Ariat Logo

Ariat LogoAriat Logo PNG

Ariat: Brand overview

Founded: 1993
Founder: Beth Cross, Pam Parker
Headquarters:
Union City, California, United States
Website: ariat.com

Ariat is an American shoe brand known for its equestrian designs. The headquarters is located in California. Products are sold in Europe, Asia, and North and South America. The Ariat logo includes clothing, accessories, and footwear for ranch work and leisure.

Ariat is a private company founded in 1993 and owned by two alums of the Stanford School (Parker and Cross). The main idea is to combine sports shoes and riding boots, which makes the models more comfortable. The company sponsors the championships of the international organization of riders PBR (2009) and FEI (2015).

Meaning and History

Ariat Symbol

What is Ariat?

The world-famous company produces equestrian shoes, clothing, and accessories. It was founded in America in 1993.

The emblem was designed by Jay Vigon, a friend of Parker and Cross after the company was founded. Its main elements have remained constant over the past thirty years: the trademark and the name.

The word Ariat is the idea of one of the business co-founders – Beth Cross. She grew up on a farm and has been passionate about horse racing since childhood. Ariat is short for the full name of the famous derby horse 20 years before the company’s inception, Secretariat. She got the Triple Crown-winning three of the most prestigious races among three-year-old thoroughbred horses.

As planned, the logo with Ariat embodies the elegance and grace of the horse, which the creators are trying to convey in their models. For people familiar with equestrian sports, the meaning of the name is clear and demonstrates the following:

  • great love for horses,
  • admiration for thoroughbred horses,
  • the desire to create the most comfortable boots for winning,
  • leadership positions of the company in the market, the desire to be the first to finish.

Logo Ariat

The capital letters of the inscription and the bold font support the idea of primacy and confidence. They hint at the strength of the boots, stability, and a good fit in the saddle. Increasing the distance between the elements of the letters A and R demonstrates the horse’s movement, jumps, and jumps.

The visual part of the emblem is similar to a chevron with a number placed on the rider’s right sleeve. Instead of a number, the logo uses a composition of interlacing three horseshoes. They should bring triple luck to the firm.

Their combination forms a three-petal flower in the center. Its geometry resembles the elements of the Flower of Life, representing harmony and order. As the composition’s heart, he predicts the company’s harmonious development and long-term existence.

The horseshoes of a horse are associated with the boots of riders. The main function of both items is protection during the races. The number three alludes to the triple crown. It symbolizes an unconditional victory over competitors.

The location of the chevron in the logo in the first place is an indication of the dominance of the races. Ariat boots are just an addition to the spectator sport. The composition also hints at the rider’s leadership in relation to the horse. Victory, as well as the health and safety of the animal, depends on the athlete’s skill. Therefore, in the emblem, the rider’s chevron is first located and then the horse’s name.

In addition to the standard, other variations of the emblem are used. For example, a large chevron with the name in small print is located in a semicircle above it. The composition looks compact and is suitable for application on shoes and clothing as a brand name.

Font and Colors

Ariat Emblem

The main color of the emblem is black. It is a symbol of stability and confidence. Indicates the basic coloration of equestrian boots. Sometimes the chevron on the logo is made of gold – the color of victory and leadership.

The font of the inscription Organetto Ultra Bold Semi Ext, but with an increased distance between the letters, symbolizes a gallop during the races.

Ariat color codes

Black Hex color: #000000
RGB: 0 0 0
CMYK: 0 0 0 100
Pantone: PMS Process Black C