ASU Logo

ASU LogoASU (Arizona State University) Logo PNG

Within the university’s walls lies the sun of knowledge, says the ASU logo. All the knowledge accumulated over the years in the course of scientific research and experiments can be gleaned from the departments of the educational institution. The emblem is filled with warmth and a desire for unity.

ASU: Brand overview

Tempe, Arizona, United States

ASU (Arizona State University) is one of the oldest and largest educational institutions in the United States. It is the leader in student numbers, is a member of the Universities Research Association, and is run by the Arizona Board of Regents. The university was awarded the R1 status with very high research activity, for which it offers its students 350 options for obtaining educational degrees. In addition, the institution has over 1,100 student organizations, including the Arizona State Sun Devils Sports Division, which competes in 26 sports at the NCAA Division I Pac-12 Conference. The university was formed by the decision of the 13th Arizona Territorial Legislature. The year of its appearance is 1885th. Location – Phoenix, Arizona.

Arizona State University was originally located in Tempe and was called Territorial Normal School. He trained teachers for the local area. The building area was allocated to him by the Wilson family – George and Martha. It was a small plot of 20 acres that housed a single building with four rooms. He opened the doors in 1886 to 33 students, officially starting his studies.

Over the years of its existence, the educational program has changed several times, and with it, the name of the educational institution. Over time, the school turned into a university. This happened in 1958, for which the voters themselves voted.

The ASU currently occupies four base buildings. Each is considered central because the institution positions itself as “one university in many places.” That is, he does not have one main building, which is subordinate to the rest. He considers all campuses to be the main ones, distributing educational missions among them. Students and teaching staff travel between them on light rail. The university also offers online education by establishing a “virtual campus” at the SkySong innovation center.

Meaning and History

ASU Emblem

Over the years of its existence, the institution of higher education has changed its logo several times. More precisely, it improved it until it got its current look. In addition, he has an individual seal, which embodies the key principles, images, and meanings.

On the current emblem of the university, all elements are structured into two groups: graphic and text. On the left side, there is an icon consisting of three letters – “A,” “S,” and “U,” from behind which the sun is visible. The central circle is behind the middle letter, and rays half penetrate the right and left ones. Moreover, “S” divides the luminary into two parts – like a drop-shaped sign of yin and yang. The “A” and “U” have miniature serifs. These are protrusions placed on opposite sides: top left and bottom right.

What is ASU?

ASU stands for Arizona State University. This is a higher education institution located in the city of Tempe. It was founded in 1885 and occupied one of the leading places regarding the number of students. The structure of the university includes 17 colleges, over 170 institutes, and interdisciplinary centers, as well as more than 1,100 student organizations. It has its own sports department with teams in 26 sports.

A detailed name of the institution is written next to the icon: “Arizona State University.” It spans two lines and is written in classic chopped type. The letters are straight and strict, semi-streamlined since not all characters have rounded.


ASU Seal Logo

The form of the seal is a traditional rondel, where several circular stripes are marked, tapering towards the center. The widest ring is located on the outer edge and contains the full name of the educational institution, as well as the year of its appearance: “Arizona State University” and “1885”. The letters are large, thin, straight, and decorated with serifs. The number “5” has a miniature loop transitioning from the vertical stroke to the semicircular element.

A smaller ring follows this. It is not as wide as the first and consists of narrow edging stripes, between which is the phrase “Great seal of the state of Arizona.” The year is also indicated there – “1912”. It is separated from the text by two stars. A classic shield occupies the central part with a wide top and a narrowed bottom. It depicts the whole picture: the Arizona mountains, canyons, the entrance to the cave, and next to him is a miner with a pick and a shovel. At the same time, the figure bears little resemblance to an ordinary worker – a person who looks like a researcher. Because of the high peaks in the background, the sun peeps out, spreading long rays around it. Above, in a rectangular frame, is the motto: “Ditat Deus.” The edge of the seal is decorated with sharp spikes arranged in the form of a closed ring.

Font and Colors

ASU Symbol

The print and the logographically have nothing in common. They are united only by the corporate color – burgundy. Otherwise, they have different styles: the print is associated with historical roots, and the emblem is associated with modernity.

For the text, the ASU management chose an individual typeface based on the Perpetua Titling Regular font. But it is not he who is of great interest, but the color scheme, which was officially approved almost ten years after the university’s opening. We are talking about a combination of gold with burgundy and white: the golden shade of Pantone 123 was chosen in 1896, and the burgundy Pantone 208 and neutral white were added by the administration of the university later – in 1898.

ASU color codes

ClaretHex color:#8e0c3a
RGB:142 12 58
CMYK:0 92 59 44
Pantone:PMS 1945 C
SunglowHex color:#ffc72c
RGB:255 199 44
CMYK:0 22 83 0
Pantone:PMS 7408 C

What is the Arizona State University logo?

Arizona State University has a two-part logo: one part is text, and the second is graphic, despite letters. The fact is that the designers stylized them as hand-drawn symbols and added the sun, which is visible behind the S. Its rays pierce neighboring signs – A on the left and U on the right. Nearby is the full name of the university. All elements are painted in burgundy and gold colors.

Who designed the ASU logo?

The author of the ASU team’s logo is reliably known – this is Berk Anthony, who previously worked as an illustrator at Disney. He created the image of Sparky in 1940, and the university used it as a mascot for its sports department, which is why its representatives are nicknamed the Sun Devils.