Bershka Logo PNG
Designers developed the Bershka logo in a business style, demonstrating the company’s innovative approach to fashionable products. Its novelty is that teenage clothing does not require flashy symbolism – the products speak for themselves about prestige and quality. As a result, this brand’s identity is very modest and practical.
Bershka: Brand overview
| Founded: | April 1998 |
| Founder: | Amancio Ortega |
| Headquarters: | Barcelona, Spain |
| Website: | bershka.com |
The famous Spanish youth fashion brand Bershka was created by the Inditex Group corporation in 1998. This conglomerate also owns well-known brands like Zara, Stradivarius, Massimo Dutti, Oysho, and Uterqüe. Within just two years, the Bershka brand became recognizable and popular worldwide, facilitated by a policy oriented toward mass fashion for 14-25-year-olds, affordable prices, and a vast assortment. The collection is updated annually and comprises over 4000 clothing, footwear, and accessories items. Today, Bershka is sold in over 1000 stores through a mass-market franchising system and is represented in 74 countries. The headquarters is located in Arteixo (Spain), with primary production in China and Bangladesh.
Meaning and History
This global leader in youth trends started small. Initially, it depended entirely on the marketing policy of its parent company, Inditex Group, which launched a casual line for teenagers. However, as Bershka’s popularity grew, it began to promote itself with quality clothing, offering youthful looks in sporty and casual styles. Accordingly, in the early stages, the emblem was restrained and undefined – precisely the impression thin glyphs in a neat design would make. However, there came a time when the brand “matured” and desired more individuality, impressing with an ultra-wide name in the logo.
What is Bershka?
Bershka is a youth fashion brand owned by the international group Inditex. Its target audience is individuals aged 15 to 35 who keep up with the latest fashion trends. The brand’s collections are updated weekly and focus on modern urban style, featuring basic items and seasonal trends. The wide range of products includes sportswear, casual wear, various accessories, footwear, and even cosmetics.
1999 – 2023
The Bershka logo is simple and succinct – the brand name is black on a white rectangular plate. The font used is Trade Gothic Regular, with thin but clear lines and ample space between letters, making the word easily readable from a distance. White letters on a colored background, maintaining the font and proportions, are allowed for designing signs and storefronts of partner stores.
Experts believe the design was very successful. The concise, rounded, and elegant letters create a sense of stability and, at the same time, energy and freshness. This is precisely what’s needed for products in the youth segment.
2023 – today
For its 25th anniversary, Bershka updated its logo to reaffirm its confidence and relevance in the fashion world. The new design speaks the language of those who live at the pace of trends, targeting a youth audience that continues to set the tone for the brand.
The new look’s foundation is bold and prominent ABC Whyte typeface. This approach gives the brand a sense of seriousness and authority. The previous elegance has given way to bold determination. The logo has become versatile, seamlessly fitting storefront facades and smaller elements like tags. On screens, it feels like it was made for the digital space—clear and perfectly aligned.
The letters are strict and free of embellishments, and the geometry is polished to the millimeter. The grotesque style creates a sense of modernity and accessibility, reflecting Bershka’s ethos of always being adaptable, fashionable, and approachable.
The black color completes the composition, making it striking and versatile across any surface. Minimal details, maximum impact. This logo knows exactly what it wants to communicate and does so without unnecessary elements.
The name Bershka sounds light and vibrant, inviting you to follow. The new design marks ambition, highlighting freshness and uniqueness in a sea of competitors.
Bershka: Interesting Facts
Bershka is a cool clothing store that gives young people the latest fashion trends. It started in 1998 in Spain and is part of a big company that owns other stores like Zara.
- Starting Up: Bershka, created by a big fashion group called Inditex, popped up for the first time in Spain. They wanted to make a place where young folks could find awesome clothes that matched their vibes.
- Growing Big: Bershka quickly spread worldwide after opening its first store. Now, it has more than 1,000 stores in over 70 countries. That’s a lot of places to shop!
- For the Young Crowd: Bershka’s clothes are super trendy and perfect for people who love following what’s new in music, tech, and social media.
- Something for Everyone: At Bershka, you’ll find three special lines: Bershka for everyday cool clothes, BSK for more casual stuff, and Man for guys who want to look sharp. They have clothes, shoes, and accessories for almost any look.
- Caring for the Planet: Bershka isn’t just about looking good; it’s also about doing good for the environment. They’re working on using materials and methods that are kinder to our planet.
- Cool Stores: Shopping at Bershka is fun because their stores look modern and cool, making your shopping trip even more exciting.
- Shop Online: For those who love shopping from their couch, Bershka has a great website and app so you can buy their stuff online, too.
- Teaming Up: Bershka often collaborates with artists and designers to create special, unique collections you won’t find anywhere else.
- Loving Music: Since Bershka knows young people love music, they often get involved with festivals and events, showing they’re about more than just clothes.
Bershka is all about giving young people fun, fashionable clothes and ensuring they have a good time, whether shopping in stores or online, while being mindful of the environment.
Font and Colors
The brand’s arsenal includes another emblem – on a dark orange, white background with the letters Bsk in a white frame, slightly tilted. Underneath, to the right, is the brand name in small font. This logo is sometimes used on tags and for marking products in Asian countries. Orange evokes a sense of happiness – just what young people need.