ASU Logo

ASU LogoASU (Arizona State University) Logo PNG

The ASU logo says the sun of knowledge lies within the university’s walls. The knowledge accumulated in scientific research and experiments can be gleaned from the educational institution’s departments. The emblem is filled with warmth and a desire for unity.

ASU: Brand overview

ASU (Arizona State University) is one of the oldest and largest educational institutions in the United States. It is the leader in student numbers, is a member of the Universities Research Association, and is run by the Arizona Board of Regents. The university was awarded the R1 status with very high research activity, offering its students 350 options for obtaining educational degrees. In addition, the institution has over 1,100 student organizations, including the Arizona State Sun Devils Sports Division, which competes in 26 sports at the NCAA Division I Pac-12 Conference. The decision of the 13th Arizona Territorial Legislature formed the university. The year of its appearance is 1885th. Location – Phoenix, Arizona.

Arizona State University was originally located in Tempe and was called Territorial Normal School. He trained teachers in the local area. The Wilson family—George and Martha—allocated the building area to him. It was a small plot of 20 acres that housed a single building with four rooms. He officially opened the doors 1886 to 33 students, starting his studies.

Over the years, the educational program and the name of the educational institution have changed several times. 1958, the school became a university, for which the voters voted.

The ASU currently occupies four base buildings. Each is considered central because the institution positions itself as “one university in many places.” He does not have one main building, which is subordinate to the rest. He considers all campuses the main ones, distributing educational missions among them. Students and teaching staff travel between them on light rail. The university also offers online education by establishing a “virtual campus” at the SkySong Innovation Center.

Meaning and History

ASU Emblem

Over the years, the institution of higher education has changed its logo several times. More precisely, it improved it until it got its current look. In addition, he has an individual seal, which embodies the key principles, images, and meanings.

On the current university emblem, all elements are structured into two groups: graphic and text. On the left side, there is an icon consisting of three letters – “A,” “S,” and “U,” from behind which the sun is visible. The central circle is behind the middle letter, and rays half penetrate the right and left ones. Moreover, “S” divides the luminary into two parts – like a drop-shaped sign of yin and yang. The “A” and “U” have miniature serifs. These are protrusions placed on opposite sides: top left and bottom right.

What is ASU?

ASU stands for Arizona State University. This is a higher education institution located in the city of Tempe. It was founded in 1885 and occupied one of the leading places regarding the number of students. The structure of the university includes 17 colleges, over 170 institutes, and interdisciplinary centers, as well as more than 1,100 student organizations. It has its own sports department with teams in 26 sports.

Next to the icon is a detailed institution name: “Arizona State University.” It spans two lines and is written in classic chopped type. The letters are straight, strict, and semi-streamlined since not all characters are rounded.


ASU Seal Logo

The form of the seal is a traditional rondel, where several circular stripes are marked, tapering towards the center. The widest ring is located on the outer edge and contains the full name of the educational institution and the year of its appearance: “Arizona State University” and “1885”. The letters are large, thin, straight, and decorated with serifs. The number “5” has a miniature loop transitioning from the vertical stroke to the semicircular element.

A smaller ring follows this. It is not as wide as the first and consists of narrow edging stripes, between which is the phrase “Great seal of the state of Arizona.” The year is also indicated there – “1912”. It is separated from the text by two stars. A classic shield occupies the central part with a wide top and a narrowed bottom. It depicts the whole picture: the Arizona mountains, canyons, the entrance to the cave, and next to him is a miner with a pick and a shovel. At the same time, the figure bears little resemblance to an ordinary worker – a person who looks like a researcher. The sun peeps out because of the high peaks in the background, spreading long rays around it. Above, in a rectangular frame, is the motto: “Ditat Deus.” The edge of the seal is decorated with sharp spikes arranged in the form of a closed ring.

ASU: Interesting Facts

Arizona State University (ASU) is a public research university with a deep-rooted history and a strong impact on higher education in the U.S.

