endeavor, headquartered in London, bore fruit by 1962, as it applied considerable public pressure, leading to the liberation of political detainees in multiple nations.

By 1963, the movement had transformed into an official non-governmental organization known as Amnesty International. This was a period of organizational structuring, which saw the creation of national sections. Belgium hosted its inaugural international gathering, drawing participation from 11 countries.

The subsequent two decades witnessed Amnesty broadening its horizons. It became a symbolic figure in the fight for rights, advocating for prisoners of conscience, political detainees, and those subjected to human rights violations across the globe.

Amnesty’s relentless pursuit of upholding human dignity was acknowledged in 1977 when it was honored with the Nobel Peace Prize. Its endeavors revolved around establishing the cornerstone principles of human rights.

Amnesty’s influence is palpable today, with a robust network of over 10 million global advocates. The organization remains at the forefront, championing causes ranging from eradicating the death penalty to advocating for women’s rights, supporting refugees, and confronting global injustices and poverty.

Meaning and History

Amnesty International Logo History