The Brazilian automotive industry is represented mainly by regional companies and sub-brands of international companies. Let’s take a closer look at their history and visual identity features.
Troller
The Brazilian company Troller was founded in 1995 in Horizonte (Ceará). She specializes mainly in crossovers. Also, in the assortment range, there are some pickup trucks, which are characterized by increased cross-country ability. From the moment of company registration to the present time, four-car models operating today have been developed in its product line.
The company logo is based on a red square with rounded corners. Inside it is the letter “T,” for which a white font is selected. At the same time, the letter itself is divided into two symmetrical parts, which are vertically arranged in a mirror position concerning each other.
All capital letters in red are used for the wordmark conveying the company’s full name. The roman font looks confident and convincing.
Overall, the contrast created by the combination of red and white gives the logo its brightness and visual appeal.
Volkswagen Gol
The Brazilian car Volkswagen Gol, developed by Volkswagen specialists, has been in production since 1980. The uniqueness of this car can be called the fact that it was created specifically for the Brazilian market and South America.
The car was popular immediately due to several of its advantages. First, it was compact and maneuverable. Secondly, the basic equipment was quite suitable for users, since it was quite comfortable. The same Volkswagen logo was used as an icon – in the format that was relevant at that time. The recognizable concept, where the letters “V” and “W” are located one above the other, enclosed in a circular frame, is reminiscent of this automotive brand’s belonging to the giant of the industry to which it belongs.
Agrale
The South Brazilian company Agrale has had a rather impressive history since it appeared on the market back in 1962. In the future, the company was able to expand its product range since initially, it focused on manufacturing equipment for agriculture. Simply put, they were tractors.
The company’s range was replenished with trucks and buses in the future. There were even motorcycles in the range.
The current company logo is based on a red triangle. This is a well-stylized “A” that looks like a stylish visual element and, at the same time, convincingly reminds of the company’s name. Even though there is a lot of red in this logo, the empty areas inside the letter create the necessary balance and visually “lighten” the emblem.
Below the triangle is the name of the company, depicted in slanted black capital letters. Such font formats are quite common among car manufacturers because they remind of the dynamics a good car can give its owner.
Fabrica Nacional de Motores
Today, the company no longer exists, but the history of Fabrica Nacional de Motores was quite long and convincing. The assortment of the enterprise was quite large-scale since it focused not only on cars. In addition to medium trucks and compact cars, there were many other things in the product range – even aircraft engines.
Until 1973, the company was owned by another large company – the Italian manufacturer Alfa Romeo. Initially, it was assumed that these cars would be produced.
Fabrica Nacional de Motores received its logo from Alfa Romeo, so the similarity of the visual identity of the brands is not accidental.
The emblem consists of a blue circle in a wide red frame. On both sides are yellow frames, which are smaller in thickness. Inside, the company’s name is written in small letters in a unique red font, which crosses the logo horizontally and merges with the red frame in two places. This element breaks the green snake into two parts, the motifs of which are borrowed from the Alfa Romeo logo. It is in the mentioned motives that the identities of the companies intersect. And in the general concept, the logos are similar.
The logo looks powerful; it visually appeals to traditions and is capacious in meaning. It is a pity that the enterprise itself did not last on the market until today.
Marcopolo
The history of Marcopolo is quite solid; it was founded in 1949 in Southern Brazil. The company still operates today, being the largest manufacturer of buses and trolleybuses in the country.
The company logo immediately evokes optimistic emotions due to its successful design. The emblem is decorated with a floral ornament. Inside is an orange circle, and around it around the perimeter are black semicircles. And all this is also inside the round emblem.
Beneath this bright round element is a wordmark with the company’s name. Black italic font used.
The logo generally looks very expressive and recognizable. This means that visual identity specialists have achieved their goals.
Santa Matilde
The Brazilian engineering company Santa Matilde produced the famous car of the same name between 1977 and 1978. The developers did a good job because the whole design and the engine are unique. And the engine is borrowed from a Chevrolet car.
The brand emblem is similar in shape to an arrowhead, as it has a triangular shape and a curved bottom. Previously, inside it were the letters “S” and “M,” for which a special stylized font was used, making their tops curve upwards, thanks to which the capital letters of the brand name looked quite organically in the overall concept of the logo.
The combination of blue and gray colors in the emblem looks calm and confident. Thanks to this, the ideas of stability and reliability are transmitted through the logo, which is important for an enterprise in this industry.
JPX
The JPX company is no longer functioning today. It was on the market between 1992 and 2002. Despite the relatively short operation time, the company produced a unique car model called the JPX Montez. The SUV is known for having been in several modifications. Even the army version of such a machine saw the world. Therefore, the company’s customers had plenty to choose a car according to their needs.
In the logo of this brand, as in the previous case, you can see a successful combination of gray and blue colors. The shape of the logo is an oval, located horizontally. Inside it is an abbreviation of the company name in gray letters on a blue background. Even though a fairly simple sans-serif font is chosen, large letters look confident and convincing.
Lobini
Lobini car company was founded in 1999. Unfortunately, the company failed to make a big impact on its market segment during its existence. Nevertheless, the company was remembered for one model of a car. It was the H1 car, a powerful sports car, which was assembled using parts from other brands.
This car was produced in small quantities. The emblem of the car looks quite pretentious. The head of a grinning wolf is depicted inside a horizontally located oval in a silvery border with a gradient and reflection. Black is chosen for it, and the outline is also outlined in silver. Below the image of the wolf is the name of the company. It uses a black font. A unique element is the traces left by the tips of the letters – as if they were moving and frozen in deceleration. We are talking about a racing car, so the logo is logical and justified. Although for another transport it could be defiant.
