Amnesty International Logo

Amnesty International LogoAmnesty International Logo PNG

Amnesty International: Brand overview

In July 1961, in the heart of London, British lawyer Peter Benenson launched Amnesty International. His compelling article “The Forgotten Prisoners” in The Observer sheds light on people imprisoned for certain political views. The profound impact of his words encouraged readers to support the cause of these prisoners by writing letters in their defense.

Prompted by this support and with the assistance of Eric Baker, Benenson initiated the 1961 Amnesty Appeal campaign. This endeavor, headquartered in London, bore fruit by 1962, as public pressure succeeded in securing the release of political prisoners in many countries.

By 1963, the movement had evolved into an official non-governmental organization called Amnesty International. This was a period of organizational formation, during which national sections were established. The first international meeting was held in Belgium and was attended by representatives from 11 countries.

In the following two decades, Amnesty expanded its horizons. It became a symbolic figure in the struggle for human rights, advocating for prisoners of conscience, political prisoners, and those subjected to human rights violations around the world.

Amnesty’s tireless commitment to upholding human dignity was recognized in 1977 when the organization was awarded the Nobel Peace Prize. Its work has focused on upholding the cornerstone principles of human rights.

Amnesty’s impact is still tangible today, with a network of more than 10 million supporters worldwide. The organization remains at the forefront of the fight, advocating for causes ranging from eradicating the death penalty to protecting women’s rights, supporting refugees, fighting injustice, and fighting global poverty.

Meaning and History

Amnesty International Logo History

1961 – today

Amnesty International Logo

The logo consists of two parts: text and image. First comes the name of the human rights organization. It is divided into two lines and aligned on both sides. To achieve this result, the designers made the letters in the lower line smaller and larger in the upper line. This approach visually balances the text, even with a different number of characters in each line. Next to it is a drawing of a burning candle wrapped in barbed wire. This symbolizes the wrongness of human rights violations, showing that humanity comes first.

The fact that the candle continues to burn even though the barbed wire is stretched around it is like a small light of hope. It is not just a candle; it is a candle that fights for life. The text with two different-sized lines creates a serious but modern atmosphere, which can’t help but attract attention.