Burberry Logo

Burberry LogoBurberry Logo PNG

Burberry is a representative of the fashion industry with a rich history, a British company whose logo pays tribute to its past. The Burberry logo symbolizes the aspiration to defend its interests, emphasizing the aesthetics and luxury of its offerings.

Burberry: Brand overview

Founder:Thomas Burberry
Westminster, London, England
Burberry is a representative of the fashion industry involved in the production of clothing, accessories, and perfumes. Its history goes back to 1856 when it was founded by entrepreneur Thomas Burberry. Evolving from a family-owned manufactory in Hampshire to a major fashion structure in London, UK, today it is one of the most recognizable brands in the luxury segment. It is famous for its plaids and fashionable luxury items sold in its 500 boutiques.

Meaning and History

Burberry Logo History

Over many years, the appearance of a knight on a galloping horse has been associated with the luxury fashion house. Throughout its existence, the iconic emblem remained virtually unchanged until 2018: the horse knight completely disappeared. However, he remains an integral part of the trademark, which was developed by Fabien Baron. The company had several logos.

Why is Burberry?

It is a very old brand and British fashion house, founded in 1856 by Thomas Burberry.

1901 – 1968

Burberrys Logo 1901-1968

The debut version appeared in 1901 when the fashion house was called Burberry. The drawn image of a knight on horseback occupied the entire space of the logo. The rider was fully armored, holding a shield and a spear with a flag that read “Prorsum.”

Also, the symbolic representation of the letter “B,” signifying the manufacturer’s name, was present everywhere. Its expanded version was located under the rider galloping on a horse. It was typed in bold serif font. The horse’s tail, the flag, and the feather on the helmet were fluttering, so it seemed that the knight was charging forward at full speed.

1968 – 1999

Burberrys Logo 1968-1999

In 1968, the text part began to dominate, so the rider was reduced to a miniature size. Only schematic outlines of him remained. The knight was placed above the inscription, in the area of the protruding “t” leg, over which the horse was jumping.

The symbols in the logo are lowercase, with the first letter capitalized. Under the fashion house’s name is a miniature inscription “Of London.” It is executed in the same font as the main word. The difference between them is only in size.

1999 – 2018

Burberry Logo 1999-2018

The 1999 redesign balanced all elements of the logo. This was the result of rebranding, associated with the company’s abandonment of the letter “s” in its name. At the same time, the entire Burberry branding package was reimagined.

From then on, the graphic and verbal parts became comparable in size. The artists returned details to the knight, horse, and armor, executed in white color on dark details. They removed the article “Of” from the lower inscription, emphasizing the word “London.” This was necessary for the visual clarity of a small label or tag, where all details must be visible.

2018 – 2023

Burberry Logo 2018

The modern version of the visual identity of the British fashion house was proposed in 2018 by designer Fabien Baron. The martial horse rider remained only on tags, patterns, accessories, and the company’s packaging. But he disappeared from the logo. The word “Burberry” is used both independently and in combination with the phrase “London, England,” written in elegant italics.

There is a version with the knight, and he occupies a large part of the logo, with the company name below written in small letters. Below is the founding date of the fashion house – “Established 1856.”

2023 – today

Burberry Logo

Burberry: Interesting Facts

Burberry is a famous fashion brand from Britain that is known for making nice clothes and having a big impact on fashion.

  1. Started Long Ago: In 1856, a guy named Thomas Burberry, who used to help in a clothing store, decided to open his shop in England. He focused on making clothes for the outdoors.
  2. Made a Cool Fabric: Thomas invented gabardine in 1879, a strong and waterproof material that lets air through. This fabric makes many of Burberry’s famous clothes, including a special trench coat.
  3. Trench Coat for Soldiers: The trench coat was first made for soldiers in World War I. It had special details like shoulder straps and rings. After the war, everyone wanted to wear it, and it’s still popular today.
  4. Liked by the Royal Family: The British Royal Family has chosen Burberry as a favorite brand, which shows that it makes good stuff.
  5. Smart with Technology: Burberry was one of the first fashion brands to show off their clothes online and talk to customers on social media. They also made ads that you could interact with.
  6. Famous Plaid Design: In the 1920s, Burberry made a plaid pattern with black, tan, and red stripes that became famous. You’ve probably seen it before!
  7. Works with Artists: Burberry collaborates with artists, photographers, and musicians to create clothes and ads that combine fashion and art.
  8. Stores Everywhere: Burberry isn’t just a British thing; it has stores in big cities worldwide.
  9. Helps Young People: In 2008, Burberry started a foundation to support young people by allowing them to learn about art and creativity.

Burberry is known for being innovative, making high-quality clothes, and having a classic British style. It also tries to do good things for the community and care about the environment.

Font and Colors

Burberry Emblem

The rider and his horse are depicted in armor as if they are performing at a knight’s tournament or participating in a battle. The rider’s head is adorned with a helmet with a large feather, and in his hands, he holds a spear and shield. Together, they symbolize fearlessness, confidence, determination, aspiration to protect, pride, honor, and nobility.

Burberry Symbol

Various versions of the logo use several types of fonts. One of them is Urania Extra Bold, developed by Dieter Hofrichter. It is a stylish modification of the old-school sans serif font with straight, neat, and thick lines, angles, and clear cuts. In another version (1999), the font resembles the style of the Bodoni group – with thin serifs and complex and smooth strips.

The emblem is executed in black and white, except for the debut version, when it was dark red. According to the company owner, monochrome perfectly emphasizes the elegance, quality, power, and durability of the fashion house.

Burberry color codes

BlackHex color:#000000
RGB:0 0 0
CMYK:0 0 0 100
Pantone:PMS Process Black C


What does the Burberry logo mean?

The original Burberry logo depicts a knight with a shield in one hand and a spear in the other. It signifies the fashion house founder’s aspiration to defend his interests. It also conveys nobility, chivalry, grandeur, pride, and sincerity.

What happened to the Burberry logo?

In 2018, the Burberry logo underwent a redesign: it was updated for the first time in 20 years and designed by Peter Saville. The designer removed the image of the horse knight from the emblem, so it is radically different from previous versions.

Why is the Burberry logo TB?

TB is the abbreviation of the brand’s founder’s name, Thomas Burberry. The initials have been used since 1908.