Aston Villa Football Club was founded in 1874 by members of the Villa Vislian Cross Chapel, who were cricketers looking for a sport to train during their free cricket season.
One of the oldest and most awarded clubs in England: Aston Villa, has seven First Division league titles and seven FA Cup victories. Aston Villa is also one of five English clubs to have won the European Cup. Aston Villa is a team with a rich heritage and is one of the twelve clubs that founded the Football League in 1888.
The main rival of Aston Villa is Birmingham City, with which the Birmingham derby is played. The club’s traditional colors are burgundy T-shirts with azure sleeves, white shorts, and azure socks. The club’s emblem depicts a golden lion standing on its hind legs, against a blue background, with the motto “Prepared.”
The most common nickname, “Villana,” comes from the name of the club. Aston Villa Football Club got its name from the chapel “Villa Cross Wesleyan,” and it was the church members who founded the club in 1874. With the nickname “lions,” everything is quite simple, this predator is depicted on the club’s emblem, but in comparison with other nicknames, “lions” are used much less frequently.
Fans of other clubs contemptuously call Aston Villa a “village.” Another nickname is “seals,” which can be translated as “seals.” The appearance of this nickname is associated with the history of the club and the stadium. In ancient times, when normal roads were a rarity (somewhere to this day), it was not very expensive to the Villa Park stadium, to put it mildly, and the fans spanked it like seals. On the nickname “vile play,” it’s just a play on words with the club’s name; it translates as “suck game.”
Meaning and History
William McGregor, the first president of the club, played an important role in creating the image of Aston Villa. He was Scottish and saw the team’s connection to Birmingham’s Scottish community, so he decided that the logo must have a lion from the royal arms of Scotland. It so happened that lions have always personified bravery, courage, and strength. It was for this reason that it was decided to choose a lion as the main symbol. But in the previous version of the logo, the lion, according to fans, lacked anger. Therefore, it was decided to redraw the lion. The silhouette of the new lion has changed; claws and teeth have been added.
1880 – 1881
The debut emblem depicts a real heraldic lion – large, fearsome, with a long tongue and sharp claws. The red beast is depicted on a white background.
In 1886, Aston Villa had the first and only logo without a Scottish lion. It looks like a rectangular four-piece billboard complete with FORWARD tape. Each segment has its pattern: a chain of yellow rhombuses on a blue background or a black zigzag line dividing the space into two halves – red and yellow.
The artists brought the lion back but turned it the other way and changed the painting style. The beast is depicted inside the figured coat of arms of blue. At the bottom is the same blue ribbon with the old motto “PREPARED.” A light brown border surrounds large elements.
1970s – 1980s
The team adopted an emblem in the shape of a rectangle with a pointed base. The lion again looks like a traditional heraldic symbol, but now it is completely yellow. The maroon and blue stripes in the background duplicate the color of the form. Above in a rectangle is written the name of the club (“ASTON VILLA FC”), and below on the ribbon – the motto (“PREPARED”).
1973 – 1987
In 1973, a round logo with a red lion on a blue background was introduced. The inscription “ASTON VILLA FC” remained, but it was moved to a wide purple ring used as a frame. This badge adorned players’ uniforms in the League Championship (1981), European Cup (1982), and European Super Cup.
In 1984, copy machine manufacturer Mita Copiers became a sponsor of Aston Villa. The partnership lasted nine years, during which time the team used the italicized “mita” logo. But even then, the Scottish lion did not disappear: the designers left it along with the circle and the name of the club, slightly reducing them and making them white and purple.
1980s – 1990s
When Mita Copiers stopped sponsoring Aston Villa, the old logo used in 1973-1987 returned. The lion is brown, the circle is blue, the ring is burgundy, and the outer outline is wide and bright yellow.
Another color change has occurred. The font of the inscription “ASTON VILLA FC” has also been updated.
1990s – 2000s
In 1992, the club introduced a modernized version of the 1970s emblem, with a yellow lion on a striped shield. Only the ribbon is now not blue, but light brown, like the rectangle at the top.
1990s – 2007
With the new millennium’s advent, the designers have detailed the lion, removed the tape, and moved the “PREPARED” slogan inside the shield. They also removed the “FC” and chose a serif font for the club name.
2007 – 2008
In 2006, American businessman Randy Lerner became the owner of Aston Villa. In honor of this event, the football team unveiled a logo supposed to herald the beginning of a new era – a shield with a crimson outline, filled with blue. On top of the blue one, a lion is standing on its hind legs. At the bottom of the logo is the club’s motto: “Prepared.” The club’s management approved this emblem on May 2, 2007; it largely retains continuity with the previous emblem. Traditional club elements include blue and crimson colors and a golden lion. The lion’s image refers to the coat of arms of Scotland, where the founders of the club, George Ramsay and William McGregor, were from. The full name of the club “Aston villa” now appears the abbreviation AVFC (Aston Villa Football Club). On the left is a white five-pointed star dedicated to winning the European Cup (1982).
2008 – 2016
The designers chose a different shade of blue and used burgundy instead of raspberry.
2016 – present
2016 was especially bad for Aston Villa: the team was kicked out of the Premier League and then paid £ 100,000 for a new logo similar to the previous one. The designers just removed the word “PREPARED,” enlarged the lion a little, and added claws to it.
Font and Colors of the Emblem
The lion became the main symbol of Aston Villa initially and has not left the logo since then. It is a tribute to the Royal Arms of Scotland and the Scottish heritage of Birmingham. The designers only changed the color, style, and position of the animal and experimented with the visual context.
The heraldic lion was most often depicted against the background of round or rectangular shields with a pointed base. It was complemented by the motto “Prepared,” which has been used by the team since 1878. Now the slogan is absent: the developers have simplified the logo to match the fashionable minimalism.
The abbreviation that adorns the top of the shield is in a serif typeface. This font is called Stempel Garamond Bold and belongs to the French Oldstyle group. It was created by the Parisian printer Claude Garamond in the first half of the 16th century.
The logo reflects the official colors of Aston Villa: burgundy (# 670E36) and blue (# 95BFE5). They are complemented by a bright yellow (# FEE505), which has been used for the lion since 1992.