UC Berkeley Logo

UC Berkeley LogoUC Berkeley Logo PNG

UC Berkeley: Brand overview

Founded: March 23, 1868
Headquarters:
Berkeley, California, United States
Website: berkeley.edu
Logo downloads:
The UC Berkeley campus is part of the University of California system. It is believed that he appeared in 1868, although the first campus in the city of Berkeley was opened a few years later – in 1873. Initially, the educational institution worked in Oakland and was named after the philosopher-bishop George Berkeley, who denied the existence material world, criticized the discoveries of Sir Isaac Newton, and argued that objects could not exist without human perception. Fortunately, this did not affect the university’s educational program: it conducts active research activities and is recognized as one of the most successful in the United States. Its employees have discovered 16 new chemical elements, and graduates have been nominated for many prestigious prizes and awards. In addition, he owns the California Golden Bears, which have won over a hundred national championships.

Meaning and History

UC Berkeley Symbol

UC Berkeley was known as the University of California in its early years. When other branches began to appear, it was renamed, and its old name began to refer to a multi-institutional educational institution system. The campus is now officially called the University of California, Berkeley. As for the shortened version of the name UC Berkeley is the standard brand that applies to all departments, schools, and colleges. The university’s identity is built on it – something that no educational institution in America can do without. However, the use of the abbreviation UCB is not recommended.

An important part of the visual identity is the logo and the seal. They connect different departments and reflect the historical heritage of the university.

The UC Berkeley logo was created much later than the seal. It is a text character that reflects the full name of the university. The central place is occupied by the word “Berkeley.” It has been enlarged and moved to the first line. The designers have chosen for it an unusual high-contrast font with horizontal serifs. The symmetry of the letters is broken, which is especially noticeable in the beveled strokes of the “e.”

The phrase “UNIVERSITY OF CALIFORNIA” is on the second line. Despite being uppercase, it takes up less than half the space because the developers scaled-down the letters. The font is also different – this part of the logo is written in low-contrast bold grotesque. Unlike the seal, the UC Berkeley wordmark is used in many university areas and can represent different departments.

Seal

UC Berkeley Seal Logo

This identity element went to UC Berkeley from the University of California. Its original version originated in 1884 when the Board of Regents approved the appearance of the corporate seal. Based on established standards, Tiffany & Co. created a whole work of art, which, unfortunately, was destroyed along with other property during a fire.

In 1908, Tiffany & Co. proposed a new print design. It was then that a five-pointed star and an open book appeared inside the circle. Two years later, the university adopted a revised version – with the motto “Let There Be Light” on the ribbon. The central elements surrounded a ring with the inscription “SEAL OF THE UNIVERSITY OF CALIFORNIA 1868”. But as the university developed, the word “SEAL” was removed at the beginning, and “BERKELEY” was added at the end.

This distinctive symbol is of limited use. The stamp is affixed to documents, business cards, and letterheads at the discretion of the campus administration. Recently, identification standards have softened, and now they are depicted on university stationery.

California Golden Bears Logo History

California Golden Bears sports teams play in the NCAA Division I, most often representing the Pac-12 Conference. They represent the University of California, Berkeley, at intercollegiate competitions. They were named after an extinct grizzly subspecies that lived in the North American forests. It became the mascot of athletes in 1895. The official colors of the department since 1875 are gold and dark blue. The first hints at the nickname of California (“Golden State”), and the second symbolizes the ocean, sky, and Yale University, where the first president of the university, Henry Durant, once studied.

California Golden Bears teams have three different emblems. They are united only by the color scheme. Otherwise, they differ from each other. In the first two versions, the central element is the mascot of the educational institution – the golden bear. First, he was depicted in full (the whole figure), then in fragments (only the head). In the latest version, it was removed altogether and replaced with the abbreviated name of the city.

1982 – 1991

California Golden Bears Logo 1982

The 1982 logo features a bear, the permanent mascot of the California Golden Bears. It became a symbol of sports teams in 1895 when athletes hung out a banner with a painted grizzly during the competition. The animal was painted gold, hence the nickname Golden Bears.

Contrary to the sports department’s name, the grizzly in the 1982 logo is not gold but blue. Rough white lines are used as internal outlines. They outline the main elements of the head and forelegs. The bear looks menacing: he grins angrily and steps forward as if he is about to attack. The coat is raised on end, which indicates potential aggression.

The animal is placed in an oval ring, divided into the sides by two bear paw prints. The name of the university (“UNIVERSITY OF CALIFORNIA”) is written in gold letters in the upper half of the frame, and the name of sports teams (“THE GOLDEN BEARS”) is indicated in the lower half of the frame. In both cases, the font is bold, high-contrast, and serifed.

1992 – 2003

California Golden Bears Logo 1992

In 1992, a new sports logo design appeared. It depicts the head of a golden grizzly looking to the right. The graphics are more modern: the picture seems voluminous thanks to spots of different shades. The background is created by a blue bear paw, which is bent down and looks like an unfinished circle. It could be mistaken for an ordinary semicircle with an uneven cut if not for the five sharp claws. Remarkably, the shape of the lower part of the paw perfectly matches the silhouette of the head.

The name of the sports teams is written in the left corner. The designers used the abbreviated term “Cal” instead of “California,” extending the free end of the “l” in such a way that it creates a “hat” over the words “GOLDEN BEARS.”

2004 – today

California Golden Bears Logo 2004

After the redesign, only the word “Cal” remained on the logo, a name that is usually used in relation to the university in sports contexts. The developers cut out a fragment from the old graphic symbol, removing the image of the bearish parts of the body and removing the phrase “GOLDEN BEARS.” The remaining inscription, as before, consists of handwritten connected letters. It is painted blue and has a subtle gold outline to match its signature color palette and sports teams.

Font and Colors of the Emblem

UC Berkeley Emblem

Both UC Berkeley’s logos (both academic and sports) consist only of inscriptions. Against their background, the university’s seal stands out, which contains many allegorical elements – a large open book in the center of the circle – the personification of wisdom. The text begins with the capital letter “A,” which should indicate the origins of knowledge. A little higher is a five-pointed star with rays emanating in all directions – a kind of symbol of insight.

The California Golden Bears emblem’s custom cursive font is called Cal Script. It contrasts sharply with the bold antique typeface used for the inscription on the seal. As for the text sign of the university, it features two types of fonts – serif and sans serif. As follows from the branding guide, these are different modifications of the proprietary UC Berkeley OS.

The primary logo colors are California Gold (#FDB515) and Berkeley Blue (#003262). The palette is slightly different, with gold replacing Medalist (#C4820E). Black and white versions are also acceptable.

UC Berkeley color codes

Selective Yellow Hex color: #fdb515
RGB: 253 181 21
CMYK: 0 29 92 1
Pantone: PMS 7549 C
Dark Midnight Blue Hex color: #003262
RGB: 0 50 98
CMYK: 100 49 0 62
Pantone: PMS 648 C
Mustard Brown Hex color: #c4820e
RGB: 196 130 14
CMYK: 0 34 93 23
Pantone: PMS 145 C