Best Logo Design trends for 2021

Music, fashion, new technologies – all people follow trends. Everything is changing so fast nowadays that we are obliged to keep up with the novelties in order to keep up with the cycle of events in the world. The creative work of a designer is one of the most important parts of business identity. A beautiful logo should not only please the eye but also convey the values of the company. High competition forces designers to react as quickly as possible to innovations and incorporate them into their work.

What are the best trends in logo design in 2021?

In 2021, a minimalist style with visual illusions such as an unusual angle, curvature, or linear perspective is in vogue. Simple geometry, disappearing letters, color transitions, negative space, and natural motifs can all be found in logo designs.

Trends for 2021 consist of completely contradictory trends: from minimalism to bright colors and saturation with graphic elements. Above all, it is worth remembering that the company logo should be unique despite all the trends. What is the point of making the emblem similar to the competitor? A logo is a distinctive feature that should be one of the main associations with the brand. Let’s take a look at the top trends for 2021 that will help you create a unique logo.

Minimalism

Everything ingenious is simple. Many companies rely on minimalism in combination with corporate colors. Famous brands are actively getting rid of unnecessary details and glitter, gradually moving to simple forms. Firstly, in the era of a large amount of information, they are easily remembered by consumers. Secondly, they can be quickly interpreted digitally, for example, as an icon for a mobile application.

Soft, pastel colors

Every brand, trying to make a positive impression on the audience, uses bright colors: red, blue, green, etc. The oversaturation with contrasting details makes companies that use pastel colors stand out. The use of soft colors sometimes creates the illusion of a handwritten logo. Perhaps it was the pandemic that started in 2020 that was the catalyst that influenced consumer tastes and desires. Colors such as lilac, lavender, light yellow, pink, and pastel shades of green are often seen.

Vivid colors

As we have already said, 2021 is very generous with contradictory trends, which helps to realize even the most daring ideas. One of them is the use of juicy, bright, really crazy colors. The combination of red, yellow, blue, purple, and others will make the consumer take notice. These bright colors are great if you want to change up an old logo and experiment with something new.

Removing parts of the text

A great option to play with your audience a bit is to remove some parts of the text. Add mystery to logos and allow consumers to imagine how they would complete the logo. This trend has only recently emerged, but designers are already actively using it in their work. The trend is intertwined with minimalism, which makes the logo doubly winning. The main thing is to observe the measure. Do not completely remove some letters; the logo should be readable and understandable.

Overlay elements

This trend will appeal to those who want to make the logo more voluminous without using a large number of different symbols and colors. Give free rein to your imagination: replace letters with geometric shapes, duplicate the same symbol, and play with colors. Using this trend, you can combine different elements without overloading the logo with unnecessary details. This allows you to create more vivid and clear associations.

Animated logos

Our life is a constant movement and development. A dynamic logo perfectly demonstrates how companies react quickly to all innovations and apply them to their products. With an animated logo, you will be one step ahead of your competitors and attract extra attention. You can convey the company’s values and mission in more detail through movement by choosing the right colors and basic symbols.

Thin lines

Another trend that is closely intertwined with minimalism. Thin lines look elegant and luxurious, and it seems that the brand thinks everything through. The neat lines look good on mobile devices, computers, and in print. You can also use geometric shapes or spaces to make the logo even more trendy. Simple details emphasize the uniqueness of the brand. Most often, the lines are black or dark gray.

Randomness

If you are tired of perfect pictures, you can dilute the logo with chaotic solutions. Different arrangements of letters, symbols, contrasting details, and mirroring – give free rein to your imagination. In 2021, everything is possible as long as the name of the brand is clear. Creative agencies often use such logos to attract additional attention. Show out-of-the-box thinking with the help of new forms.

Harmonious picture

Perfectionists can exhale calmly – balanced logos are still in trend. Such emblems are recommended for brands that want to convey calmness and serenity. In this case, you should use simple shapes and standard fonts. To add some creativity, you can choose geometric symbols or bold colors. Harmonious logos symbolize the professionalism and reliability of the company.

Monograms and abbreviations

Classics are always in fashion but with some additions. It is worth experimenting with colors and shapes to make the logo look more modern. Monograms give sophistication and recognizability to the brand. You can combine some of the previous trends and get a logo that will exceed your expectations.

3D logos

To update your logo without changing the design, you can use 3D variants. To achieve the effect, you should play with shadows, add touches or highlights, and give the logo a second life without losing its essence. In addition, a 3D logo can be made animated and get a unique design that will attract a lot of attention.

Unique fonts

A cool and modern solution is to create your own font. Most consumers only know the basic set presented in programs or social networks. Surprise your audience with a pixelated font or swirled letters so that the text remains readable. By choosing a font, you can express a certain emotion that will only be associated with your brand.

Gradient

Brands, one after another, are using smooth transitions between bright colors. Gradient is a great tool that allows you to add volume and dynamism without unnecessary symbols and combine different colors and shades. It is necessary to take into account the nuance that when reproducing the logo in printed publications, the quality may deteriorate significantly. When choosing a color palette, you should pay attention to the brightness of shades and their combination with each other.

Elements of nature

Many brands emphasizing sustainability use nature-related symbols in their logos. In combination with the green color, they help to achieve harmony and peace. The audience remembers any gestures related to improving their lives, so a good impression of the logo is ensured.

Characters in logo design

The use of symbols in brand logos increases consumer awareness in a unique way. They can be used to establish a strong connection with the audience and epitomize all the qualities and values that the brand promotes in an image. In addition, such logos stand out and are immediately memorable. Once the emblem with the character is implemented and approved by the audience, it can be used in commercials, packaging, billboards, or even create a separate product dedicated to the mascot.

Graphic design is a field with limitless possibilities. The designer can experiment with textures and colors or create new directions, such as imitating lettering or drawing with ink. Don’t forget to use geometric shapes: they are also at the peak of popularity. Seek, create, and be inspired – there are no limits to creativity.