Beyond Meat Logo PNG
Seeing the Beyond Meat logo on the label, the buyer can be sure that plant-based meat will be virtually indistinguishable from natural meat. Although nothing is appetizing about the emblem itself, it has long been associated with burgers, sausages, meatballs, and mincemeat, which are enjoyed not only by vegetarians.
Beyond Meat: Brand overview
Beyond Meat was founded in 2009 by businessman Ethan Brown, who, as a child, saw animals suffering on farms. He realized that it was impossible to eradicate the culture of meat-eating and decided to offer people a plant-based alternative. Ethan subsequently developed a safe technology for turning plant proteins into fiber “meat” and began producing imitation pork sausages and beef patties.
In 2009, Ethan Brown set out to revolutionize how we think about plant-based foods. He started Beyond Meat to offer a healthier, eco-friendly meat alternative. His aim was clear: to appeal to vegetarians and convince meat lovers.
Starting in a small kitchen, the team worked hard to create the Beyond Burger. This burger, made from pea protein, oils, and natural flavors, was designed to taste and feel like real beef.
By 2013, Beyond Meat products, including faux chicken strips and beef, had hit Whole Foods Markets across the U.S. Their success paved the way for the Beyond Burger in 2016.
In 2016, big-name investors like Bill Gates and Leonardo DiCaprio boosted Beyond Meat’s growth. The introduction of Beyond Burger in 2017, the first vegan burger sold alongside traditional meat in grocery stores, was a major win for plant-based eating.
Following this, Beyond Meat’s growth skyrocketed. The brand partnered with popular chains like TGI Fridays and Dunkin’ Donuts, bringing its products to a wider audience.
In 2019, Beyond Meat went public, making headlines with a highly successful IPO. Its stock jumped 163% on the first day, showing the strong demand for plant-based options.
Beyond Meat they kept innovating, launching products like Beyond Sausage and expanding internationally. Despite more companies entering the plant-based market, Beyond Meat remains a top choice due to its innovation and brand strength.
Now, Beyond Meat products are common in stores and restaurants worldwide. The company continues to work with leading scientists to create new plant-based foods, expanding the industry’s possibilities.
Meaning and History
When the company first emerged, its products could easily be mistaken for natural meat, as there was no hint of vegetables in the label design. Even later, in 2016, Beyond Meat’s logo resembled the style of a Texas steakhouse. The manufacturer did not want to limit itself to the vegetarian or vegan market. Therefore, it sought to attract meat-eaters and re-educate them in the spirit of plant-based food. It wasn’t until 2019 that the brand started using an emblem hinting at its focus. A bull in a superhero cape rushes to aid animals, the environment, and hungry Americans.
What is Beyond Meat?
Beyond Meat is an American company that produces food products for vegans and vegetarians. The company’s product range is based on substitutes for beef patties, pork sausages, ground meat, jerky, and meatballs. They are made from beans, rice, peas, and other vegetable ingredients. The production technology consists of protein extraction to recreate the fibrous structure of meat.
2009 – 2015
Beyond Meat was founded in 2009 but didn’t enter the retail market until three years later. It offered consumers a chicken meat substitute made from carrot fiber, soy powder, and gluten-free flour. The strip packs were decorated with a logo depicting two squares with rounded corners partially overlapping each other.
The upper square was light brown and contained an image of a fork pointing upward with tines. The white line forming its outline is bifurcated in the middle and curved in different directions. The brand name was located in the lower dark brown square. The designers divided it into two lines with center alignment. The sans-serif font made the lettering legible even at a reduced size.
2015 – 2016
The Beyond Meat logo was updated in 2015 after the company launched a new product, a beef patty substitute for burgers. The top of the emblem was repainted crimson, while the bottom became dark blue. The shape of the fork remained the same, unlike the font, which became bolder. This change helped to draw attention to the manufacturer’s name while maintaining the emblem’s recognizable design.
2016 – 2019
The designers stylized the emblem as a rectangular tag with protrusions on the sides. On the right is a small decorative triangle; on the left is a circle imitating a hole for threading a cord. Inside was the phrase “BEYOND MEAT,” divided into two lines down the center. The letters themselves were black but had thin red outlines. The lines were spaced apart and gave the impression that the lettering was floating in the air. The interior space in the letter “O” was replaced by the image of a stylized fork.
A long row of small dots stretched to the right and left of the second word. A similar stripe was drawn above, separating the red phrase “THE FUTURE OF PROTEIN.” A bold sans serif font was used for the company name, and a contrasting serif font was used for the slogan. The tag was slanted on the side, so all the internal elements were also slanted.
2019 – 2021
In early 2019, the natural meat substitute manufacturer engaged Los Angeles-based agency Stun Creative to rebrand. The content studio, which has previously worked with brands such as Mattel, Food Network, Netflix, ABC, and HBO, took on the idea of healthy eating that helps athletes win. This inspiring concept was expressed in the original image of a bull with a superhero-like cape fluttering behind him.
On the one hand, this hero comes to the rescue when healthy diet food is needed. On the other hand, he saves animals because people prefer plant-based meat and don’t notice the difference.
The white silhouette of a bull was placed in a green circle, the color of which symbolized natural ingredients. Below it was the black phrase “BEYOND MEAT,” occupying one line. The font remained uppercase, clear, and strict, now reminiscent of TipoType’s Arazati Negra Condensada Regular. This design conveyed the company’s confidence in its work.
