AND1 Logo PNG
The AND1 logo is fast-paced and energetic, as it is associated with sports. With just a few strokes, dynamism fills the black lines, conveying to the audience the desire to move forward and overcome the competition. Massive elements seem light and simple; their task is to show the strength of mind and unwavering sportsmanship.
AND1 began in August 1993, when Wharton graduates Jay Coen Gilbert, Seth Berger, and Tom Austin registered the company near Philadelphia. Its first products were T-shirts with street-court phrases such as “No blood, no foul” and “I’m the reason you lost.” Within two years, AND1 clothing was sold in 1,500 stores across the United States.
The name came from the basketball phrase “and one,” used when a player scores despite a foul and earns an extra free throw. Instead of following Nike and Adidas with star-driven campaigns, the founders built the brand through street basketball culture in Harlem, Brooklyn, and the West Coast.
In late 1998, a New York coach sent AND1 a tape of Rafer Alston, known as “Skip 2 My Lou.” The company edited the footage, added hip-hop tracks, and printed 50,000 copies. In 1999, a FootAction campaign distributed about 200,000 more tapes in three weeks. The Mixtape format then turned players such as Hot Sauce, The Professor, and Half Man Half Amazing into streetball names.
The peak came in February 2000, when Vince Carter won the NBA Slam Dunk Contest wearing AND1 Tai Chi sneakers. The shoe sold over one million pairs, and by 2001 AND1 had $285 million in revenue and ranked second in the U.S. basketball footwear market after Nike. From 2002 to 2008, the AND1 Mixtape Tour aired on ESPN. After the 2005 sale to American Sporting Goods, later ownership changes, and a 2021 Chapter 11 filing, Galaxy Universal brought in Kevin Garnett and revived Open Run events in 2023.
Meaning and History
The brand originated from retail sales at an automobile dealership. Friends offered T-shirts to street basketball players using viral advertising that used standard sports terms, slogans, and phrases. The brand name was chosen along the same lines, as the phrase AND1 means a free throw awarded to an athlete who is fouled while making a shot. Television companies use the term during basketball game broadcasts.
The business quickly expanded to 1,500 stores covering many parts of the United States. The first star spokesman for AND1 was NBA player Stephon Xavier Marbury. After signing a contract with him, the manufacturer immediately began producing specialized sneakers, opening the door to the athletic footwear market. By then, the products already bore the company’s iconic logo.
What is AND1?
AND 1 is an American sportswear and footwear manufacturer owned by Sequential Brands Group. The company specializes in basketball-related merchandise, offering customized sneakers. Founded by University of Pennsylvania Wharton School alumni Jay Cohen Gilbert, Seth Berger, and Tom Austin, the company was established in the summer of 1993.
Old
The AND 1 logo consists of two key elements arranged in sequence. The first is a square-shaped icon with rounded corners. It is mustard-colored and features a running man silhouette in the background. This is a basketball player leading the ball for a throw. The athlete has his back slightly bent and his arm outstretched to the side. The white figure occupies only a third of the space, namely, the lower right corner. It is in negative space and lacks detailed facial and body features. It is a generalized image with no reference to a specific basketball player.
Next is the company name, typed in a large font. The letters are massive, very bold, and embossed. Due to their slightly flattened appearance, they resemble broad geometric figures. The letter “N” is standard, while “A” and “D” are not. These glyphs have an unusual structure: the upper corner of the first is cut, and the second resembles the letter “O.” The numeral “1” stands alone. All elements are in a horizontal rectangle outlined by a thin black frame with rounded corners.
New
The logo has lost its limiting frame; only a light, thin stroke, curved like a crescent moon, remains. The line covers the brand name at the top, ending behind “1”. At the bottom, the line is short and barely reaches the middle of the letter “N.” The left part of the curve is wider than the tapering right ends, which gives the two-dimensional emblem a sense of dynamism. A certain dynamism is given to the inscription under the sloping sideways arch. Under this improvised “cover” are placed all the glyphs, including the free-standing numeral 1. They are slanted to the right as if pointing forward.
The name is typed in a block sans-serif font. The letters are wide, bold, and extra-bold, yet remain clear thanks to the optimal internal spacing. The distance between them is minimal: for example, there is a narrow gap between the letters “D” and “N,” while there is no gap between “A” and “N.” The number “1” is made more expressive by a stroke (or tail) to the left. It is also italicized and full of energy, which compensates for the absence of the running basketball player.
Font and Colors
The typefaces used for the inscriptions in the AND1 logo are not off-the-shelf; they are custom and specifically designed for this brand. The design agency t26 created an exclusive RoundBall Regular and Bold font. Subsequently, the brand transitioned to using a chunky set of extra-bold letters, emphasizing reliability, dynamism, and sturdiness.
The brand’s palette’s base color is black, the base for all emblem variants. It is complemented by white and mustard colors reminiscent of dark gold for greater visual impact and a deeper concept.