Campbells Logo PNG
Campbell’s logo on canned food is creative and iconic as the brand is linked to the graphic artist Warhol who made it famous. But the style of the emblem is not innovative, but classic, for which the designers used an italic font with imitation of handwritten text. A rich shade of red helped to add catchiness to it.
Campbell’s: Brand overview
| Founded: | 1869 |
| Founder: | Joseph A. Campbell |
| Headquarters: |
Camden, New Jersey, U.S. |
| Website: | campbells.com |
Meaning and History
The entire time the company has been operating in the canned food market, the logo has changed six times. At the same time, since 1898, it has remained virtually unchanged, and therefore the brand’s visual recognition is at the highest level.
What is Campbell’s?
First of all, these are high-quality canned food produced according to recipes with a long history. The company is popular in the US market and far beyond its borders.
1895 – 1897
The first logo was introduced by Campbell’s in 1895. It looked extremely modern and elegant if we talk about the end of the 19th century. The name was made in the form of an arched inscription. A unique and non-standard font was used for it. At the same time, the first and last characters had an interesting background, which depicts an attractive ornament. Thus, potential buyers should have had positive emotions and an art deco mood when getting acquainted with the logo. The color palette consisted of a dark shade of yellow.
Even though no officially documented information has survived to this day, according to the company’s archive, the first logo was created by the Sinnickson Chew & Sons Company.
1897 – 1898
The new version of the logo became less elegant and attractive, but at the same time, it conveyed the essence and specialization of the company in the market. At the same time, the words “Beefsteak” and “Tomato” were executed under a small arc in relation to the company’s client, and “Soup” with a solid horizontal line, a little lower under “Tomato.” Two men are depicted carrying a large tomato between these two verbal inscriptions. An explanation of the features of this logo can be found on the company’s website, where it is said that a large tomato is a reference to the fact that it is present in every can of the company’s canned food. The word “Beefsteak” is light yellow, while “Tomato Soup” is dark grey.
1898 – 1953
The red inscription familiar today first appeared in 1898. This variation lasted for 55 years and made the brand’s visual recognition at the highest level. The company’s name is drawn, not written, and looks modern and elegant. In addition to this feature, it is also necessary to note the long and thick lines in the letters, which have rounded corners. Small contours made the logo harmonious.
1953 – 2000
Even though the 1953 logo redesign made minor changes to the previous version, it is considered the most successful. There is a nicer shade of red and easy-to-read characters even though they are also drawn. The red color palette can be associated with both the tomato and passion, the company’s approach to its work.
2000 – 2003
2000 brought small changes. For example, they relate to a more pronounced red color and the presence of a shadow that creates a sense of three-dimensionality. The new color palette looks more impressive and interesting.
2003 – 2021
The company decides to return to the iconic 1953 logo at this stage. No additional changes were made to it. This choice is directly related to the fact that this logo format looks interesting on any background. As a result, a return to the “origins” allowed this option to be used for another 18 years.
2021 – today
The most popular version of the logo continued to be used in 2021. At the same time, some changes were made to it, which may not be immediately noticeable to buyers. For example, the decision was to darken the red color by using a burgundy shade. The lines in the letters were somewhat shortened, and the outlines in the letters were also removed. Even though the letters are still drawn, they no longer have lines in common. As a result, the logo looks lighter and nicer. The greatest changes occurred in the first letter, “C,” which became more readable.
Font and Colors
According to official information, modern versions of the logo almost completely repeat the signature of the company’s founder, Joseph Campbell. The use of a unique typeface using drawn letters was a reference to homemakers writing down recipes on paper. Thus, canned food with a painted name gave a feeling of home comfort. Also, such feelings were most likely to appear in those buyers who did not have a family, for example, unmarried men. Indeed, with the help of a jar of Campbell’s canned food, an imitation of that very comfort was created.
If we talk about the latest variations of the logo, then they all had a red color palette. Only the shades have changed. Associations were made with the color of the tomato and the passion that made the company stand out from the competition.
Campbell’s color codes
| Carnelian | Hex color: | #ba0018 |
|---|---|---|
| RGB: | 186 0 24 | |
| CMYK: | 0 100 87 27 | |
| Pantone: | PMS 485 C |
What is the meaning of the Campbell’s Logo?
The Campbell’s logo represents the personal signature of Joseph Campbell, founder and first owner of the canned food company. From the very beginning, this style was supposed to make the label pleasant, soft, and attractive to the target segment of consumers - homemakers. Her task was to create a feeling of comfort, home warmth, satiety, and coziness.
What does the logo symbolize Campbell’s Logo?
With a signature swirl and soft lines, the Campbell’s logo symbolizes an inviting, homely atmosphere - cozy, calm, well-fed, guaranteeing delicious food, no matter the time of year. In fact, he conveys confidence in the future: according to the principle, ‘there will be a day - and there will be food.’
Who made the Campbells logo?
Who created the Campbell’s logo? Historical records are silent, but the famous graphic artist glorified him from the USA, Andy Warhol, who worked in the pop art style. He presented a picture of Campbell’s Soup Cans from 32 painted cans with the company logo. According to company representatives, designing the visual identity symbol was a joint project. One person suggested a color scheme (Herberton L. Williams), another a personal signature (Joseph Campbell).
How did Campbell’s get his name?
The American manufacturer of canned products inherited its name from a previous company. It was called Anderson & Campbell - after the names of the founders. Abraham Anderson was a canner and packer, and Joseph Campbell was a vegetable and fruit seller. Subsequently, the Campbell Soup Company emerged from its business. Then its name became part of the Campbell’s brand logo.
Why did Campbells change its label?
In 2021, Campbell’s logo was changed for the first time in half a century. The redesign is associated with the modernization of the text. Then the shadows were eliminated, and the letter ‘O’ in the word ‘Soup’ received the old design, as in 1898. The reason for the change is the company’s desire to rethink the brand for the new generation, forced to cook at home due to the coronavirus pandemic. At the same time, the authors tried to preserve the feeling of comfort, confidence, and kindness that the old sign was filled with.
What six colors are on the Campbell’s soup can?
The Campbell’s logo, which also serves as a label for canned goods, uses two colors - white and red. But at the same time, the shades of red changed four times, so there are five in total: scarlet, carnelian, raspberry, tomato, and carmine. If you add one white color to them, then the result is just six.
