Buffalo Wild Wings Logo

Buffalo Wild Wings LogoBuffalo Wild Wings Logo PNG

Endurance, strength, and indestructibility are the main principles the Buffalo Wild Wings logo conveys with a bison at sports bars. But it is decorated in a combined style: a powerful dark animal and light wings. The emphasis on the wings is made on purpose because they are the main dish of the signature menu.

Buffalo Wild Wings: Brand overview

Fidelity to tradition is characteristic of America’s commercial catering systems. This can be seen in the example of the Buffalo Wild Wings chain of restaurants and sports bars. An original menu distinguishes them, the hit of which is fried chicken wings, which have become one of the important elements of the brand, and 19 different sauces for them, prepared according to a unique recipe from the company’s owners.

Since its inception in 1982, the company has become one of the largest sports bar brands in the US, with 1,250 locations in more than ten countries. Today, it is already a well-known brand and a popular franchise that began with the usual delivery of snacks and beer to fans at various championships and games. Throughout its existence, the company has paid a lot of effort and attention to its image, during which a corporate logo was developed, which changed its appearance three times. However, the success and recognition of the brand led to only minor changes to each new image.

In 1982, in Columbus, Ohio, friends Jim Disbrow and Scott Lowery started Buffalo Wild Wings because they loved Buffalo-style chicken wings and sports. They wanted a place to gather, enjoy wings, and watch games.

Their first restaurant quickly became popular for its tasty wings, various sauces, and seasoned fries, especially among locals and college students. This success led to rapid growth.

In the 1990s, the brand started franchising, growing from just 7 locations in 1992 to 211 by 2003, when it also went public, boosting its expansion even more.

During the 2000s and 2010s, Buffalo Wild Wings continued to grow in the US and internationally, reaching over 1,000 locations by 2015. The menu expanded beyond wings to include burgers, sandwiches, salads, and desserts, and the restaurants emphasized a sports bar atmosphere with lots of TVs and interactive games.

In 2017, Arby’s Restaurant Group bought Buffalo Wild Wings for about $2.9 billion. Under this new ownership, the brand introduced new menu items like boneless and vegetable wings and improved its loyalty program.

Buffalo Wild Wings has more than 1,200 locations across ten countries, making it a favorite spot for sports fans and friends to enjoy chicken dishes in a lively environment.

The brand’s success comes from its strong identity, quality food, and vibrant sports bar atmosphere, focusing on what it does best: chicken wings and sports. This approach has made it stand out in the crowded casual dining market.

The story of Buffalo Wild Wings shows how franchising can drive fast growth and expansion, as passionate franchisees helped spread the brand across the US and beyond.

Meanings and History

Buffalo Wild Wings Logo History

Starting with serving snacks and beer to fans at various championships and games, founders James Disbrow and Scott Lowry, who met by chance at an amateur figure skating competition in Kent, Ohio, in 1980, thought about the possibility of creating a more comfortable environment for watching sports programs and food intake at that moment. After two years, their first restaurant appeared in Columbus, and a year later, sports fans could enjoy the signature dish of the organizers in the Westerville restaurant, drinking wings with beer while watching sports broadcasts, communicating with friends and colleagues of sports interest, sharing memories and opinions about certain matches.

The chain received its first name – Buffalo Wild Wings & Weck- because of the special love and respect of the leading sports team owners from the city of the same name in upstate New York and the main dish offered to visitors. The company rented its main office in Cincinnati. The two restaurants did not provide big profits, but they allowed a significant increase in popularity among sports fans. This led the creators to decide to start work on the franchising system. The result exceeded all expectations, which led to the need to reconsider the company’s name. In 1998, it became Buffalo Wild Wings Grill & Bar. The new name required the creation of a new image. This year, a logo was created, which was positively assessed by almost all visitors to the institution.

Buffalo Wild Wings Symbol

In 2015, the company had 485 sports bars and 585 franchises covering all American states.

The company’s development allowed 210 to open several of its restaurants in Canada. Today, it is already a well-known brand and a popular franchise with a network of restaurants in 10 countries.

What is Buffalo Wild Wings?

This is a chain of American sports bars, a fast food restaurant franchise with a casual atmosphere serving chicken wings with Buffalo sauce. Therefore, each of the nearly 1,300 dots is adorned with the signature Buffalo Wild Wings logo – a winged bison. The company was founded in 1982 by businessmen Jim Disbrow and Scott Lowery in Columbus, Ohio. Inspire Brands now own it.

