New York University was created for those who want to get an education but do not have high social status. It was founded by merchants and bankers led by former finance minister Albert Gallatin. This happened in 1831 when young people from low-income families had no prospects in American society. Now NYU is thriving: it is included in the list of the most successful universities according to the US News, and as of 2018, a record number of students studied within its walls – almost 60 thousand.
Meaning and History
What is NYU?
This is New York University, a private institution with a large number of campuses and academic centers. He owns the NYU Violets sports teams.
Having received the status of the largest educational institution in the United States, NYU continued to develop. It consists of many departments, with the two campuses located very far from each other, and the university offices and classrooms are sometimes located in the same buildings where shops or business centers are open. In this situation, the university needs a clear system of graphic symbols so as not to get lost against the background of the urbanized landscape. These symbols are the seal and logo – the foundation of NYU’s visual identity.
The round seal is used as a stamp on documents and represents the university at official events. In the center are four runners rushing to place a laurel wreath on the plinth. The images of ancient athletes personify the desire for knowledge, and the wreath denotes victory. Above the athletes’ heads is a hand holding a torch – a symbol of progress and education.
The text on the print also has deep meaning. Above written the full name of the educational institution: “NEW YORK UNIVERSITY.” Below is the Latin motto “PERSTARE ET PRAESTARE,” which affirms the need to “persist and prosper.” Under the terse phrase, the year of NYU is indicated in Roman numerals. A large laurel wreath frames all inscriptions and graphic elements.
The university logo is not as old as the print but appeared quite a long time ago – in 1965, it was developed by the man who created the basis for the visual identity of Xerox and Chase Manhattan Bank – the famous Tom Geismar. At that time, he represented his branding studio Chermayeff & Geismar.
He was tasked with coming up with a unique symbol that could connect the disparate buildings of NYU and reflect the university’s identity. The torch image turned out to be the best solution because it was taken from the press. The light, as before, personifies the fire of knowledge. At first, the artist wanted to abstract it, but then he chose a more understandable geometric design. The white silhouette of the torch is formed by negative space. It is depicted inside a purple square, and next to it is the abbreviated name of New York University. The location of the abbreviation depends on whether it is a short version of the logo (“NYU” on the right) or folded (caption below).
The official seal dates back to when the university was founded and reflected its aspiration to become a global leader. Tom Geismar associated it with the logo using the image of a torch that emits the light of knowledge. Both graphic symbols reflect the spirit of progress and look very concise at the same time. By the way, the lamp unites the emblems of all NYU departments but is combined with different names of faculties. He is depicted in an antique style because, in Athens, the fire was identified with enlightenment.
Font and Colors of the Emblem
The New York University wordmark is very minimalistic, with bold sans serif letters in it. It uses Gotham Bold, the school’s official font. It is easily adaptable to any design and is timeless. With its clean design, Gotham allows you to focus on the name of the university.
The lettering on the stamps looks very different. The designers chose a slim serif typeface for them – Mercury Text Roman. It is a secondary NYU typeface that is designed for formal style.
New York University has not only official typography but also its color scheme. Its basis is NYU Violet (# 57068C). A rich purple hue is present in all graphic symbols of the university and is combined with the classic white color. In ancient Greece, he was associated with Athens, where there were the most developed educational institutions.