Auburn University Logo

Auburn LogoAuburn Logo PNG

Solidity and an impressive store of knowledge are encrypted in the symbols of the emblem. The Auburn University logo indicates a balance between theory and practice. This shows that studying at the university will become a reliable basis for building a future career.

Auburn University: Brand overview

Founded:February 7, 1856
Auburn, Alabama, United States
Auburn (also Auburn University or AU) is a higher education institution recognized as one of the oldest in the United States since it appeared in 1856. Today it is the flagship education center of Alabama and is located in the city of Auburn. The university has state status and is included in the R1 category – doctoral universities with active research work. The institution received its current name in 1960 to reflect the expanded program, academic diversity and plans scale.

Meaning and History

Auburn Emblem

At first, it was a men’s school, then an agricultural mechanical college, then a polytechnic institute. Although Auburn was founded in 1956, it opened its doors in 1859. The training started with 80 students and ten teachers. But the educational institution did not have time to expand its activities since, during the Civil War widely; it was closed due to a lack of staff and students. One part of it became a training ground, the second – a hospital where the wounded were housed.

The second opening of the school took place in 1866, and in 1872 it came under the direct control of the Alabama state administration and became a state one. The reason for leaving the Methodist Church was the lack of funding sources. The authorities immediately changed the status of the educational institution, turning it into an agricultural and technical college, since according to the Morrill Act, it received a certain land area. The main focus of the programs was on agriculture and engineering.

What is Auburn University?

It is a public educational institution, also known by the acronyms Auburn and AU. It is located in the city of the same name in Alabama and is included in the top hundred of the best national universities in the United States (in 2020).

In 1892, two significant events took place. First, girls went to college. Second, football became a basic sport and laid the foundation for a sports department. However, the problems caused by World War I began as the male part of the students went to military service. This was followed by World War II, which required an increase in the number of engineering and scientific personnel, so the educational institution was retrained into a polytechnic institute. Later he was awarded the status of a higher educational institution.

For many years of its existence, the university has not changed its identity, which, in addition to the print, logo, and emblems of the sports club, also represents a distinctive sign. It is used in academic papers.


Auburn Seal Logo

The round rondel is the basis of the university press. Its middle is colored orange and contains the motto “For the advancement of science and arts,” divided into four lines. There is a lamp under them – the image of light. And even below is the inscription “Established 1856”, placed in the form of an inverted arch. A triple white tape surrounds the center section with the words Research, Instruction, and Extension. A wide strip of dark blue runs along the edge, which also contains text and graphics: they denote the university’s name and a laurel wreath that diverges in two directions. A thin orange ring surrounds all elements.

The educational institution also owns a simplified logo with only two letters and no graphics. This is the abbreviation in which the name Auburn University – AU is encrypted. But the symbols are not intertwined but superimposed on each other: above – “A,” below – “U.” The monogram is quite simple. It doesn’t have any additional embellishments, as the emphasis is on the serifs in the form of rectangles and on the corporate color palette. The caps have a bold orange stripe along the hem. There is an inscription on the right, which is separated by a thin line. This is the name of the university, ungrouped into two lines.

The university has another mark of identity. It is associated with Samford Hall Tower – an important symbol for AU because the educational institution began with him. It was the first building where the classrooms, the management, and the library were located after the first building was burned down. The year of its construction is 1888. In 1889, a clock and a bell appeared on it. The building is now administrative. It is named after William J. Samford, Governor of Alabama.

The tower is depicted in negative space, which gives the impression of being illuminated by the sun. White prevails on the left side, orange on the right. They seem to appear from the surrounding background. Below is the phrase “Auburn University,” arranged in two rows with a thin dividing line.

Font and Colors

Auburn Symbol

For the visual identity, the designers chose the Galliard typeface – a classic that gives a modern look even with minimal processing.

The university’s palette includes two primary colors. This includes the base Burnt Orange (# DD550C) and Navy Blue (# 03244D). Several shades of white or gray can accompany them.

Auburn University color codes

Burnt OrangeHex color:#dd550c
RGB:221 85 12
CMYK:0 62 95 13
Pantone:PMS 1655 C
Navy BluedHex color:#03244d
RGB:3 36 77
CMYK:96 53 0 70
Pantone:PMS 655 C

How did Auburn University get its name?

Auburn University was named after the city where it is located. This happened in 1960 when the educational institution received the status of a university. Before that, it was known as the Alabama Polytechnic Institute.

Is Auburn University a HBCU?

Auburn University is not listed as Historically Black Colleges and Universities.

Does Auburn have a new logo?

According to Auburn University, its logo has not changed. The designers only tweaked the ‘AU’ monogram settings to accommodate the letter size for digital use.

What is the symbol for Auburn University?

Auburn University has two symbols. The first is the Samford Hall Tower, the silhouette of which is usually drawn next to the wordmark. The second is the tiger, the mascot of sports teams.