Bupa Logo

Bupa LogoBupa Logo PNG

Bupa: Brand overview

Bupa was founded in 1947 in the United Kingdom under the name British United Provident Association Limited. At a time when the National Health Service (NHS) offered free healthcare, Bupa catered to the healthcare needs of working-class citizens who were not covered by the NHS.

Over time, Bupa’s presence expanded beyond the UK. In the 1980s, the company expanded into international markets, opening offices in Spain, Australia, New Zealand and Hong Kong. A significant shift occurred in 1993 when the company streamlined its identity from the British United Provident Association name to the concise “Bupa.”

At the dawn of the 21st century, Bupa has enjoyed a steady growth trajectory marked by strategic acquisitions and joint ventures in Europe, Asia Pacific, and Latin America. Bupa’s influence now extends to 190 countries, meeting the healthcare needs of more than 43 million people worldwide. The heart of its operations still beats in London, where it is headquartered.

Bupa’s diverse portfolio ranges from private health insurance and dental clinics to aged care facilities and retirement villages. Notably, Bupa is structured as a private company limited by guarantee, allowing it to operate without shareholders. This unique structure ensures that profits are returned to the organization, further reinforcing its commitment to excellence in healthcare.

Meaning and History

Bupa Logo History

1947 – 2008

Bupa Logo 1947

2008 – 2022

Bupa Logo 2008

2022 – today

Bupa Logo

Keeping up with the times and following the fluctuations in the financial market are the key points of Bupa’s logo, as the company specializes in health insurance. The name, derived from the phrase “British United Provident Association,” comes first. The name is written in an italic font reminiscent of Kamerik 105 Cyrillic Bold Oblique with rounded, bold letters. The letters have smooth cuts at the feet and are not serifed. To the right of the text is a diagram of zigzag lines. It relates to both medical and financial statistics.

The zigzag line resembles the heartbeat monitor you might see in a hospital, as well as the ups and downs on a stock chart. The smooth and bold font is reminiscent of a firm handshake, not too pushy but giving a sense of reassurance. It’s all reminiscent of a cool secret handshake that mixes health and money.

Bupa color codes

French BlueHex color:#0079c8/td>
RGB:0 121 200
CMYK:100 40 0 22
Pantone:PMS 3005 C