Australian Government Logo

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Australian Government: Brand overview

Before unification in 1901, Australia was a collection of six separate British colonies, each self-governing. As sentiment in favor of unity grew, there was a desire to unite these colonies under a single federal government.

This desire came to fruition on January 1, 1901, marking the creation of the Commonwealth of Australia. This monumental change came about after the British Parliament approved the Australian constitution. In the same year, Australians participated in the first federal election, which resulted in the first national parliament in Melbourne and the first prime minister, Edmund Barton.

In 1927, a significant move occurred when the seat of the Australian government was moved from Melbourne to Canberra, a strategically important city between Sydney and Melbourne. This move was marked by the opening of the Provisional Parliament building.

Throughout the first half of the twentieth century, the Australian government followed a model of government similar to the British Westminster system. At the same time, the country sought to forge its own identity, gradually moving away from British influence. Milestones along the way were the Statute of Westminster of 1931, which gave Australia full legislative autonomy, and the Australia Act of 1986, which severed the last strands of British judicial oversight.

The scope and role of Australia’s federal government changed significantly after World War II, most notably in transformations such as the immigration programs that laid the foundations of modern Australia. The country’s political landscape was largely shaped by two dominant parties: the center-right Liberal-National Coalition and the center-left Australian Labor Party. However, the 1970s saw significant social change initiated by the Whitlam Labor government, which subsequently faced a constitutional crisis in 1975.

Over time, the Australian political arena diversified with the emergence of smaller organizations such as the Greens. This has intensified debate on topics ranging from republicanism to indigenous rights. The federal government’s jurisdiction now spans a wide range of sectors, from defense and foreign policy to health and education, all of which are enshrined in the Australian Constitution.

Meaning and History

Australian Government Logo History

1908 – 1912

Australian Government Logo 1908

2005 – today

Australian Government Logo

The main element of the logo is endemic animals, emphasizing the uniqueness of the country and its promising leadership. In particular, animals that cannot move backward and always move forward were chosen. Between them is a shield representing the federation, on which the coats of arms of six states are depicted. As a background, there are two spreading branches tied with a ribbon. Under them, on a horizontal scroll, is the word “Australia,” written in bold Times New Roman font with large spaces between the letters. The emblem turned out to be colorful and bright.

The fact that animals can not move backward says that the country is always moving forward, never looking back. The coats of arms create the feeling that all the states are part of one big team. And the branches are reminiscent of a trophy or award but without the bragging. And the inscription “Australia” is like a finishing touch that makes you know more about the place.