Music, fashion, new technologies – all people are watching trends. Now everything is changing so quickly that we are obliged to follow the new products to keep up with the world’s cycle of events. The creative work of a designer is one of the most important parts of business identification. A beautiful logo should please not only the eye but also convey the values of the company. A highly competitive environment forces designers to react to new products as quickly as possible and implement them in their work.
The trends of 2021 are composed of absolutely contradictory trends: from minimalism to bright colors and saturation with graphic elements. First of all, it is worth remembering that a company logo must be unique, despite all the trends. What’s the point of making an emblem like a competitor? The logo is a distinctive feature that should become one of the main associations with the brand. Let’s take a look at the main trends of 2021 that will help you create a unique logo.
Everything ingenious is simple. Many companies rely on minimalism combined with corporate colors. Famous brands are actively getting rid of unnecessary details, shine, gradually switching to simple forms. First, in the era of a large amount of information, they are easily remembered by consumers. Secondly, they can be quickly interpreted digitally, for example, as an icon for a mobile application.
2 Soft, pastel colors
Each brand, trying to make a positive impression on the audience, uses bright colors: red, blue, green, etc. An oversaturation of contrasting details has led companies that use pastels to stand out. The use of soft colors sometimes creates the illusion of a handwritten logo. Perhaps the pandemic that began in 2020 was the very catalyst that influenced consumers’ tastes and desires. Colors such as lilac, lavender, light yellow, pink, pastel shades of green can often be seen.
3 Vivid colors
As we said, 2021 is very generous with conflicting trends, which helps to realize even the most daring ideas. One of them is to use juicy, bright, really crazy colors. The combination of red, yellow, blue, purple, and others will make the consumer pay attention. These bright colors will work great if you want to change the old logo and experiment with something new.
4 Removing parts of the text
A great option to play with your audience a little is to remove some parts of the text. Add a touch of mystery to your logos and let consumers imagine how they would complete the logo. The trend has appeared quite recently, but designers are actively using it in their work. The trend is intertwined with minimalism, which makes the logo doubly winning. The main thing is to observe the measure. It is not necessary to completely delete some letters; the logo should be readable and understandable.
5 Overlay elements
The trend will appeal to those who want to make the logo more voluminous without using many different symbols and colors. Unleash your imagination: replace letters with geometric shapes, duplicate an identical symbol and play with colors. Using the trend, you can combine different elements without overloading the logo with unnecessary details. This makes it possible to create brighter and more understandable associations.
Our life is a constant movement and development. The dynamic logo perfectly demonstrates how companies quickly react to all innovations and apply them to their products. With an animated emblem, you will be one step ahead of the competition and attract additional attention. With the help of movements, you can convey the company’s values and mission in more detail by choosing the right colors and basic symbols.
7 Thin lines
Another trend closely intertwined with minimalism. Thin lines look elegant, luxurious and it seems that the brand thinks through everything down to the details. Neat lines look good both on mobile devices, computers and in print. Additionally, you can use geometric shapes or gaps to make the logo even more trendy. Simple details highlight the brand’s uniqueness. Most often, the lines become black or dark gray.
If you are tired of perfect pictures, you can dilute the logo with chaotic solutions. The different arrangement of letters, symbols, contrasting details, mirroring – let your imagination run wild. In 2021 everything is possible, as long as the brand name is clear. Creative agencies often use such logos to attract additional attention. Show off the box thinking with new shapes.
9 Harmonious picture
Perfectionists can breathe out calmly – balanced logos are still trending. These types of emblems are recommended for brands that want to convey calmness and serenity. In this case, simple shapes and standard fonts should be used. To add a little creativity, you can choose geometric symbols or a bold color. Harmonious logos symbolize the professionalism and reliability of the company.
10 Monograms and abbreviations
Classics are always in fashion, but with some additions. It is worth experimenting with colors and shapes to make the logo look more modern. Monograms add sophistication and brand awareness. You can combine some of the previous trends and get a logo that exceeds your expectations.
11 3D logos
To update the logo without changing the design, you can use 3D options. To achieve the effect, it is worth playing with shadows, adding touches or highlights, and giving the logo a second life without losing its essence. Additionally, you can make the 3D logo animated and get a unique design that will attract a lot of attention.
12 Unique fonts
A cool, modern solution is to create your typeface. Most consumers only know the basic set presented in programs or social networks. Surprise your audience with a pixelated font or swirling letters just in such a way that the text remains readable. By choosing your font, you can express a specific emotion that will only be associated with your brand.
One by one, brands use smooth transitions between vibrant colors. A gradient is a great tool that allows you to add volume, dynamism without unnecessary symbols and combine different colors and shades. It is necessary to consider the nuance that when the logo is reproduced in printed publications, the quality can deteriorate significantly. When choosing a color palette, please pay attention to the shades’ brightness and their compatibility with each other.
14 Elements of nature
Many brands emphasize sustainability and use symbols associated with nature in their logos. Combined with green, they help to achieve harmony and peace. The audience remembers any gestures related to improving their life, so a good logo impression is ensured.
15 Characters in logo design
The use of characters in brand logos uniquely increases consumer awareness. With their help, you can establish a strong connection with the audience and personify in character all the qualities and values that the brand promotes. Moreover, such logos stand out and are immediately remembered. Once an emblem with a character is implemented and approved by the audience, it can be used in promotional videos, packaging, billboards, or even creating a separate product dedicated to the mascot.
Graphic design is an area with endless possibilities. A designer can experiment with textures, colors or create new trends, such as imitating lettering or drawing with ink. Don’t forget to use geometric shapes: they are also at their peak. Search, create, inspire – there are no boundaries for creativity.