The Massachusetts Institute of Technology has several important missions. He teaches students at 32 faculties and is also engaged in the latest research in the fields of science, economics, and technology. His latest developments are four-legged robots that can do flips, planes without moving parts, and a smart hydrogel tablet that monitors stomach health for a month. In addition, MIT employees have developed a program that decodes human thoughts and created a system that helps artificial intelligence make plans. In 2016, they learned how to turn a greenhouse gas into gasoline, restore the memory of Alzheimer’s patients, and programmed E. coli to fight cancer. In 2017, university officials grew a light-emitting plant to replace table lamps, and in 2021 they invented a mask to detect COVID-19 in the air.
Meaning and History
The Massachusetts Institute of Technology was founded in 1861. Financial difficulties did not prevent its development, so it acquired new buildings and educational programs by the end of the 19th century. After moving to a different campus, MIT began to reform faculties. When World War II began, university staff developed several defense projects, including microwave radars. Then teachers and students got used to computer technology. They created one of the first video games, and at the same time, became the “progenitors” of hacker slang. There are more than 90 Nobel laureates among MIT alumni. Therefore, it is not surprising that it is recognized as the best educational institution in the world.
The graphic style of the institute is based on a system of historical symbols. It is based on a seal, which has been in use since 1864. It adorns certificates, diplomas, and other ceremonial documents. But the representatives of the university thought that this was not enough because all seals look the same. They decided to highlight the visual identity of MIT with a unique wordmark that reflects all areas of the university. Matthew Carter invented the design of the lettering in 2003. Now the logo can be found on T-shirts, signs, on social networks, and the media.
It is still not known what guided the creators of the Massachusetts Institute of Technology seal. Still, it is surprisingly similar to the picture from the cover of The Young Mechanic in 1833. Perhaps this is a simple coincidence because the developers tried to combine the symbols of industry and intelligence, which were embodied in the images of a blacksmith and a scientist. Thus, they perpetuated the philosophy of William Barton Rogers, who believes that practice and knowledge are inseparable concepts, which means they cannot exist separately.
The design was recommended by the Committee on the Seal, led by Rogers himself. This happened in 1863, and, a year later, the Seal became official. In 1965 it was engraved to be used for marking documents. The service cost the university $ 258. Since then, the graphic sign has never changed, except for unofficial versions. It looks the same as in the 18th century: it consists of several concentric circles with inscriptions and patterns.
In the center, there is a pedestal with a lamp – a symbol of knowledge. There is also a laurel wreath that symbolizes victory, and the number “1861” is the year when MIT was founded. The lamp stands on three volumes with the words “SCIENCE AND ARTS.” Below, under the pedestal, is another phrase: “MENS ET MANUS.” The university’s Latin motto is traditionally written on an unfolded scroll. It, like most print elements, denotes the connection between study and practical work. The images of the scientist and the master have the same meaning. One of them reads a thick book, and the second holds a large blacksmith’s hammer in his hands, placed on an anvil.
The drawing frames the ring with the full name of the university. The first word is written at the top and is separated along the edges by two black five-pointed stars. The phrase “INSTITUTE OF TECHNOLOGY” takes up the space below. Both parts are in serif type with thin and long serifs.
The MIT logo began to be used only in 2003 – 142 years after the university’s foundation. However, the unique lettering badge has become more famous than the print because it has an individual design. Typographer Matthew Carter created it, the man tasked with redesigning the visual identity of the Massachusetts Institute of Technology.
The branding guide states that styled rectangular text is a graphic element and must be combined with the institution’s full name. The letters “MIT” are too abstract for those unfamiliar with the university to decipher. The dark red “M” has three vertical stripes: one short (in the middle) and two long (along the edges). The “I” next to it contains a burgundy rectangle (bottom) and a gray square (top) instead of a dot. Two perpendicular lines – both red, form the last “T.”
There are restrictions on the use of the MIT logo. First of all, it must remain visible. This applies to both scale and palette. In addition, the lettering badge is always complemented by the words “Massachusetts Institute of Technology,” which is divided into three lines. Designer Matthew Carter chose a geometric sans-serif typeface for the text.
Font and Colors of the Emblem
The symbols of the university reflect its focus on both knowledge transfer and practical activity. The inscriptions evidence this on the Seal and the contrasting images of the scientist and the blacksmith. The abstract lettering emblem represents the innovative side of MIT. The abbreviation looks incomprehensible but technologically advanced: each quadrangle resembles an element of a microcircuit.
Since not everyone knows what the word “MIT” means, it must be combined with the text “Massachusetts Institute of Technology.” Traditionally, simple typography is used for the inscription: a bold sans serif type with strokes of approximately the same thickness. Its exact name is unknown, but it is very similar to Tilde’s Gothic 725 Black and FontSite Inc.’s Craft Gothic Bold and Foundation Sans Bold. This typeface was designed by Matthew Carter, who created the logo from scratch.
But the inscriptions on the Seal are made with high-contrast Antiqua. The edges of the letters are decorated with long and thin serifs. Such a design was proposed back in the 1860s when the university emerged, and it needed its symbol. So it matches the style of the time.
MIT does not have an official font, but it does have an approved color scheme. The base of the palette is burgundy (# 9D2235), dark gray (# 898D8D), and light gray (# C7C9C7). White, black, or dark red printing is acceptable, depending on the background. The logo should be two-color to highlight the bottom of the “I.” Combinations of gray with black or red, as well as black and red, are allowed.