Athletic Bilbao Logo

Athletic Bilbao LogoAthletic Bilbao Logo PNG

Through the Athletic Bilbao logo, the football team communicates its autonomy, protecting the interests of a particular territory. Outsiders are not allowed to enter the club. The players are a close-knit team where love for the motherland and football reigns.

Athletic Bilbao: Brand overview

Founded: 1898
Bilbao, Spain
Athletic Bilbao is the only football club that only accepts Basque players. It represents the Basque Country, a unique region spanning the south of France and Spain. This autonomous community is not absorbed in Spanish culture: it has its language and traditions. The Athletic Bilbao team also doesn’t want to be absorbed. This policy is reflected in the motto “Con cantera y aficion, no hace falta importacion.”

Meaning and History

Athletic Bilbao Logo History

The club’s emblem includes regional symbols, which is another side of its patriotism. It reflects the opposition to the regime of the dictator Francisco Franco, which suppressed any manifestation of the national identity of the Basques. Caudillo ruled the state from 1939 to 1975, which did not affect the visual identification of Athletic Bilbao.

What is Athletic Bilbao?

Athletic Bilbao is a Spanish professional soccer team also known as Athletic Club or Athletic Club de Bilbao. The club was established in 1898 and is based in the Basque Country. With eight league titles and numerous prestigious awards, it is only surpassed by Barcelona. Furthermore, the club is one of the three founding members of the Primera Division.

1901 – 1903

Athletic Bilbao Logo 1901-1903

In the first emblem, the designers combined a soccer ball and the initials “AC” (at first, the Athletic Bilbao was called Athletic Club), artistically decorating the letters. In doing so, they used three colors: blue, gold, and white.

1903 – 1910

Athletic Bilbao Logo 1903-1910

Over time, the monogram has changed, and the ball has become a rondel surrounded by a blue and white belt.

1910 – 1912

Athletic Bilbao Logo 1910-1912

When coach Juan Elorduy was traveling across England, he saw the red and white uniform of Southampton Football Club. Impressed, Juan decided to use these colors on the Athletic Bilbao emblem, especially since they were on the Basque Country flag.

The main element is a pennant with red and white horizontal stripes. In the corner, next to the flagpole, are the intertwined letters “CA.”

1912 – 1922

Athletic Bilbao Logo 1912-1922

The second version of the pennant logo contains a large brown soccer ball.

1917 – 1922

Athletic Bilbao Logo 1917-1922

In 1917, the first Athletic Bilbao emblem appeared with regional symbols. At the top of the triangular shield are the Guernica oak, the San Antón Bridge, and the Church of St. Anton. They are enclosed in a blue frame with five-pointed stars, which, together with the white and red vertical lines in the lower half of the shield, resembles the US flag.

1922 – 1930

Athletic Bilbao Logo 1922-1930

In 1922, a modern graphic sign prototype was presented: a triangular shield with a wide white frame, two crosses, and the inscription “ATHLETIC CLUB BILBAO.” Basque symbols have not disappeared anywhere – having appeared in 1917; they never left the emblem.

1922 – 1936

Athletic Bilbao Logo 1922-1936

The 1917-1922 logo has returned, only now it features a rectangular shield with a round base. The red and white horizontal lines are wider, and the black “CA” monogram has been increased.


Athletic Bilbao Logo 1930

The main symbols of the club (two wolves and the Bilbao architectural landmarks) are located inside a blue circle, which, in turn, is located in the center of a red and white triangular shield with a pattern of vertical stripes.

1930 – 1941

Athletic Bilbao Logo 1930-1941

The 1922 logo is back. It looks the same as in the original, only the oak crown is now green, and the bridge and cathedral are brown.

1941 – 1942

Athletic Bilbao Logo 1941-1942

The dictator Francisco Franco banned sports organizations from using foreign names, so the football club was forced to change its name to Athletico Bilbao, which was reflected in its logo. The lettering and outlines are in gold; the background behind the Basque symbols is in blue.

1942 – 1970

Athletic Bilbao Logo 1942-1970

The designers have simplified the graphic again by returning black outlines and making the background white. The “Athletico Bilbao” font has also changed slightly.

1970 – 1973

Athletic Bilbao Logo 1970-1973

When the Francisco Franco regime came to an end, the club regained its former name and again reflected it on the logo. Not without radical minimalism: Basque symbols are depicted schematically, using simple black lines.

1973 – 1980

Athletic Bilbao Logo 1973-1980

The new version of the logo is identical to the one used in 1942-1970, except for the blue triangle and a slight offset of the red and white lines.

1980 – 1983

Athletic Bilbao Logo 1980-1983

The outlines are gold, the Basque symbols are black, and the background behind them is blue.

1983 – 1995

Athletic Bilbao Logo 1983-1995

There have been slight changes in the color palette. It is more varied, although all shades are light.

1995 – today

Athletic Bilbao Logo 1995-present

In the current logo, the outlines are black, and the background is completely white.

Font and Colors

Athletic Bilbao Emblem

The team openly demonstrates their nationality by using the emblem depicting the Basque symbols: Guernica oak, Church of St. Anton, and San Antón Bridge. The tree embodies the Basque country’s autonomy, and the architectural features are among the landmarks of Bilbao. Two wolves are painted next to the oak tree, taken from the city coat of arms. The two crosses on the shield, in turn, are borrowed from the coat of arms of the province of Biscay, the administrative center of which is Bilbao.

The phrase “ATHLETIC CLUB” is written in an even sans serif font. A characteristic feature is a shortened stroke in the center of the letter “E.” The word “BILBAO” is in the lower corner of the shield, which is heavily deformed. Basic colors: red, white, black, gray, several shades of green, and a rich brown palette.

Athletic Bilbao color codes

Lust Hex color: #e30013
RGB: 227 0 19
CMYK: 0 100 92 11
Pantone: PMS Bright Red C
Middle Red Hex color: #e58670
RGB: 229 134 112
CMYK: 0 41 51 10
Pantone: PMS 170 C
Dark Salmon Hex color: #ed9771
RGB: 237 151 113
CMYK: 0 36 52 7
Pantone: PMS 163 C
Pastel Red Hex color: #ed7369
RGB: 237 115 105
CMYK: 0 51 56 7
Pantone: PMS 170 C
Middle Green Hex color: #589658
RGB: 88 150 88
CMYK: 41 0 41 41
Pantone: PMS 7731 C
Middle Green Yellow Hex color: #a7cb6a
RGB: 167 203 106
CMYK: 18 0 48 20
Pantone: PMS 367 C
Black Hex color: #000000
RGB: 0 0 0
CMYK: 0 0 0 100
Pantone: PMS Process Black C