Barilla Logo

Barilla Logo PNG

The Barilla logo of the Italian company is bright: it is red, with a contrasting white inscription in the middle. Such a design helps to attract the maximum attention of buyers to make them fans of the “pasta empire.” The elliptical background is ideal for a long title and does not narrow the professional scope of its owner.

Meaning and History

The first company logo appeared back in 1910. Since that time, the redesign has been carried out 11 times. Approximately today’s version appeared in 1936, and since then, only minimal changes have been made to it.

If we comprehensively analyze the Barilla logo and put together all the findings, we can come to a curious result. It is based on three semantic meanings that, at first glance, have nothing to do with each other.

The first is trust. The emblem reflects the “father” code of values: continuity, continuity, and the historical thread that connects the company’s roots with family significance. The general background of the brand is woven from this, inspiring seriousness, reliability, and trust. These are calming psychological factors.

The second is love. This is what constitutes the key value of the “mother” code. In this case, it manifests itself in generosity, inimitable taste, kindness, smooth and rounded lines, tenderness, and fertility. They psychologically influence the emotions associated with attitudes, in this case, brand attitudes.

The third is dynamics. This includes the values ​​of the “baby” code. This is mobility, growth, evolution, development, lightness, playfulness, simplicity, incentive, and unwillingness to be in a static state. They give rise to a positive attitude towards the brand in the subconscious and cause a feeling of something lively, energetic, and cheerful.

It is these conflicting trends that form a harmonious picture of visual identity, which makes the Barilla logo very well received. It is probably this flexibility that is the reason for the uniqueness and durability of the emblem. Distant, in some ways, even incompatible aspects perfectly balance it.

What is Barilla?

First of all, this is a cult brand if we talk about real Italian pasta. Only with the help of natural ingredients and recipes with a long history does the company maintain the status of a leader in the market.

1910 – 1918

In 1910, the company decided to expand the number of manufactured goods seriously. For example, it was then that the mass production of egg paste was launched. For the brand to be recognizable throughout Italy, it was decided to create a logo. Its author was Ettore Vernizzi. The logo is made in the form of an emblem, reflecting the procedure for creating egg paste. An apprentice of a noble baker holds a large egg from which the yolk flows into a kneader, where there is already flour. This image was used for marketing purposes by the company until the early 1930s. Below the image, you can see the verbal inscription “Marca Depositata.” However, the company name is missing.

1918 – 1921

The logo, introduced in 1918, was the brand’s name in massive black letters. The classic bold sans-serif with cutouts in the letters “B,” “A,” and “R” looked professional and authoritative. Naturally, he did not give the potential buyer-specific information about the field of activity but motivated him to get more information.

1921 – 1924

Three years after the second version of the logo, another redesign was completed. The brand name was presented in bold capital letters. The main color was still black, and changes were made directly to the style of writing letters.

1924 – 1949

The logo, introduced in 1924, brought significant changes to previous designs. Now the brand name was not written but drawn. It looked stylish and elegant and made Barilla stand out from the competition. Different colors were used for the inscription in different variations, but red became the main one. At the same time, the original emblem in the form of a baker’s apprentice was also actively used at that time.

At this stage, Giuseppe Venturini becomes the author of the new logo. Also, the company decided that it was time to abandon the emblem that had become boring to many. At the same time, an actual, today frame in the form of an ellipsoid appears. The brand name is made in the same style as on the previous version of the logo, but at the same time, it seems somewhat smaller due to the presence of a frame. It had a red outline and the color of the title block, which looked quite impressive on a white background.

1949 – 1952

At this stage, the drawing style of the brand name remained similar to the previous versions. At the same time, the color of the inscription became white, while red was used as the background. If the frame was made earlier in the form of an ellipsoid, now it was a rectangle with rounded corners. The frame had a double outline – white and red.

1952 – 1954

The company decides to return to the frame in the form of an ellipsoid. The new redesign was handled by an architect by profession, Erberto Carboni. For the first time in a long time, significant changes were made to the style of the word inscription. It was done in neat handwriting. Thus, the new logo has become more refined and sophisticated.

1954 – 1969

Two years after the previous version of the logo, Carboni decided to make small changes. Now, up to this time emblem was located inside a large oval, located asymmetrically. Many people associate this logo with egg white and yolk.

1969 – 2003

This option, among all, lasted the longest. The company used it in advertising campaigns for 34 years. It was redesigned by Lippincott & Margulies. The ellipse has become longer and narrower, and the wordmark has moved from cursive to classic bold sans-serif in white letters.

2003 – 2015

At this stage, the wording remained unchanged, but the logo was more modern, thanks to a red color gradient that gave it depth. In addition, the effects of white highlights and dark shades were used.

2015 – 2022

The new Barilla logo almost completely repeated the previous version. However, the gradient was removed from it, instead of which the bright shade of red became the main one. The logo at this stage has become more simple and minimalistic, but at the same time, it clearly shows the ambitiousness of the project and its readiness to develop in the future.

2022

In the current version of the logo, an additional outline was removed, which made it even more minimalistic. A darker shade of red has now been used for the oval frame. The verbal name completely repeated the previous version, but at the same time, an additional “dal 1877” appeared on top, indicating the date the company was founded. It is in thin white capital letters.

Font and Colors

Throughout the company’s development, it has used a variety of typefaces for wordmarks. Thanks to smooth and neat lines, the current version is in italics and looks modern. It is closest to such fonts as Neuropa Medium and FF Signa Round Bold Italic.

At almost all stages of the company’s development, the red and white color palette was the main one. In this way, the company indicated passion and purpose and the values ​​it has for interacting with customers.

Barilla color codes