By Dariia Day Logo PNG
The By Dariia Day logo conveys the refinement and elegance of a brand dedicated to impeccable quality. The company produces items made from dense, natural silk, prized for its softness, durability, and subtle sheen. Pillowcases, sleep masks, robes, and bedding have become the go-to choices for those seeking a harmonious blend of comfort and sophistication.
Founded in 2016 by professional makeup artist Dariia Day, the brand began its journey by introducing high-quality silk products tailored for skincare and haircare. Leveraging Dariia’s extensive industry experience, she chose mulberry silk with a 25 momme density and launched the brand’s first silk pillowcase, which received positive customer feedback.
In 2017, silk sleep masks were added to the collection and promoted through social media channels. The online store launched in 2018, enhancing the brand’s digital presence and adding luxury silk robes to its offerings.
In 2019, as it expanded internationally, Dariia Day launched European shipping and built partnerships with luxury spas and retailers. In 2020, further growth was driven by the introduction of silk bedding, including duvet covers and sheets, to meet customer demand.
Between 2021 and 2022, digital transformation took center stage, resulting in a redesigned website with a user-friendly shopping experience and the launch of a customer loyalty program. In 2023, limited-edition collaborations with beauty influencers were successfully rolled out, supported by social media campaigns and exclusive events.
By 2024, Dariia Day had firmly established itself within the luxury silk market, renowned for its exceptional craftsmanship, innovative designs, and dedicated customer base.
Meaning and History
What is By Dariia Day?
This company specializes in hair-care textiles, with a focus on silk accessories. The collection includes turbans, hair ties, and pillowcases made from high-quality natural silk. The material helps maintain healthy skin and hair during sleep. The products stand out with their elegant design and a range of colors. They are available in online stores and luxury beauty boutiques worldwide.
2016 – today
The Dariia Day brand emerged from its namesake creator, a makeup artist and beauty industry expert who developed a collection of high-quality silk bedding. The brand is based on the synthesis of two cultural traditions, combining Parisian sophistication and Polish manufacturing craftsmanship. This dualism was also reflected in the company’s visual identity.
The logo is built on the combination of two polar elements. The first word, “by,” is rendered in an italic, calligraphic font with smooth lines resembling a personal signature. It emphasizes the products’ authorial nature and exclusivity. The second part is presented with the inscription “DARIIA DAY,” written in capital letters in a strict serif font with thin strokes and extended spacing. The rigid structure and geometry lend the image a premium, elegant quality, resonating with the brand’s positioning in the luxury textile segment.
The combination of two typographic forms creates a visual hierarchy. The calligraphic “by” serves as a symbol of personal authorship, while the founder’s name becomes the primary marker of identity.
The palette uses only black, symbolizing universality and connection with high fashion. The severity of monochrome highlights prestige and conciseness, corresponding to the premium bedding market.
The design embodies the brand’s concept, uniting Parisian creative vision with Polish manufacturing excellence. The Dariia Day logo, in conjunction with the product, conveys an image of luxury, refinement, and attention to detail that have become the brand’s core characteristics.