1982 – 1998

Buffalo Wild Wings and Weck Logo 1982

The first logo of the company did not stand out in any way. It was round and applied to coasters. It featured the outline of a buffalo in a small circle in black, with bright red “bw-3” written in lowercase letters, where the letters were the company’s abbreviation, and the number 3 spoke of the three “W” s that made up the brand’s name. Along the contour of a small circle, the full name was applied from its outer side in the upper part, with capital letters highlighted in red; below was the inscription – The Real Wing.

1998 – 2012

Buffalo Wild Wings Logo 1998

The name change in 1998 required changes to the brand name. From that moment on, it acquired a more recognizable form, the basis of which has been preserved to this day. The circle space highlighted with a black border is filled with a light yellow. It contains a black buffalo silhouette, on the back of which a chicken wing is depicted, made in white with black edging. It is somewhat out of the circle. The buffalo stands confidently on a black plate covering the lower part of the circle and, in size, goes beyond the circle’s diameter on both sides. Inside the plate, the main name is drawn in white capital letters, and below it, the inscription “Grill & Bar” is made in thin capital letters, to the left and right of which two yellow comets are drawn, bringing them closer to the text.

In the same period, the company began marketing research of the market, studying the opinions and demands of its visitors. Due to the limited budget, it was decided to use social networks for these purposes, including Facebook. The task was to increase interest in the company, which means increased sales during the off-season – from May to July when sports battles stop and visitors’ activity decreases. This approach paid off, demonstrating that sports fans have a roughly equal attitude towards sports and BWW offerings. Moreover, in some cases, wings with 19 sauces were ahead of interest in sporting events. In turn, these data will play an important role in owners’ refusal of special changes to their logo.

As a result of such research, the company applied a marketing ploy by introducing several profitable offers of discounts and bonuses, significantly increasing its presence in social networks, creating original topics for disputes and communications regarding the menu, and offering several original solutions that forced people to visit the bar during the summer sports off-season.

Already in 2011, from May to July, wings were sold twice, demonstrating a twofold increase in restaurant and franchise attendance.

2012 – 2018

Buffalo Wild Wings Logo 2012

The success of the marketing campaign and the increase in economic growth led the owners to want to do something with their own visual identity to demonstrate the success and new direction of the enterprise. Some changes were also made to the company logo, which will show in the future that the founders are inherently conservative, primarily about their image. There will be no cardinal changes in the emblem until today. The new logo has retained the same design as the main elements – a circle and a bison with a wing. Only the bison is already fully placed in this circle. The black plate has been removed. Only the full name of the company, placed to the left of the circle, has been retained from the text. The text is written in black capital letters, each word printed under the other. The first one is in a smaller type than the others. The middle one – Wild – is the largest, and Wings is smaller than the previous one.

2018 – today

Buffalo Wild Wings Logo

The latest version of the brand mark has several differences from the previous one. It was the result of consultations held with professional web designers. The development of the logo was more caused by the need to ensure its high-quality visual perception on the Internet. Advances in modern technology made new requirements for self-promotion possible, which can be seen today on the Buffalo Wild Wings emblem.

Buffalo Wild Wings: Interesting Facts

Buffalo Wild Wings, or “B-Dubs,” is a well-loved American sports bar and restaurant chain. It stands out for its wide selection of wing flavors and the fun of watching sports in a dynamic setting. Since its start in 1982, it has become an international presence, drawing in wing lovers and sports enthusiasts.

