Baylor University Logo (BU Logo) PNG
The Baylor University logo was created by creative designers who combined the iconic Baylor Bears monogram with a serious word mark. The combination of bright yellow printed letters “BU” and sophisticated dark green lettering proves that the emblem of an educational institution can be both strict and informal at the same time. The monogram symbolizes the university’s close association with its sports teams.
Baylor University: Brand overview
Baylor University is a private, research-based institution of higher education in the United States. It is the world’s largest Baptist institution of higher education, producing bachelor’s and master’s degrees. The university also offers doctoral and professional degrees as an R2 institution. In addition, the university has many fraternities that started as local fraternities and joined international movements in the 1970s. The university also has an athletic department called the Bears. The teams are members of the Big 12 Conference and compete in NCAA Division I. The university is located in Waco, Texas, and its founding is believed to be in 1845.
Meaning and History
The university is named in honor of its founder, R.E.B. Baylor, a county judge and former member of the U.S. Congress. In 1841, he, along with Pastor William Milton Tryon, proposed the establishment of a local university in Texas. Thirty-five delegates of the Union Baptist Association voted in favor of the idea. Three years later, the leadership petitioned for a higher organization, and in the winter of 1845, Anson Jones, president of the Republic of Texas, signed an executive order to that effect.
Missionary James Huckins was the organizer of the construction of the campus, so he is considered the third founder of Baylor University. Land in Independence was set aside for the university. And this educational institution became the first in Texas to teach subjects such as law, medicine, and math. In 1851, the administration made the university all-male but returned it to coeducational. The first female graduate left its walls in 1855.
What is Baylor University?
This is a distinguished private Christian research university in Waco, Texas, that combines a rich religious heritage with a high standard of academic education. The university offers many programs across 12 colleges, including the renowned law school, Hankamer School of Business, and accredited medical, science, and humanities programs. A unique feature of the university is the environment where students’ spiritual growth is seamlessly integrated with their academic development, and athletic programs are actively supported, particularly evident in the Bears team’s participation in the Big 12 Conference. The campus, located along the Brazos River, features modern academic buildings, research centers, libraries with rare collections, and top-tier sports facilities, providing excellent conditions for students’ holistic development.
Interestingly, one of the university’s heads was the great-grandfather of the future president of the United States, George Washington Baines. The university has preserved authentic symbols throughout its existence, so it has one seal and one academic emblem.
The emblem of the university is much simpler than the seal. It consists of two parts: text and graphics. On the left is the monogram formed from the abbreviation of the university. It represents the intertwined letters “B” (above) and “U” (below) with triangular notches under the serifs. A vertical line separates the yellow letters from the university’s full name in a different font. Above, both “i” letters are miniature rhombuses, not dots. The “y” has a shortened tail, and the “t” has a serif on the crossbar, which is not typical of the classical style.
The Seal
The seal is made of concentric circles of different sizes assembled into a whole. Among them, there are thin and wide strips containing important information. In the center, there is a five-pointed star. Thanks to one-sided shadows, it looks voluminous. It is surrounded by a motto in Latin: “Pro Ecclesia, Pro Texana.” It is executed in a classic serif font and is separated by four bold dots, two on each side.
A thin delimiting ring of dark green color follows it. Behind it is a wide margin, including the date and place of the university’s founding. This word combination is executed in a grotesque style. Then, a double line follows, and the name “Baylor University.” In font, it echoes the inscription in the center of the seal. The frame looks like a tightly twisted rope. This seal marks documents, orders, diplomas, and everything related to the academic and administrative process.
Font and Colors
All three of Baylor University’s identity marks (seal, academic emblem, and athletic logo) are uniform in color: they use the color green. In addition, the athletic department emblem and the university-wide symbol include the same acronym on the diagonal.
The word logo uses lettering in the traditional American Goudy Oldstyle font. The university’s signature colors are green and gold.
The university’s soccer team has been in existence since 1898. Competes in Division I FBS as a member of the Big 12 Conference. Since 2014, it has played its home games at McLane Stadium. The team’s head coach is Matt Rhule.
The coach of the women’s team is Kim Mulkey. The women’s basketball team won the NCAA Division I Women’s Basketball Championship in 2005. The men’s team suffered a scandal in 2003 but still managed to win three straight series (2008, 2009, and 2010).