Austrian Motorcycle Brands

Austrian Motorcycle Brands

Motorcycle brands are not only the popularization of prestigious vehicles for lovers of drive and dynamics. It is a whole history that is cherished by the creators of each brand. It is a legend that has found its embodiment in reality, a vast field of associations, someone’s dream realized in practice. We offer you an overview of famous Austrian brands.

What are Austrian motorcycle brands?

KTM, Husqvarna Motorcycles, Puch, Husaberg, and BRP-Rotax GmbH & Co KG are the leading among the active motorcycle companies in Austria. Delta-Gnom and Steyr-Daimler-Puch are among the bankrupt brands.


KTM Logo

KTM came into existence in 1936. The company was founded in Mattighofen. The company was headed by engineer Hans Trunkenpolz. Initially, it was a workshop specializing in metal processing. As for the production of motorcycles, it began almost two decades after the founding of the company in 1954.

The brand is widely known for its off-road motorcycles. But in the last few years, its lineup has expanded to include road motorcycles.

Understanding the history of the company, the symbolism of the logo becomes clearer. The name of the company is typed in italics. This evokes associations with the dynamics inherent in off-road motorcycles. The letter “T,” towering above the others, suggests the company’s solidity, a solid history, respectability, and responsibility in the production process. However, the orange color in the logo design is perceived as softer than red. In this case, it can be interpreted in the context of the company’s reliability.

Husqvarna Motorcycles

Husqvarna Logo

Husqvarna Motorcycles is a subsidiary of the giant KTM. However, the brand itself appeared in Sweden much earlier. At the end of the XIX century, Husqvarna was founded, specializing in the production of bicycles. A landmark in the company’s history was in 1903, when the first motorcycle was produced under this brand.

The recent history of Husqvarna Motorcycles is as dynamic as its motorcycles. The company has been resold several times to powerful concerns, having managed to be the property of the Italian company Cavina and the legendary brand BMW Group. In 2013, KTM acquired Husqvarna Motorcycles. Today, this company is known worldwide for its racing motorcycles. Thus, here we see the merger of Australian and Austrian manufacturers.

The logo of Husqvarna Motorcycles is quite interesting from a conceptual point of view. The name of the company is written in full, but its capital letter is framed by an interesting visual symbol, the upper part of which vaguely resembles a crown. Part of the second word is underlined, suggesting emphasis and specificity. The blue color, which in logo design is associated with safety and calmness, is quite appropriate in this context. It is like a reminder: “The manufacturer has made sure that its motorcycles are reliable and do not fail.”


Puch Logo

Puch was originally an Austro-Hungarian and then an Austrian company. At first it was called Steyr-Daimler-Puch. Since 1864, the company produced military equipment, firearms, automobiles, airplanes, and motorcycles. The production of automobiles ceased in the early 2000s. It should be noted that many people in the world know the company exactly as a motorcycle manufacturer.

The logo is made in the form of an emblem. It is a competent stylistic solution indicating tradition and authority. The straight font indicates the specificity of positioning. The contrast of black and white colors indicates the clarity and uniqueness of the associative series that evokes the brand. However, the bright green color is also used in the logo. This color is associated with nature, activity, health, and dynamics. This combination looks quite logical not only visually but also in meaning. And rounded shapes and lines smooth out the contrast and, in addition to concreteness, give the concept of the emblem some appropriate softness.


Husaberg Logo

After the Italian company bought the production division of Husqvarna Motorcycles in 1987 and moved production to Italy, the engineers decided to stay in Sweden. Thomas Gustavsson headed the company. This decision was the beginning of the Husaberg brand, which was later acquired by the Austrian company KTM Sportmotorcycle.

The company’s logo uses the company’s full name. An interesting solution is a stylized font and symmetrical oblong first and last letters with sharp edges. Undoubtedly, such a logo looks memorable, stylish, and bright. Especially if we take into account that it uses a deep blue color of the font itself and a bright yellow line, chosen for the upper underline. The very idea of underlining evokes an association with unusualness. At the same time, it is a good stylistic device that makes the logo even clearer. This solution is rational and practical, as the different sizes of the letters at the bottom of the logo would not allow a line to be drawn underneath them.

BRP-Rotax GmbH & Co KG

Rotax Logo

The Austrian manufacturing company BRP-Rotax GmbH & Co KG is better known simply as Rotax. It is a subsidiary of the Canadian company BRP and specializes in the production of motorcycle equipment for recreational and extreme sports. The history of the Austrian company’s world fame began in 1950 – together with the production of the famous scooter LOHNER.

Today, the company’s logo evokes associations with specificity and technology. The vertical white font reminds us of the clarity and transparency of production standards. The burgundy background with gradient is traditionally considered to emphasize authority, solidity, and intelligence. The BRP emblem serves as a reminder of the giant that is Rotax’s parent company.

Defunct motorcycle brands


Delta-Gnom Logo

Delta-Gnom was founded in 1923. It made history in its time as a renowned motorcycle manufacturer. Production continued until the 1930s. It resumed for a while and continued until 1955.

If you look at the logo of the company, it is quite eloquent and corresponds to its name. At the base is a large triangle (delta), divided into inner segments by small triangles. A stylized font is inscribed in its composition, the slopes of which repeat the segments of the figure.


Steyr-Daimler-Puch Logo

The city of Steyr-Daimler-Puch has already been mentioned above. It originated in the times of Austria-Hungary, which existed from 1864 to 2001. The logo of the company resembles a target, in the center of which its name is placed in white letters. The word next to it is duplicated in black italic font. This solution is quite unusual. But if you get acquainted with the history of the company, which at some stages of its existence produced, among other things, firearms, it is quite understandable. At the same time, the name in the center can be associated with the goal, which is relevant for people with a “target” vision of their priorities. Despite the fact that the logo uses only white and black colors, it looks strong from a visual and semantic point of view.

These were the TOP interesting and attractive logos of Austrian motorcycle brands.

Are any motorcycles made in Australia?

Australia has a motorcycle production, but the domestic market is very small because the government practically does not support the motorcycle industry.

Which country made KTM?

KTM AG vehicles are manufactured in various countries around the world. For example, the Indian company Bajaj is engaged in creating low-capacity motorcycles, and the rest of the motorcycles are manufactured in Austria. Some products are manufactured in Chinese factories.

What brands do KTM own?

KTM AG owns the following subsidiary brands: KTM Immobilien GmbH, KTM Technologies GmbH, Husqvarna Motorcycles GmbH, KTM Sportmotorcycle GmbH.

Where are KTM motorcycles from?

KTM is registered in Austria, but its motorcycles are not only produced in this country. Most of the products are manufactured in India because Bajaj Auto Limited is located there, one of the two owners of KTM.