Burton Logo

Burton Logo PNG

Simple and minimalist, the Burton logo focuses on the brand name, widely known among male fashion connoisseurs. It emphasizes the company’s focus on quality clothing and universal style. The absence of superfluous details makes the emblem memorable and important for the marketing strategy.

Meaning and History

The history of Burton logos can be traced through the labels attached to the inside of the clothing. They most often contained the company name in various fonts. Initially, these were ornate inscriptions with curls and serifs, but over time, minimalist grotesque came into fashion. It is difficult to determine the exact timelines of the emblems, as the manufacturer often used old labels until they ran out.

What is Burton?

Burton is a British retailer of men’s clothing. It was established in 1903 and named after its founder, Sir Montague Maurice Burton. Since 2021, the brand has been owned by Boohoo.com and operates only online, as all its physical stores were closed. The company’s headquarters are located in London.

1903

Burton was founded in 1903. Clothing from that period has not survived, so no one knows what the original logo looked like. It was probably related to the first name of the men’s clothing manufacturer – Cross Tailoring Company.

In 1909, Sir Montague Maurice Burton married and renamed his business Burton & Burton. A company letterhead from that time has survived, on which this name is written in capital letters against the backdrop of rising sun rays.

From about the 1920s to 1936, the company was called Montague Burton: The Tailor of Taste Ltd. The classic emblem contained the word “BURTON” with an ornate letter “B,” across which was a small plaque with the inscription “MONTAGUE.” The rest of the name was at the bottom, inside a parallelogram. In 1936, the company was renamed Montague Burton Ltd, The Tailor of Taste, after which the designation “Ltd” disappeared from the label.

1950s – 1960s

At the turn of the decades, a logo with the inscription “BURTON” was used. It looked elegant and minimalist due to the serif capital font. The letters were contrastive, meaning the main and auxiliary strokes differed in thickness. A similar design is seen in fonts like Bodoni and Didot. This emblem is often found on labels of vintage jackets from the 1950s, and in the 1960s, it was almost not used.

1960s – 1970s

In the new logo, the font of the word “BURTON” looked similar to that of the 1930s. It featured botanical motifs: for example, sharp thorns on the “U” and long curls on the “B” and “R.” A twisted line stretching from the “R” wrapped around the vertical stroke of the “T.” The oval gap inside the “O” was diagonally tilted, making it seem as though the letter was lying on its side. Two horizontal lines underlined the inscription. One of them reached only to the “N,” while the other extended to the end of the line.

1970s

There was another version of the emblem with a bold font very similar to Apud Black by DSType. All letters, except the first, were in lowercase, which was unprecedented before. The slanted serifs indicated the fashion brand’s uniqueness and creativity.

1970s – 1980s

Designers gave the letters volume by outlining each with multiple thin lines. In some places, the multilayered contour merged into a single bold stripe, further enhancing the 3D effect, as some sections appeared illuminated and others darkened. The logo creators used a simple uppercase font without serifs to avoid overburdening the inscription.

1980s – 1990s

The company name was designed in a thin, slanted, grotesque font. This was one of the emblems actively used in the 1980s.

1990s – 2002

The word “BURTON” was complemented with the inscription “MENSWEAR,” located below at a small distance. The elegant serif font emphasized the sophisticated style of the clothing. Usually, the text was placed on a rectangular burgundy label, with the top line in gold and the bottom in white. Inside the rectangle, set back a bit from the edge, was a thin orange line. Another version of the logo existed, where the light beige brand name was placed on a dark beige background.

2002 – 2018

In 2002, Philip Green became the owner of the company. After that, a simple emblem appeared with the black word “BURTON.” It was set in uppercase letters, where all the strokes roughly matched in thickness. A characteristic feature of the font was the combination of straight angles and curves. This design resembled Venus Rising Regular and Bitsumishi Pro Medium but had some differences. First, the upper part of the “B” was smaller than the lower. Second, the horizontal stroke of the “R” did not reach the end, so the internal letter space was open.

2018 – today

The redesign changed the style of the inscription, making the letter shapes standard, like a regular bold grotesque. An additional line was added at the bottom, specifying the company’s field of activity and location: “MENSWEAR LONDON.” This logo was created in 2018 and continued to be used after Boohoo.com acquired the clothing brand and closed all its stores.

Font and Colors

Burton’s word mark creates an impression of confidence, simplicity, and stability. The uppercase letters have a balanced shape, ensuring high clarity of the inscription in any size. The minimalist font appears standard; it has many analogs: Phi Caps by Cas van de Goor, Montserrat Regular by Julieta Ulanovsky, Canaro Medium by Rene Bieder, and Nutmeg Regular by W Foundry, among others.

The color palette of the logo includes black and white. This combination is associated with classic men’s fashion, considering the British origin of the brand.

Burton color codes