Brendy Melville Logo

Brendy Melville LogoBrendy Melville Logo PNG

Brendy Melville: Brand overview

Founded: 1970
Founder: Marson family
Headquarters:
Rome, Italy
Website: brandymelville.com

Brendy Melville is an Italian youth women’s fashionable and inexpensive clothing brand. Brandy Melville logo unites 95 offices. Stores are open in the US, Europe, Asia, Canada, and Australia.

A casual clothing company opened in Rome in 1970. Initially, she worked only for Italian fashionistas, but gradually gained many fans in other countries and opened stores worldwide.

Meaning and History

Brendy Melville Symbol

What is Brandy Melville?

Youth retailer founded in 1970 in Rome. All brand models are created in Italy and sold worldwide through the website and a network of stores. The Marson family has owned the company for 50 years.

The brand emblem has been constant throughout the fifty years of its existence – two names and a heart between them. It is associated with several words:

  • Love.
  • Comfort and coziness.
  • Pair.
  • Attraction and touch.

This conveys the style and spirit of the company as much as possible.

The Brendy Melville logo is a love story of a young American woman and a handsome Englishman. Meeting on the streets of Italy, full of romance and stories of Romeo and Juliet, they fell in love. Only their fairy tale happened not in Venice but in Rome (the place where the company was founded). The girl’s name was Brendy, and the boy’s name was Melville. And their names are used as the visual sign of the company.

Both characters are fictional. However, the story looks very romantic and attracts the teenage girls that the firm is targeting. Even for market research and the search for new solutions in clothing, a special team works, the average age of which is 15 years old. The main themes of this age are beauty and love. And they’re both affected by Brandy Melville.

The logo is filled with the theme of partnership and relationships based on positive emotions: sympathy, friendship, and support. It is a reflection of not only an invented love story. But it represents everything that happens in the company.

  • The two names in the logo indicate the brand’s two factories. Initially, the clothing division of the firm produced only knitwear. But other things were needed to complete the product line. Therefore, a partner factory was found for sewing skirts and jeans. Each has been given a name. The first is Brandy, and the second is Melville. They complement each other and work as a team.
  • The symbol of the couple in the logo conveys the general marketing direction of the company. It has to do with human contact. The company does not use conventional advertising. Only affiliate programs and social networks, where information is transferred from person to person.
  • The company itself is a family. A father and son founded it. It is now run by her son, Stephan Marson, and his children and wife. One of the sons creates models as a designer, the second organizes their tailoring, and the wife designs the brand’s stores.

The logo shows that the brand’s things are love at first sight and touch. For tailoring, natural, pleasant-to-the-body fabrics are used. Products are affordable. All things are very well combined. Along with clothes, exclusive and at the same time, inexpensive jewelry is sold. Everything is filled with the idea of “couple, attraction, contact, and love.”

The heart in the emblem also demonstrates the design style of the brand’s Italian stores. They have a lot of hearts and pink color. In other countries, the style is more restrained. The muted color of the heart also conveys the color policy of the brand. There are no flashy bright things in the collections. Everything is done in very calm colors.

Font and Colors

Brendy Melville Emblem

The main colors of the logo are black and pale pink. The first is most often used in the company’s clothes, and the second is associated with young girls, for whom the brand’s lineup is designed. This is the color of tenderness, femininity, and youth.

The inscription font is refined Georgia Pro Regular with serifs.

Brendy Melville color codes

Misty Rose Hex color: #fbe4e1
RGB: 251 228 225
CMYK: 0 9 10 2
Pantone: PMS 705 C
Raisin Black Hex color: #231f20
RGB: 35 31 32
CMYK: 0 11 9 86
Pantone: PMS Neutyral Black C