Brendy Melville Logo

Brendy Melville Logo PNG

The designers created a sophisticated and romantic Brendy Melville logo to express the company’s concept with it. The emblem reflects Italian elegance, lightness, and sophistication – the qualities that are embodied in youth clothing and accessories.

Meaning and History

The brand’s emblem has remained virtually unchanged over the years of its existence – two names and a heart between them. It is associated with several words:

• Love.
• Comfort and coziness.
• Pair.
• Attraction and touch.

This conveys the style and spirit of the company as much as possible.

The Brendy Melville logo is a love story of a young American woman and a handsome Englishman. Meeting on the streets of Italy, full of romance and stories of Romeo and Juliet, they fell in love. Only their fairy tale happened not in Venice but in Rome (the place where the company was founded). The girl’s name was Brendy, and the boy’s name was Melville. And their names are used as the visual sign of the company.

Both characters are fictional. However, the story looks very romantic and attracts the teenage girls that the firm is targeting. Even for market research and the search for new solutions in clothing, a special team works, the average age of which is 15 years old. The main themes of this age are beauty and love. And they’re both affected by Brandy Melville.

The logo is filled with the theme of partnership and relationships based on positive emotions: sympathy, friendship, and support. It is a reflection of not only an invented love story. But it represents everything that happens in the company.

• The two names in the logo indicate the brand’s two factories. Initially, the clothing division of the firm produced only knitwear. But other things were needed to complete the product line. Therefore, a partner factory was found for sewing skirts and jeans. Each has been given a name. The first is Brandy, and the second is Melville. They complement each other and work as a team.
• The symbol of the couple in the logo conveys the general marketing direction of the company. It has to do with human contact. The company does not use conventional advertising. Only affiliate programs and social networks, where information is transferred from person to person.
• The company itself is a family. A father and son founded it. It is now run by her son, Stephan Marson, and his children and wife. One of the sons creates models as a designer, the second organizes their tailoring, and the wife designs the brand’s stores.

The logo shows that the brand’s things are love at first sight and touch. For tailoring, natural, pleasant-to-the-body fabrics are used. Products are affordable. All things are very well combined. Along with clothes, exclusive and at the same time, inexpensive jewelry is sold. Everything is filled with the idea of “couple, attraction, contact, and love.”

The heart in the emblem also demonstrates the design style of the brand’s Italian stores. They have a lot of hearts and pink color. In other countries, the style is more restrained. The muted color of the heart also conveys the color policy of the brand. There are no flashy bright things in the collections. Everything is done in very calm colors.

What is Brandy Melville?

Youth retailer founded in 1970 in Rome. All brand models are created in Italy and sold worldwide through the website and a network of stores. The Marson family has owned the company for 50 years.

before 2013

The logo has a dark grey inscription, “BRENDY MELVILLE,” divided into two parts by a small pink heart. It is not only a symbol of love between the two fictional characters of the brand but also an expression of warm feelings toward the customers. This is how the company shows that it does everything with tenderness and love to please its customers. Nevertheless, the name of the clothing manufacturer is typed in capital letters, which seems harsh and massive. The situation is saved only by soft rounding. The font chosen reminds us of Bebas Regular by Flat-it.

2013 – today

The Brendy Melville logo is still associated with youth, fashion, and style. But now all the glyphs except the initial glyphs have been converted to lowercase, making the lettering more friendly. The letters now have long, thin serifs, which have increased the visual dynamics. A contrasting typeface with different line thicknesses began to be used for the same purpose. It is roughly similar to the Bienetresocial Regular by ClaudeP. The pink heart has become very light, so the black brand name dominates the emblem.

Font and Colors

The black and pale pink palette used in the modern version of the Brandy Melville logo has its symbolism and meaning. Black is associated with elegance, strength, and authority, while pale pink is associated with tenderness and softness.

The use of pale pink in the heart symbol found in the logo can reflect values associated with love, empathy, and affection. The black color emphasizes the confidence and authority of the brand, saying that Brandy Melville knows what he is doing and has a strong position in the fashion market.

Using these colors in the logo for the company’s clients can create associations with fashionable and stylish clothing that combines femininity and strength while maintaining simplicity and elegance. These colors can evoke a sense of emotional connection with the brand, which can appeal to the predominantly female youth audience that Brandy Melville is targeting.

The font used in the modern version of the Brandy Melville logo is called Georgia Pro Regular. Georgia Pro Regular is a new version of the Georgia font that has been modernized and improved. The font has become more modern and easy to read, with beautiful rounded shapes, smooth lines, and subtle and elegant features that go well with a simple and minimal logo design. Its use helps to create a concise yet memorable brand image.

Overall, Georgia Pro Regular is a great choice for a Brandy Melville logo that strives for simplicity and minimalism in its design.

Brendy Melville color codes