  1. Beginnings: Jim Disbrow and Scott Lowery founded the chain in 1982 after they craved Buffalo-style chicken wings in Ohio, far from Buffalo, New York. They opened their place when they couldn’t find a satisfying wing joint.
  2. First Spot: Their first location was near Ohio State University, Columbus, Ohio, named “Buffalo Wild Wings & Weck.” “Weck” stands for beef on weck, a Buffalo, New York favorite. The aim was to offer a cozy spot for enjoying wings and watching sports.
  3. Sauces and Seasonings: Buffalo Wild Wings is famous for its variety of sauces and seasonings, offering over 20 choices. These range from mild flavors like Sweet BBQ to the super-hot Blazin’ Carolina Reaper, catering to all tastes.
  4. Blazin’ Challenge: This challenge dares people to eat 12 hottest wings in under six minutes without drinks or food to help. Winners get their photo on the wall and sometimes a T-shirt.
  5. Growth: The chain has grown to over 1,200 locations worldwide, including in the United States, Canada, Mexico, and beyond, becoming a global sports bar favorite.
  6. Community Work: Buffalo Wild Wings also focuses on giving back to the community, especially through youth sports programs and initiatives.
  7. Tech-Savvy Dining: To improve customer experience, they’ve introduced tabletop tablets for ordering and games and a mobile app for payments.
  8. Joining Inspire Brands: In 2018, Inspire Brands, which owns several other restaurant chains, acquired Buffalo Wild Wings, which has helped it grow even more.
  9. More Than Wings: While wings are the star, the menu also features burgers, sandwiches, salads, and appetizers, appealing to various tastes.
  10. E-Sports: Buffalo Wild Wings has tapped into the e-sports trend by hosting tournament viewing parties and partnering with e-sports leagues.

Buffalo Wild Wings combines delicious food, exciting sports, and a lively atmosphere, making it a staple in American dining culture. From one location to an international chain, its story is a testament to the universal love for good food and good times together.

Font and Colors

Buffalo Wild Wings Emblem

The new logo remains true to the tradition that started in 1998. In its composition, it completely repeats the version of 2012-2018. However, some changes are immediately noticeable. The black color on all elements is replaced by brown. Bison somewhat “changed” his position. Now, it seems that it is preparing to take off. The white wings have lost their contour, making them poorly visible against the light yellow background of the circle field. The new font of the text used in this emblem is in the same sequence and on the same side as the previous logo. Its use has improved readability and clarity, especially when placing an image online.

The Buffalo Wild Wings logo stands out with its bold, large lettering in a custom font with triangular serifs at the end of each letter. This font, modified significantly from similar types like ITC Mixage Std Black or Brickton Regular, is tailored to match the brand’s unique style.

Buffalo Wild Wings’s color scheme features yellow and brown with white highlights, creating a warm and inviting look. Yellow adds a sense of energy, brown brings warmth and appeals to the taste, and white reflects the brand’s commitment to customer loyalty and reliability. The combination of colors captures the essence of Buffalo Wild Wings and helps draw in and keep customers, boosting the brand’s appeal.


What is Buffalo Wild Wing’s motto?

Buffalo Wild Wings’ slogan, “Wings. Beers. Sports.” sums up what they’re all about. It highlights their focus on serving great chicken wings, offering a variety of beers, and broadcasting live sports. This makes it a popular place to enjoy good times with friends, bonding over favorite foods, drinks, and sports games. This motto has positioned Buffalo Wild Wings as a top choice for anyone looking to catch a game or just have a fun outing, thanks to its lively and welcoming vibe.

Is the Buffalo Wild Wings logo a bison?

The Buffalo Wild Wings logo does have a buffalo or bison on it, but interestingly, this has nothing to do with the food they serve. The buffalo in the logo is about creating a strong brand identity, not about what’s in their dishes. The “Buffalo” in their name refers to the Buffalo, New York-style chicken wings known for their spicy and tangy sauce. So, the bison in the logo is just for looks and to make the brand stand out, without suggesting that bison is an ingredient in their wings.

What do the three stand for in Buffalo Wild Wings?

The “3” in Buffalo Wild Wings, or BW-3, comes from the restaurant’s original name, Buffalo Wild Wings & Weck, which started in 1982. “Weck” stands for kimmelweck, a type of Kaiser roll sprinkled with caraway seeds and coarse salt, and it is included in their first menu alongside their famous wings. Although the restaurant now focuses more on wings and the sports bar vibe, the BW-3 nickname sticks around as an homage to its original menu and beginnings, highlighting the unique kimmelweck bread that was once served.

What does B dubs mean?

B-Dubs is the catchy nickname for the restaurant chain Buffalo Wild Wings. It originated from shortening the initials BWW to something easier to say: “bee-double-you,” which was shortened even more to “bee-dubs.” Buffalo Wild Wings liked this nickname so much that they officially registered it on October 2, 2007. It’s become a popular way for fans and customers to refer to the restaurant, adding a fun twist to the brand’s identity.

What is the meaning of the Buffalo Wild Wings Logo?