Neobus
Neobus auto manufacturer was registered in 1996. From the name, it is already clear that the company’s main specialization is the production of buses. However, the company does not have large-scale developments, which does not prevent it from working efficiently in its industry. Most of the vehicle’s part of the Neobus product range is based on other car brands – for example, the world-famous Mercedes brand and the local Brazilian company Agrale.
The company’s legal form is not an independent enterprise since it is owned by another company – the previously mentioned Marcopolo.
Neobus does not have any separate emblem. Usually, a wordmark is used in the company name, written in capital blue stretched letters. Sometimes the color changes. An emblem can also be used, where the capital letter of the company name is in a frame of a rather interesting shape. In general, the designers didn’t care too much about the logo.
Puma
Puma’s path in the market is very interesting. It was originally founded in 1963. However, in 2007, a change took place in the life of the enterprise, and it was moved to South Africa. Despite such a radical change in location, the company’s concept remained the same. Its product range is based on small cars with high performance. There are also light trucks, but this is not the key product range of this company.
The rectangular black emblem features a yellow cougar head. Rays go from it in different directions. At the bottom, you can see the brand name written in straight black font.
Particularly noteworthy is how exactly the cougar is depicted. The screaming expression of the “face” conveys the confidence and great ambitions of the company. Considering that she has adapted to the new place, such an application for good potential is justified.
Engesa
The company has existed in its market segment for 30 years. Namely, Engesa operated from 1963 to 1993. The range of vehicles of this company was large-scale, but the main focus of the enterprise was on military vehicles. In general, its product range was impressive because it even produced tanks. The military used them inside the country, and similar equipment was also exported.
Inside the round emblem with a black outline are two large letters, “E.” Their arrangement is quite interesting as they are merged. Below this part of the logo is the name of the company. Black letters are also chosen for it. Even though only black is used in the logo, it does not look primitive or simplistic. A successful visual technique with duplication of the capital letter makes this logo recognizable.
Chamonix NG Cars
Chamonix NG Cars were founded in 1981. The headquarters is located in Sao Paulo. The letters “NG” in the name indicate “new generation,” which conveys the company’s desire to reflect production innovations in its work. The company’s founder is Milton Mastegin, who previously worked for the Puma company. His partner, in this case, was Chuck Beck.
The assortment was based on replicas of Porsche cars. And for their manufacture, technologies from Volkswagen were used. In 1982, replicas of the Spyder 550 began to be produced. It was a chic open-body car that had quite a lot of adherents. 1985 was marked by the release of the Super 90 convertible, which copied one of the famous Porsche models.
The company logo is quite complex in terms of visual and semantic terms since it consists of many elements. It is made in the form of a shield with a silver outline. The space inside is divided into cells. It is distributed diagonally into two zones. One of them is silver; the other is golden. There are golden elements in five black cells on a silver background. Remotely, this combination evokes associations about the canvas for playing sea battle. At the top of the logo is a black stripe containing the company’s name.
The complexity and recognizability of the logo, in this case, works as a plus, increasing brand awareness.
TAC-Technologia Automotive Catarinense
The automotive corporation TAC-Tecnologia Automotiva Catarinense was founded in Joinville in 2004. However, the plant started working a little later since it was under construction for four years. After that, the TAC Stark car came out. This event was made possible thanks to the cooperation with Datasul from Portugal. And in 2015, the plant was acquired by the Chinese company Zotye.
The shield-shaped emblem is well suited to the SUV brand. It depicts something vaguely resembling a sword with elongated parts of the handle. And if you look literally – then just a trident, located with sharp parts down.
You can see options where the logo combines black and white colors. And on the car, the emblem is made in metallic color, due to which it looks even more impressive.
VLEGA Gaucho
This is the name of a joint Argentine-Brazilian development vehicle intended for use by the armed forces. It is used for cargo delivery ambulance, as well as in special operations.
The machine can hold up to 600 kg of weight. A powerful wheelbase and a well-thought-out design contribute to the success in operation. During the development of the car, at the design stage, about 60 requirements were taken into account so that in the end, this vehicle would meet the tasks assigned to it. And although this vehicle does not have a logo, it does not make it less recognizable.
Avibras Industria Aeroespacial
The Brazilian company Avibras Indústria Aeroespacial can hardly be called an automobile manufacturer in the traditional sense of the word. The company’s product portfolio revolves around the defense industry and covers various areas, from specialty electronics to missiles.
The company is also known for its armored vehicles. For example, these are AV VBL 4×4 armored personnel carriers, which are actively used by the Malaysian army. Thus, they are successfully exported. Another Brazilian armored personnel carrier is the Guara 4×4 model.
The company logo is quite understandable and predictable as for its field. Logically, an enterprise operating in the defense industry uses recognizable symbols in its emblem, indicating such an affiliation. The cartridge flying upwards in blue and white colors, divided into four sectors, catches the eye and looks convincing.
Mascarello Carrocerias de Enibus
The Brazilian company Mascarello Carrocerias de Ônibus produces buses. She is based in Cascavel, which is the state of Paraná. It is part of a powerful group of agro-industrial enterprises and successfully operates in the Brazilian automotive industry segment. The company’s scale is large – it is thousands of buses produced.
You can see a stylized letter “M” inside a horizontal blue oval on the enterprise’s emblem. It is depicted using a metallic shade. Below it is a horizontal arc in the same color. And the blue background with a gradient looks very stylish. The edges of the letter follow the contours of the oval, due to which a visual illusion of its volume is created. Such a logo is spectacular and stylish. He presents the company well and is remembered.
