Aspen Dental Logo

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Aspen Dental: Brand overview

Founded: 1964
Founder: Robert Fontana
DeWitt, New York, U.S.
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Aspen Dental is an American organization that provides support to dental departments in the country. It is engaged in the complex administration of this business area in the United States; therefore, its full name is Aspen Dental Management, Inc. (ADMI). The year of its foundation is 1964. The founder is Robert Fontana. The head office is located in DeWitt, New York.

Meaning and History

Aspen Dental Symbol

What is Aspen Dental?

Aspen Dental is a specialized organization in the field of dentistry. She oversees, manages, and manages dental departments across the United States. The company has existed since 1964 and is located in DeWitt, New York.

The predecessors of this company are several organizations that at one time had different forms of ownership: Upstate Dental, East Coast Dental, and Association of Dental Support Organizations (ADSO). ADMI has existed in its current status since 1994. Five years after its inception, it had over 50 offices across the country, and by the spring of 2007, the number of practices had increased to 106. At first, the headquarters was concentrated in Syracuse, New York, and in 2006 it moved to DeWitt and was significantly expanded to open a training center for employees.

Throughout its existence, Aspen Dental has paid great attention to identity. Its logo is used as signage in more than 850 locations throughout the United States, making it highly recognizable in the community. Their logo is a working asset that explains what the organization is and what it does. The visual identity mark consists of text based on the title in continuous spelling. It is composed so that it has good readability at any scale. Inside it is a modified letter “A”: it can be used separately as a graphic element.

When placing the logo on the surface, the only condition is that the space around it must be no less than the height of the capital “A.” Either a distance equal to it or more is allowed, which prevents the emblem from being cluttered. If there is not enough space, then, according to the manual, only the icon consisting of the first letter in the name of the dental organization is used. It is a basic reference for the degree of inclination when placing additional compositions and can act as a contour background or fragment.

It includes the name, composed of two words merged into one – “AspenDental.” Their beginning is highlighted in capital letters, which ensures optimal readability of the logo. The difference in design also contributes to better recognition of the parts: the first consists of bold characters of a streamlined shape, and the second consists of thin characters. The letter spacing is very compressed in both cases, but the semi-soft Frutiger font maintains good text recognition.

The first “A” is highlighted, which the designers turned into a graphic object. It has a non-standard spelling and acts as an icon. She has very wide lines, and on the legs below, there are one-sided roundings (on the outside). The top is similarly rounded, separated from the base by a smooth diagonal white stripe. Since the practice of this organization is related to dentistry, the letter schematically resembles a tooth. The negative white space in the middle almost follows the shape of the top.

Font and Colors

Aspen Dental Emblem

The inscription in the emblem consists of Frutiger Bold and Bold with some modifications. These are float letters in lower case, except for “A” and “D”: they are capital letters.

The corporate palette is represented by three shades of blue recommended by the company for logo design. These include Navy Navy (HEX 002855), Aspen Blue (HEX 008AD8), and Mid Blue (HEX B9DEFA). Also, let’s say Indigo (HEX 004BB9). Their background is white.

Aspen Dental color codes

Cool Black Hex color: #002855
RGB: 0 40 85
CMYK: 100 53 0 67
Pantone: PMS 655 C