The artist who created the Best Buddies logo made it a symbol of support, kindness, and universal love. In a simple drawing, they reflected the values and mission of the charity organization that helps people socialize. Thus, the emblem conveys the concept of mutual aid and friendship.
Best Buddies grew from Anthony Kennedy Shriver’s family background. His mother, Eunice Kennedy Shriver, founded the Special Olympics. At the same time, John, Robert, and Edward Kennedy were involved in early U.S. disability-rights legislation. His aunt Rosemary Kennedy, who had intellectual disabilities, spent much of her life in isolation, making social inclusion a personal issue for him.
In 1987, while studying at Georgetown University, Shriver created the volunteer program Big Buddies. That October, The Hoya reported that about 50 students were already taking part, each spending at least two days a month with children with intellectual disabilities, many of them living in foster homes or state institutions. The aim was to move the relationship beyond care and into ordinary friendship.
On January 19, 1989, the group was registered as Best Buddies International, a 501(c)(3) nonprofit. Georgetown hosted the first official chapter, followed by Catholic University of America in 1991. Shriver also asked artist Keith Haring to create a logo. Haring agreed to create the work without payment. It depicted the two embracing figures, which the Keith Haring Foundation later licensed after he died in 1990.
Best Buddies expanded with e-Buddies in 1993, Citizens and Jobs in 1997, and Middle Schools in 2002. The first Friendship Ride took place in Hyannis Port in 2000 and was later linked to Tom Brady in Massachusetts. In 2007, Shriver announced an accredited program in Doha with Shafalah, and by 2018 the group operated in 50 countries. Friendship Walks began in 2009, and Ambassadors followed in 2019.
Meaning and History
The Best Buddies logo has been in use since the organization’s launch, but was created a bit earlier, in 1988. Keith Haring, whose artistic journey began with drawings on vacant advertising panels in the New York City subway, designed it. The American artist’s style, inspired by graffiti art developing outside museums and galleries, is characterized by simple geometric shapes, abstract motifs, and bright colors without gradients. Almost all his images feature broad black lines that form silhouettes of people and animals, and short dashes that represent glow or movement.
Keith Haring decided to make his art public, so his murals have adorned buildings in various cities around the world. Many artworks were donated to shelters, kindergartens, and hospitals. The Best Buddies emblem was also created for free. It became a powerful marketing tool, as the little-known charitable organization gained fame using a drawing by a popular artist. It was one of Haring’s last works before he died of AIDS in 1990.
What is Best Buddies?
Best Buddies is an international charity organization. It assists people with intellectual disabilities in finding friends, socializing, obtaining education, and employment. Its main headquarters is located in the City of Miami, with branches in various educational institutions worldwide. Activist Anthony Kennedy Shriver, a relative of former U.S. President John Fitzgerald Kennedy, initiated the project.
1989 – today
Keith Haring created the Best Buddies emblem in his typical pop-art style. He depicted the embrace of two people who, like the characters in his other paintings, are without race or gender. These anonymous figures represent humanity as a whole. Outlined with bold black lines and painted in positive colors: the left silhouette in yellow, the right in orange. Above them are short lines conveying emotions of joy, warmth, acceptance, and compassion.
The emblem symbolizes universal love, a quality important to the organization that helps people with intellectual disabilities find friends. Haring emphasized the importance of relationships, focusing on people and depicting a very simple background behind them, featuring a blue sky and lilac earth. The drawing is placed in a square with the inscription “BEST BUDDIES.”
Font and Colors
Keith Haring himself created the logo’s lettering, so the letters are hand-drawn and have distinct shapes. The artist made them uppercase to highlight the organization’s name. He also carefully chose a pop-art color palette, combining muted shades of yellow, orange, lilac, and blue. The outlines, in turn, are traced with bold black lines.