The Buffalo Wild Wings logo is more than just the face of the restaurant; it pays tribute to the story of Buffalo-style chicken wings. These wings, which were once overlooked, became a beloved dish thanks to creative culinary innovation. The story goes back around 60 years when African Americans played a key role in making chicken wings a popular meal.

Teressa Bellissimo, who owned the Anchor Bar in Buffalo, New York, is often credited with creating the modern Buffalo wing. She devised the idea of deep-frying chicken wings, coating them in hot sauce, and serving them with celery and blue cheese as a snack. This invention turned chicken wings into a highly desired food.

The bison in the logo symbolizes two things: the adventurous revival of a once-ignored part of the chicken and the roots of Buffalo Wild Wings, linking back to Buffalo, New York, where these famous wings originated. Essentially, the logo tells the story of Buffalo Wings’ humble beginnings and their journey to becoming a celebrated part of American cuisine while nodding to the city where it all began.

What does the logo symbolize, Buffalo Wild Wings Logo?

The Buffalo Wild Wings logo showcases a relaxed, sports-loving vibe, highlighting the fun and excitement of watching games at their locations. The logo features an American bison, often called a buffalo in the US, symbolizing strength, freedom, and the wildness of the chain’s famous chicken wings. By merging a bison with wings, the logo creatively represents the chain’s commitment to offering bold flavors and a place for sports fans to gather. This symbol emphasizes the adventurous eating experience Buffalo Wild Wings provides, where customers can enjoy sports and delicious food in an energetic atmosphere.

Did Buffalo Wild Wings change their logo?

Buffalo Wild Wings has refreshed its logo three times, making subtle changes each time. Despite these updates, the logo remains similar to the original, maintaining the iconic winged bison inside a yellow circle with a black border as its core image. These updates happened in 1998, 2012, and most recently in 2018. The main adjustments were to the bison’s style and how the text was arranged around the logo. This strategy kept the brand’s identity consistent, ensuring customers could still recognize it while giving it a fresh look.

Why did Buffalo Wild Wings change their name?

Buffalo Wild Wings changed its name in 1998, dropping the “& Weck” from “Buffalo Wild Wings & Weck” since they no longer served the “Weck” – a roast beef on kummelweck roll that was once a menu staple. After removing “Weck,” they added “Grill & Bar” to show they offered more than wings. Eventually, they also dropped “Grill & Bar,” opting for the simpler name we recognize today. The brand’s logo reflects this change, using an abbreviation for ease. The nickname “B-Dubs” comes from a fun take on the BWW initials, pronounced as “bee-double-you” and then shortened to “bee-dubs.” This nickname, alongside “BW3,” which nods to the original name, has become a popular way for fans to refer to the restaurant.

 Why does Buffalo Wild Wings have a bison?

The Buffalo Wild Wings logo features a bison for a few important reasons:

  1. The bison is common in North America, where the brand started, linking the logo to the brand’s origins.
  2. People in the U.S. often call bison “buffalo,” which matches the brand’s name, Buffalo Wild Wings, making the bison a perfect symbol for the chain.
  3. Bison are seen as strong and resilient animals, reflecting the sports bar’s atmosphere of excitement and strength.

These factors combine to make the bison a great symbol for Buffalo Wild Wings, capturing the essence of the brand’s American roots, its connection to sports, and its powerful experience with its customers.

What is the B-Dubs slogan?

The slogan “Wings. Beers. Sports.” gets to the heart of what Buffalo Wild Wings, or B-Dubs as it’s often called, is all about. It’s a simple way to tell people they can find great chicken wings, a variety of beers, and live sports in one place.

First, wings are a big deal at Buffalo Wild Wings. They’re known for offering many flavors and sauces, making wings tasty and fun to share with friends and family. It’s a place where people come together to enjoy good food.

Next, beer is a key part of the experience. With a wide selection that includes everything from local crafts to international favorites, there’s something for everyone. It sets a relaxed vibe where guests can chill and have a good time.

Sports are the final piece of the puzzle. The restaurants have many TVs showing live sports events, making it an exciting spot for sports fans to watch games while enjoying their meal and drinks.

“Wings. Beers. Sports.” isn’t just a catchy slogan. It perfectly captures what Buffalo Wild Wings offers: tasty wings, a great beer selection, and a fun place to watch sports. This combo draws in all kinds of people, from groups of friends to families, looking for a good time.