2021 – today
Fisk Studio and Falkon Content reworked Beyond Meat’s visual style, making it more consistent and cohesive. The team led by Juju Yeo (Art Director), Greg Fisk (Design Director), Serge Kirsanov (Creative Director), and Dexton Debori (Project Manager) reduced the font size. Still, it increased its weight, making the brand name more prominent. A bright and saturated shade of black was chosen for the same purpose. On the other hand, the green color became paler. The new font system makes it possible to remove the word “MEAT” and replace it with the name of a specific product when using the logo on the packaging. This unifies the company’s extensive product line.
Font and Colors
In 2021, the font of the Beyond Meat logo was bolder than the previous version. It still lacks serifs, as the sans-serif font displays well on both large billboards and small labels.
The color scheme includes the following:
- Green (#6AB335);
- Black (#000000);
- White (#FFFFFFFF).
The green color symbolizes the natural composition of meat substitutes made from plant-based ingredients and indicates a conscientious attitude toward the environment.
FAQ
What is the meaning of Beyond Meat?
Beyond Meat is a leading brand that creates plant-based meat alternatives that look, cook, and taste like real meat. They aim to offer meat lovers and vegetarians a better option without losing the meat-eating experience. Their products are made from a mix of pea and brown rice proteins to give the right amount of protein and oils from coconut and canola to mimic the fat you’d find in meat. They also add minerals like calcium and iron to ensure their foods are nutritious. Plus, they use natural flavors and colors to get that authentic meat taste and look. Beyond Meat is all about changing how we think about and eat protein. They focus on making food ethically for the environment and our health, pushing for a big change in our food system.
Why does Beyond Meat look like meat?
Beyond Meat uses plant ingredients to make its products look and taste like real meat. The process begins with plant proteins, which are the main components. These proteins are transformed into a texture similar to meat through heating, cooling, and applying pressure.
Then, Beyond Meat adds fats from coconut and canola oil, minerals, and carbohydrates. These ingredients help give the products a juicy feel like real meat. The products get meat-like colors from fruits and vegetables, and natural flavors are added to make them taste like meat.
This method lets Beyond Meat create foods that give the same experience as eating meat, appealing to those wanting to eat less meat and those looking for environmentally friendly food choices.
What is the tagline of Beyond Meat?
Beyond Meat’s tagline, “Eat What You Love™,” encapsulates the brand’s mission to provide consumers with plant-based alternatives that don’t compromise taste or experience. This slogan is a powerful reminder that choosing more sustainable, plant-based options doesn’t mean giving up the flavors and textures of traditional meat. Beyond Meat aims to bridge the gap between dietary choices and culinary enjoyment, allowing people to enjoy their favorite meals in a healthier, more environmentally friendly way. The tagline reflects the brand’s commitment to innovation and quality, ensuring that even those with a deep love for meat can enjoy plant-based products. It’s a call to action that encourages individuals to embrace a new way of eating while still indulging in the foods they crave.
What is Beyond Meat’s mission statement?
Beyond Meat’s mission is to improve the way we eat. They believe choosing plant-based meat over animal meat can positively impact our planet, environment, climate, and health. The company was started with the idea that plant-based eating is key to a sustainable future and healthier lives.
Their mission focuses on the long-term health of our planet and future generations. Beyond Meat wants our diets to help reduce the harm from traditional livestock farming, which uses a lot of land and water and contributes to greenhouse gas emissions.
Their mission also considers the whole picture, showing how plant-based meats can benefit the Earth and us. Beyond Meat is all about providing eco-friendly and nutritious food.
Beyond Meat’s mission is to create a world where eating more plant-based foods leads to a sustainable, healthy future. They aim to lead the way in food innovation, making products that are good for the environment and for people and supporting a shift to a more plant-based diet worldwide.
Is Beyond Meat OK to eat every day?
Eating Beyond Meat every day might not suit everyone. These products are a good choice for those cutting down on meat but have as much saturated fat as regular burgers and usually more salt. Too much-saturated fat and salt can lead to heart disease and stroke. So, it’s best to balance your diet. Moderation is important. Adding different plant-based foods like vegetables, fruits, grains, and beans to your meals, along with sometimes having Beyond Meat, can help you get all the nutrients you need while keeping an eye on your fat and salt intake.
How does Beyond Meat help the environment?
Beyond Meat is making big strides in helping the environment with its plant-based products, like the popular Beyond Burger®. Here’s how it makes a difference:
Water use drops dramatically with Beyond Meat. Regular meat farming requires tons of water for the animals and their crops. Beyond Meat’s plant ingredients use much less water, a huge plus for the planet.
It also uses less land. Traditional animal farming takes up a lot of space for grazing and growing feed, which can hurt the environment. Since Beyond Meat uses plants, it doesn’t need nearly as much land, helping to save forests and wildlife.
Beyond Meat is also better for energy use. Making old-fashioned meat uses much energy, from growing feed to raising animals. Plant-based products like Beyond Meat are more efficient, cutting down on non-renewable energy sources.
One of the biggest wins is that Beyond Meat products create less greenhouse gas emissions — 10 times less than regular beef patties. The meat industry is a big source of emissions, which are bad for climate change. Beyond Meat offers a tasty alternative that’s much kinder to the climate.
Beyond Meat isn’t just about eating healthier; it’s also about choosing a way to eat that’s much better for the Earth. It tackles big environmental issues like saving water and land, using less energy, and cutting emissions, making it a smart choice for a more sustainable future.
