BYU Logo


The BYU logo shows that the institution is helping to bring strength and confidence to the younger generation. Thanks to the knowledge laid down at the university, students become full-fledged members of society with unshakable principles and the right values.

BYU: Brand overview

Founded: October 16, 1875
Provo, Utah, United States
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BYU (Brigham Young University) is a private educational institution run by the Church Educational System and sponsored by the LDS Church (The Church of Jesus Christ of Latter-day Saints). It is accredited by the Northwest Commission on Colleges and Universities and holds an R2 degree, a doctoral university with high research performance. The university prepares bachelors in 179 specialties but additionally deals with doctoral and master’s level of education in 26 and 62 programs, respectively. In addition, the university has overseas branches in Salt Lake City and Jerusalem. And he is located in the city of Provo, Utah, where it appeared in 1875. The institution also has a sports club called Cougars, which competes in Division I of the NCAA.

Meaning and History

BYU Symbol

What is BYU?

This is Brigham Young University, an educational institution from Utah state. It is also known under the informal name The Y. In the past, it was known as Brigham Young Academy.

Brigham Young University, named after the founder, appeared much earlier than the official date. It dates back to 1862 when the patron Warren Dusenberry opened a school in Cluff Hall, one of the brick buildings off the main streets of Provo. Then the educational institution moved closer to the center and became a branch of the University of Deseret. However, financial difficulties did not allow him to work actively, and he closed.

In 1875, Brigham Young, head of the LDS Church, transferred the institution to a board of trustees in the hope of reviving it. The next year, Brigham Young Academy opened its doors and began teaching students. In 1903, it split into two independent but eponymous institutions: Brigham Young University and Brigham Young High School. To support the university, the management acquired several acres of land and began constructing the first academic building. Now it is a large-scale structure in which there are many buildings – both educational and residential. And her identity is diverse and consists of several recognizable signs.

The academic emblem repeats the official seal: it uses the same elements but in a different configuration. The name of BYU University is written in a similar font. It is located at the top and is separated by a thin line. Below is the transcript of the abbreviation – the full name of Brigham Young University. The inscription takes two lines: the first two words are large, the third is small. The corporate color palette is also preserved – dark blue on a white background.

BYU Seal Logo

BYU’s official seal is a round symbol. It is decorated in the style of a rondel, divided by rings into several segments. In the middle, there is an abbreviation – smooth, bold, with thin serifs. Above and below the inscription is outlined by two small silver stripes. Above it is the word “Founded” in capital letters. Below is the year of the foundation of the university – “1875”. Then there are two narrow lines, between which there is a wide blue box with text. The full name of the educational institution and its location are indicated there. Miniature diamonds separate fragments of text.

BYU Logo History

Brigham Young Cougars is a sports association of Brigham Young University (founded in 1875), covering 21 teams. Among them are 11 men and ten women in several disciplines: swimming, volleyball, gymnastics, basketball, football, golf, and many others. The organization is based in Provo, Utah. He is a member of the NCAA Division I (FBS). Serves as a member of the West Coast Conference, Mountain Pacific Sports Federation, Mountain Rim Gymnastics Conference, Independent. The head of the university department is Tom Holmoe.

The sports department logos, which belong to Brigham Young University, have one element in common – text. The first version is presented in the form of an abbreviation, in the second – as a detailed and informative fragment, in the third – in the form of a single letter. In addition, the emblems can be divided into two conditional groups: with and without a puma. In the current version of the logo, the university mascot is not used due to the complex graphic features.

1969 – 1998

Brigham Young Cougars Logo 1969-1998

The debut emblem of the Cougars sports club depicts a puma, the university’s mascot. The animal is drawn in contour: the outlines are made with a solid blue stripe without inner coloration; therefore, the predator is white. She sneaks up on the abbreviated name of the higher education institution, carefully rearranging her paws: one leg is on “B,” two on “Y,” and one more – forms a depression in “U.” The head of the wild cat is down. The mouth is open. The long tail is laid back. Ears are flattened. The letters it goes also have contour outlines, but with the filling of the central part – they have bold lines only on the outside, forming a solid frame. The image of the animal is contour. Symbols, on the other hand, are fully colored and have a double border.

1999 – 2004

Brigham Young Cougars Logo 1999-2004

After the redesign, the style of drawing the cougar has changed: it has received more realistic features. The animal stands in the highlands, depicted in the form of sharp triangles and multi-structured peaks. The body of the wild beast is muscular and almost pressed to the ground, as if it is preparing for an attack jump. An open mouth with sharp fangs, a frowning forehead, raised ears, and a gaze also speaks of the readiness to rush at the enemy. Her eyes are focused on one point, and her ears are raised. It can be seen that behind the creeping movements are hidden tremendous power, endurance, strength, and will. Below is the sports teams’ name – “Brigham Young University Cougars,” ungrouped into three lines. Each part has its font: Brigham Young – high serif and edging, university – thin white, Cougars – wide chopped.

2005 – today

Brigham Young Cougars Logo 2005-present

The modern logo is very minimalistic: no mountains, no cougars, or even a name. The department received it after a redesign related to the simplification of personal symbolism. It is adequately readable on any media and looks good as a print on clothing or sports attributes. The entire space of the blue oval is occupied by the letter “Y.” She, too, is a kind of mascot for the educational institution since her giant prototype is built into a mountain near one of the campuses. This symbol denotes the name of the founder of the university – Young. The top serifs are positioned so that they form a downward-pointing arrow in negative space.

Font and Colors of the Emblem

BYU Emblem

Its name unites the entire identity of Brigham Young University. The text appears in sports symbols, in the academic press, and the university-wide logo. The color scheme of blue and white is also common. In some versions, they are supplemented with gold.

According to the instructions of the university management, three types of typefaces are acceptable in brand names: Requiem, Vitesse, and Ringside. It is applied based on the purpose of the symbols. The main logo is a crisp, thin serif font, while the sport’s emblem is wide, flat with large serifs. The collegiate palette is stable: white and two shades of blue (base and dark) are everywhere.

BYU color codes

Prussian Blue Hex color: #002e5d
RGB: 0 46 93
CMYK: 100 51 0 64
Pantone: PMS 648 C

The Brigham Young University logo hasn’t changed recently. As before, it contains the full name of the institution and the abbreviation ‘BYU,’ separated by a thin horizontal line.

For the university’s full name, the typeface Requiem is used – a thin serif with long serifs. The abbreviation is written in a bold version of the same font.

What percent of BYU is Mormon?

About 98% of Brigham Young University students are Mormons.

Is BYU free if you’re Mormon?

Mormons who study at Brigham Young University must pay tuition fees. Of course, much less than any other student.