Arclin, a global materials science company specializing in polymer technologies and engineered products, has launched a new logo and visual identity crafted by Matchstic. This rebrand reflects Arclin’s focus on innovation and technological growth while remaining rooted in scientific research and industrial expertise.
The new logo shifts from the previous design, which featured a simple sans-serif font with a red swoosh cutting across the letter “A” and a basic blue-and-red color scheme. While the old design hinted at technology, it lacked the depth and modern feel needed to represent Arclin’s evolving brand.
The company’s name appears in a bold serif typeface with distinctive stenciled cuts in each letter. This design choice gives the logo a sense of precision and craftsmanship, echoing Arclin’s role as a leader in science and industry. The sharp lines of the serif font project strength and reliability, while the carefully placed gaps in letters like “A” and “N” create a dynamic effect. These notches subtly reference the hidden scientific processes behind Arclin’s products—complex details that aren’t always visible but are crucial to performance.
Next to the wordmark is a new geometric symbol inspired by a deconstructed cube. Its panels shift and rotate, representing Arclin’s dynamic, ever-evolving approach to innovation. The modular structure reflects how intricate scientific solutions combine through carefully connected parts. The symbol’s hexagonal shapes hint at molecular structures, a subtle nod to the company’s deep roots in materials science and chemistry.
The color palette has been updated too. The old blue-and-red combo is gone, replaced with a deep, dark brown for the text and a bold orange-red for the emblem. This vivid orange adds energy and a modern edge, reflecting Arclin’s forward-thinking mindset. The contrast between the rich brown and bright orange makes the logo pop, whether on a screen, in print, or on product packaging.
Typography is a key part of this new look. The custom serif font strikes a balance between industrial strength and refined elegance. The letters are slightly condensed, giving the logo a clean, cohesive appearance that stays sharp even at smaller sizes. The stenciled cuts add an extra layer of detail, reinforcing the sense of technical precision that defines Arclin’s work.
What’s also great about the new design is its versatility. The geometric emblem is recognizable, while the wordmark is equally effective in different contexts. This flexibility ensures the brand looks consistent across everything, from corporate documents and marketing materials to digital platforms and product labels.
Overall, Arclin’s new visual identity connects the dots between its scientific heritage and its ambitions for the future. With bold typography, striking geometric elements, and a vibrant color scheme, the brand now feels fresh, modern, and confident. This rebrand not only updates Arclin’s image but reinforces its role as an industry leader in materials science.
