Calvin Klein Logo

Calvin Klein Logo PNG

Refinement and aesthetics, modernity symbolizes the text logo of Calvin Klein, one of the trendsetters. Corporate identity and minimalist approach are the main symbols of the fashion house’s identity. The emblem represents purity, elegance, and grace.

Meaning and History

Like any other representative of the fashion industry, the brand pays special attention to the logo. Therefore, he extremely responsibly approached the development of corporate identity. A minimalistic option has existed since the launch of the fashion brand. Its author is Jeffrey Banks, a well-known designer from Wales. At first, the label was placed only on jeans (on the back pocket), but then it was transferred to other products.

In general, during the existence of the Fashion House, he had four emblems. In early 1979, Bruce Weber used a version close to the current version. Until 1982, the verbal form prevailed, without a graphic sign, with subtle and elongated letters. The logo of the 1984-1992s is of great importance and is considered legendary.

What is Calvin Klein?

Calvin Klein is a fashion brand, fashion house, and online store owned by the eponymous American designer Calvin Richard Klein. He established his trademark in 1968 and turned it into a style icon, offering clothing, jewelry, fragrances, and watches.

1968 – 1975

The Calvin Klein logo created in 1968 was made in capital letters and thin, stylish font.

1975 – 1992

At that time, an updated logo was presented, built only on the name and surname of the founder, owner, and fashion designer. The font is exquisite, simple, but stylish. There are no serifs in the letters, but they look American practical and chic. The height of the lowercase “i”, “l” and the capital “C”, “K” is the same.

1992 – 2017

During this period, the letters became thinner. Although the style has changed, the font remains the same. Another difference from the previous version is the dot above the “i” instead of the rectangle. Moreover, it is distant from the main part so that visually all the signs are the same in height.

2017 – 2020

In 2017, the Fashion House redesigned branding. New font and the abbreviation “CK,” formed from the initials Calvin Klein, were introduced into everyday life. Now all the letters are in upper case, except for the separate “c” and “k.”

The company introduced this option in its Instagram account. Peter Saville authors the revised graphic sign. According to the developers, it was a return to the spirit of the original, which existed in the period 1968-1975. The main palette is black and white.

The brand uses a logo based on the name and surname of the founder of the Fashion House. This is an individual font with elongated thin letters that emphasize the absence of unnecessary details. There are no serifs or graphic signs in it. Jeffrey Banks writes them. The minimalistic style continues with the color scheme: the combination of black and white creates a shocking contrast that reflects the classics.

The main concept of the Calvin Klein logo is minimalism. It is he who can be traced in the symbolism of all famous representatives of the fashion industry. No piling up of details, no small details, and no glamor – only laconicism is welcomed. Signature colors are white (in the sports line), black (in the Haute Couture series), and gray (in general clothing models). They embody purity, elegance, and grace.

2020 – today

To stir up interest in the “stagnant” brand, the owners of Calvin Klein in 2020 once again updated the logo. It became similar to the 1975-1992 version, but with some differences. First, the dots above the “i” are no longer rectangular but square. Secondly, the letter spacing is slightly increased, making the inscription easier to read.

If we compare the current word mark with the previous one, then the only change is in the case of letters. After the redesign, only the first “C” and “K” are capitalized, while other glyphs are lowercase. This logo is clean and simple: the American fashion house has maintained its core concept of “black lettering on a white background.”

Font and Colors

The current Calvin Klein logo has inherited the typeface from the wordmark, which began to be used in 1975. It is a severe sans-serif Futura Light style, roughly similar to ITC Avant-Garde Gothic Pro Book or OL Round Gothic-Bold. The spacing between the letters is very narrow, but this did not affect the legibility of the inscription. The designers combined uppercase and lowercase glyphs to balance the text. The black brand name looks spectacular on a white background. It looks like a classic contrast, characteristic of the emblems of many fashion houses.

Calvin Klein color codes

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