University of Miami Logo

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University of Miami: Brand overview

Founded: April 8, 1925
Coral Gables, Florida, United States
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The University of Miami’s full name is often shortened to The U because its split-U logo is one of the most recognizable symbols in South Florida. The history of this sign is as legendary as the history of the educational institution that appeared in 1925 in Coral Gables. The logo and the seal represent 12 separate schools and colleges. In addition, “U” inspires the Miami Hurricanes intercollegiate sports teams to win. As of 2021, the baseball players of the university have won four national championships, and the football players have won five.

Meaning and History

University Of Miami Symbol

When the University of Miami was created, the “U” brand didn’t exist yet. Back in the day, real estate developer George Edgar Merrick donated money and land so that a group of enthusiasts could open an educational institution. This happened in 1925. A year later, the Great Miami hurricane ruined all plans. High water and strong winds damaged the buildings and led to the beginning of the Great Depression. So for the next 15 years, UM was forced to survive in a crisis. Its campus remained unfinished, and classes were held at a hotel next door. Students went door to door and begged to raise money for the university.

Gradually, the university recovered and even reached a high level, hitting the top 10 employers in Miami-Dade County. It has special national status in the fields of music, communications, medicine, ocean science, law, engineering, and business. All divisions are united by a common visual symbolism, which is represented by a seal and a logo.

Until 2009, the modern logo of the University of Miami did not exist. It was accepted following a study that included alumni surveys and focus groups. School leaders wanted to know if the symbol for sports teams (the green-orange letter “U”) could be used as a university-wide mark. The result turned out to be positive: it turned out that the “U” connects all departments of the university and can become the basis of a consistent graphic identity.

This sign has existed since 1973, but it only applied to sports teams for a long time. It was created by artist Bill Bodenhamer and UM graduate Julian Cole, who meant by “U” the word “University.” Now the letter divided into two parts is the central element of the identity of the entire university. Its right side is green and resembles a capital “J,” while the left half is painted orange and looks like a mirror image of the “J.”

The “U” character is never used alone. It is necessarily combined with the inscription “UNIVERSITY OF MIAMI,” which occupies two lines. On top is the green word “UNIVERSITY,” On the bottom is the orange word “OF MIAMI.” A long horizontal line is drawn under the phrase. This component is as important as the institution’s name and the U-shaped sign. It separates the text from the graphic part of the logo.


University of Miami Seal Logo

The official seal of UM is placed on official documents such as diplomas and contracts. It appeared a very long time ago, and at first, it was black and white. Now the color version is more known. It consists of a light blue circle with a white border outlined on both sides with black outlines. The ring contains the inscriptions “GREAT SEAL UNIVERSITY OF MIAMI,” “CORAL GABLES FLORIDA,” and “1925”.

Lined up vertically within the circle are the following elements: a brown palm tree with green leaves against a yellow sun (top), a triangular shield of many colors (middle), and a yellow ribbon with the Latin motto “Magna Est Veritas” (bottom), which affirms the greatness of truth.

The shield is divided into three diagonal fragments: white, green, and yellow. A black key is depicted in the lower-left corner, and a green bowl with red tongues of fire is depicted in the upper right. In the centerline is an open book with the phrase “INVESTIGATIO CONSERVATIO ET DISSEMINATIO SCIENTIAE” written in black and white.

Miami Hurricanes Logo

Miami Hurricanes Logo History

The sports division is called the Miami Hurricanes because the hurricane delayed its first game. The event of 1926 had such an impact on the university that the football players chose such a nickname for themselves in memory of the tragedy. If the legend is to be believed, the upper management will name the team after local plants or animals. But its representative, Porter Norris, said that the athletes would not like it and offered his version – the Hurricanes. According to another version, the players held a meeting in 1927 where they voted for the name Hurricanes. Allegedly, it was supposed to show a readiness to defeat rivals.

The team logo has changed several times. The last time this happened was in 1972 when the sports department had a symbol in the form of a green-orange “U.” Since then, it has remained a central element of the Miami Hurricanes identity system. Since 2009, the entire university. In 1979, Henry King Stanford attempted to update the emblem, but the students launched an action in defense of the “U.” In 1992, the fans came up with a special gesture to support the players. They folded their fingers in such a way that a U-shaped figure was obtained. It is an internationally recognized gesture known far beyond the United States.

1940 – 1964

Miami Hurricanes Logo 1940

One of the early Miami Hurricanes logos featured a large green “M” with an orange outline. The letter had rectangular serifs that made it visually heavy.

1965 – 1971

Miami Hurricanes Logo 1965

To prevent anyone from confusing the sports department of the university with the local professional football team, a “U” (from the word “UNIVERSITY”) was added to the “M” in the logo. The result was an orange monogram with a double green and white outline. Unlike the previous version, the letters were voluminous.

1972 – today

Miami Hurricanes Logo 1972

Several major colleges had the initials UM, so the monogram logo did not accurately identify the athletic department of the University of Miami. To solve this problem in the early 1970s, designer Bill Bodenhamer suggested removing the “M” and using only the “U.” In collaboration with Julian Cole, he designed a logo with a “U” divided into two parts. Her left side was orange, and her right side was green.

The Miami Hurricanes have a logo featuring the teams’ mascot, an anthropomorphic ibis named Sebastian. It is believed that this small wading bird is not afraid of a storm and is the very last to hide. And when the hurricane ends, she is the first to emerge from her hiding place.

The ibis in the logo looks angry and determined. He wears a green t-shirt with orange stripes and “miami” written in white. The head of the bird is decorated with a beret with the iconic letter “U.”

Font and Colors

University Of Miami Emblem

The most important element of the identity of the University of Miami is the “U,” divided into two parts. This is a recognizable graphic sign that was previously used only by sports teams. It became so popular that it was adopted as the university-wide logo.

Miami Hurricanes Mascot Logo

Antiqua Century Schoolbook 8T (Bitstream) was chosen for the text “UNIVERSITY OF MIAMI” – one of the main fonts of the educational institution. The inscriptions on the seal have a similar style. In terms of colors, the visual symbols are dominated by Miami Orange (#F47321) and Miami Green (#005030).

University of Miami color codes

Orange Hex color: #f47321
RGB: 244 115 33
CMYK: 0 53 87 4
Pantone: PMS 1585 C
Green Hex color: #005030
RGB: 0 80 48
CMYK: 100 0 40 69
Pantone: PMS 7727 C