Brooks Brothers Logo

Brooks Brothers Logo
Brooks Brothers Logo PNG

Brooks Brothers is the oldest US fashion brand dating back to 1818. Its founder is Henry Sands Brooks, who has created a family business of quality menswear. Now the trademark belongs to the Retail Brand Alliance, and the headquarters of the enterprise is located in New York.

Meaning and History

Brooks Brothers Logo History
Evolution of the Brooks Brothers Logo

What is Brooks Brothers?

This is a prestigious American brand of menswear, one of the oldest in the United States, as it has existed since 1818. The Retail Brand Alliance now owns it.

Despite the considerable age of the company (it has crossed the 200-year mark), its logo is even older. It is rooted in ancient Greek mythology and is associated with the golden fleece. The fact is that the main raw material for the manufacture of men’s clothing was sheep’s wool. This material was gold for the owner of the family business because it brought him a profit.

Now the enterprise also produces a women’s wardrobe, but the emblem remains the same as at the beginning – a white lamb tied with a wide ribbon and hanging on it like when cutting wool. Also, the company offers a separate clothing line for Asian buyers.

Font and Color of the Emblem

Brooks Brothers Emblem

What is the meaning of Brooks Brothers logo?

The logo denotes the full name of the trademark, as it consists of italic handwriting and is decorated with fine curls. He presents Brooks Brothers as an elegant fashion brand.

Brooks Brothers have chosen a verbose logo that directly reflects his line of business. The famous golden fleece in the myths of ancient Greece served as a desired object of power, for which they fought and because of which they started wars. The image of sheep’s clothing has been widely used in many contexts. For example, the Argonauts crossed the sea after him, and in the 15th century, the image of a lamb on a ribbon was used as the order of the same name. It was founded by the Duke of Burgundy, nicknamed Philip the Good, who made a fortune thanks to elite varieties of sheep wool.

The lamb hanging from the ribbon is an ancient symbol of the brand’s visual identity. Henry Sands Brooks himself offered this trademark. After a trip to London, the idea came to him where there is a whole pastoral cult with talismans in the form of lambs and sheep. Their images pointed to shops where the finest woolen clothing could be purchased. Noticing this trend in the capital’s supermarkets, he ordered to draw the same lambs above the entrance to his store. In the form in which the emblem exists today, it has been used since 1850. Consists of two parts: sheep on a wide band and company name.

Brooks Brothers Symbol

Which presidents did not wear Brooks Brothers?

The Brooks Brothers brand was not worn by the presidents of the United States, who ruled the country before the company was founded in 1818. Of the modern American presidents, Ronald Reagan and Jimmy Carter did not wear it.

Is Brooks Brothers a good brand?

Yes, Brooks Brothers is a very good and prestigious brand because it uses a lot of natural fabrics. In particular, he prefers lambswool materials. He is so good that most US presidents have used his services.

Is Brooks Brothers going out of business?

Due to the coronavirus pandemic, this fashion brand is facing financial difficulties due to falling sales. Therefore, she closed several shops and factories. In 2020, the company filed a bankruptcy protection lawsuit and hoped to avoid it.

The phrase was originally handwritten in the retro style. The letters are oblique, sweeping, confident, with connecting elements, except the first characters, which stand apart from the rest. The title follows all the grammar rules – even capital letters are taken into account. There are thin curls shaped like steep ram’s horns from both “B” to the right and left. This typeface resembles the Edwardian Scr Alt ITC typeface.

The Brooks Brothers logo is typically dark blue on a white background. The mirror-opposite scheme is also in use. There are also golden options on a black base.