  1. Early Beginnings: In 1885, ASU predates Arizona’s statehood in 1912, starting as a teacher-training college and evolving into a comprehensive university.
  2. Large Student Population: ASU boasts one of the largest enrollments among U.S. public universities, with students spread across five campuses in the Phoenix area and participating in online programs.
  3. Innovation Leader: Awarded the title of the most innovative school in America by U.S. News & World Report for several years, ASU is recognized for its efforts in making education accessible and its collaboration with tech companies.
  4. Global Influence: With many international partnerships and students, ASU emphasizes global education, including online courses through the Global Freshman Academy.
  5. Research Excellence: ASU is known for its high-level sustainability and space exploration research activities, ranking high in national research expenditures.
  6. Distinguished Alumni: Its alumni include Nobel laureates, astronauts, and public figures such as Jimmy Kimmel, John McCain, and Phil Mickelson.
  7. Athletic Achievements: Competing in the NCAA Division I Pac-12 Conference, ASU’s Sun Devils have a proud history in sports, claiming national titles in baseball, golf, and more.
  8. Starbucks Collaboration: ASU and Starbucks have teamed up to offer full tuition for employees pursuing a bachelor’s degree online at ASU.
  9. Pat Tillman’s Legacy: Honoring former student and NFL player Pat Tillman, who was killed in Afghanistan after enlisting in the U.S. Army, ASU supports veteran students through the Pat Tillman Veterans Center and hosts Pat’s Run to benefit the Pat Tillman Foundation.

ASU is a beacon of innovation, inclusivity, and excellence in academics and research, contributing significantly to the community and beyond, making it a prominent figure in higher education.

Font and Colors

ASU Symbol

The print and the logographically have nothing in common. They are united only by the corporate color – burgundy. Otherwise, they have different styles: the print is associated with historical roots, and the emblem is associated with modernity.

The ASU management chose an individual typeface based on the Perpetua Titling Regular font for the text. However, it is not he who is of great interest, but the color scheme, which was officially approved almost ten years after the university’s opening. We are talking about a combination of gold with burgundy and white: the golden shade of Pantone 123 was chosen in 1896, and the burgundy Pantone 208 and neutral white were added by the university’s administration in 1898.


Is the ASU logo a trident?

The logo features a trident, also known as a pitchfork. This symbol is associated with the Sun Devils University sports team. Holding the Trident is Sparky, the university’s mascot, created by Disney illustrator and Stanford alumnus Burke Anthony.

Sparky, depicted as a devil with a trident, reflects the fiery spirit and competitive nature of the Sun Devils. The Trident is a brand element that symbolizes strength, power, and connection with university traditions. It has become a symbol of the university’s athletic programs, serving as a source of pride for students, alumni, and fans.

What is the ASU font?

Arizona State University’s (ASU) primary font is Neue Haas Grotesk. This font is used in all marketing and communication materials, including print, digital, and video formats, through Adobe software.

Neue Haas Grotesk was chosen for its clean and modern appearance, keeping its signature style. This makes all materials look crisp and professional. Consistent use of this font helps the brand maintain a consistent visual identity, making it easily recognizable. The font selection strengthens the brand’s image and ensures clear communication across all media.

What are the ASU brand standard colors?

The university uses maroon and gold as its primary colors. Black and white are key colors in the brand’s palette. These colors are used in marketing and communication materials to maintain a consistent look.

The maroon and gold represent the heritage and spirit of the university. Black and white add versatility to the design. Using black and white, maroon, and gold ensures the brand remains recognizable and cohesive. This approach keeps the brand’s uniqueness clear to

What is the full form of ASU?

The full form stands for Arizona State University. The public research university is located in the Phoenix metropolitan area. It was founded as the Territorial Normal School by the 13th Territorial Legislature of the State of Arizona. Today, it is one of the largest public universities in the United States regarding student numbers.

Arizona State began as a teacher’s college and became a major research institution. The university offers undergraduate and graduate programs in various fields. With a focus on innovation and inclusion, Arizona State serves a diverse student body and plays an important role in research and education in the region.

What is the Arizona State University logo?

The logo consists of two parts: text and image. The text has a hand-drawn appearance. Behind the letter “S” is the sun, with rays extending to the letters “A” and “U.” The full name of the university is included. The logo uses the university’s maroon and gold colors, reflecting the brand’s personality and traditions.

Who designed the ASU logo?

Burke Anthony, a former Disney illustrator, designed the logo. In 1940, he created Sparky, the devil with a trident. Sparky became the university’s mascot and represented the Sun Devils, the nickname for the sports teams. This design helped create a strong brand identity. Burke Anthony’s work had a lasting influence and is still used today as a symbol of the university’s sportsmanship and traditions.