Asics Logo

Asics LogoAsics Logo PNG

Japanese quality has become the foundation of ASICS’ visual style, whose logo symbolizes the unique character and charisma of the brand. The emblem focuses on the style and practicality of sports goods, movement, dynamism, and continuous progress.

Asics: Brand overview

Founder:Kihachiro Onitsuka
Kobe, Japan
ASICS is a Japanese corporation engaged in the production of sports shoes and clothing, founded by entrepreneur Kihachiro Onitsuka. It emerged in the summer of 1977 and is located in Kobe (Hyogo). It owns several trademarks.

Meaning and History

Asics Logo History

Herb Lubalin designed the emblem. He created a stylish sign with a unique character and unmistakable charisma. Over the years, the company’s logo changed only once. Otherwise, the company used the original version.

What is Asics?

Asics is a Japanese sports clothing and footwear brand that uses high-tech materials to enhance comfort and safety. For example, the sneaker cushioning systems reduce vibrations during running. The company has achieved such high standards over more than 70 years, being founded in 1949 and continually perfecting its products for various sports.

1997 – 2003

Asics Logo 1997-2003

The debut version is made with a unique font with narrow and slightly elongated letters. They are written in lowercase and have a streamlined and slightly truncated shape. To the left of the word “ASICS” is a graphic symbol in the form of an enlarged letter “a.” It embodies a sports track, movement, dynamism, and progress.

2003 – today

Asics Logo 2003-present

In 2003, the corporation finally formalized the trademark. As a result, the letters became slanted and wide. The font is bold italic. The drawn sign in the new version is also shifted: it is located to the left and below usual.

Font and Colors

Asics Emblem

The logo of the Japanese company is directly related to its name, which, in turn, has its roots in Latin. It’s an acronym of the famous sentence “Anima sana in corpore sano,” which means “A healthy mind in a healthy body.”

Moreover, this phrase became the brand’s key motto, as its range is sports goods designed to take care of health, body, and spirit. The color of the company’s logo consists of two variations of blue. The debut version is painted light blue, and the current one is dark blue.

ASICS Symbol

The old “ASICS” inscription design, from 1977 to 2003, was conceived by Herb Lubalin. Subsequently, it was the basis for creating the unique ASICS Tiger font. This development is a collaboration between the Kontrapunkt studio and Bruce Mau Design. The new logo uses a completely different style of typeface: strict italic sans serif. Notably, the modern version has lost the dot over the letter “i.” Also, the elongating element (tail) to the right of “a” disappeared, and “s” became symmetrical.

After the redesign in 2003, not only the font but also the color changed. If previously all parts of the logo were blue, now a dark shade of blue is used, which contrasts sharply with the white background.

Asics color codes

Navy BlueHex color:#000066
RGB:0 0 102
CMYK:100 100 0 60
Pantone:PMS 2745 C